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How This Famous Behavioral Economist Is Trying to Help People Solve Their Most Common Money Problems
4 min read
News and Articles About Behavioral Economics
How One Incubator Is Using Behavioral Science to Encourage the Products Customers Really Want
Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.
We Need Smarter Business-Owner Retirement Plans, Not More (Opinion)
Small-business owners' optimism often hinders their retirement planning. Behavioral economics has some ideas about what it would take to get you to plan for your golden years.
Does Barbie go far enough with its product marketing strategy? (Sous-titres en Français)
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