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Kim Lachance Shandrow
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News and Articles About BC Marketing
Marketing on a Dime: 3 Lessons From a First-Time CMO
Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
New Foursquare Feature Could Increase Check-Ins for Businesses
Users can now check in their friends when visiting their favorite local businesses.
3 Content Aggregation Tools for Social Media Marketing
With these tools, you can turn customer-generated social content into marketing for your business.
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic
Give users more information in web search results and you'll improve the chances that they click on your link.
How to Upload and Optimize YouTube Videos for SEO
Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.
When Social Media Is Not Your Best Marketing Strategy
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
5 Lessons in Local Mobile Advertising from Big Brands
Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
How Location-Based Social Networks Are Changing the Game for Businesses
New trends that are altering the way brick-and-mortar companies do business.
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