News and Articles About BC Brand
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.