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Lessons from Paula Deen: How What You Say Can Damage Your Brand
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
3 Steps to Creating Your Branding Message
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
3 People to Follow on Vine for Branding Ideas
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Why Engaging Online Content Is a Must for SEO
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
The Secrets of 7 Successful Brands
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
3 Content Marketing Lessons From Big Brands
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
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