Behind the Brand http://www.entrepreneur.com/topic/behind-the-brand The latest news, videos, and discussion topics on Behind the Brand en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Fri, 18 Jul 2014 14:00:00 GMT For the Brand to Thrive, the Leader Must Be the Brand In today’s hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever. Fri, 18 Jul 2014 14:00:00 GMT http://www.entrepreneur.com/article/235673 http://www.entrepreneur.com/article/235673 Jennifer Connelly In today’s hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever. Chef Jamie Oliver on Getting the Magic Right Good work depends as much on creativity as it does on focus and planning. Wed, 30 Apr 2014 15:30:00 GMT http://www.entrepreneur.com/video/233460 http://www.entrepreneur.com/video/233460 Bryan Elliott Good work depends as much on creativity as it does on focus and planning. Why This Quirky Brand Advertises Exclusively on YouTube Oral health company Orabrush shares its strategy behind creating viral online videos. Thu, 24 Apr 2014 22:30:00 GMT http://www.entrepreneur.com/video/233405 http://www.entrepreneur.com/video/233405 Bryan Elliott Oral health company Orabrush shares its strategy behind creating viral online videos. Why You Don't Need the Biggest Budget to Win Be more compelling and soon you'll break through all the noise. Wed, 19 Mar 2014 12:30:00 GMT http://www.entrepreneur.com/video/232299 http://www.entrepreneur.com/video/232299 Bryan Elliott Be more compelling and soon you'll break through all the noise. Brian Solis and the End of Business as Usual Marketers must recognize and react to the changing landscape of business. Fri, 14 Mar 2014 18:30:00 GMT http://www.entrepreneur.com/video/232213 http://www.entrepreneur.com/video/232213 Bryan Elliott Marketers must recognize and react to the changing landscape of business. Why You Should Listen First, Market Later In a new book, author Scott Stratten asks companies to listen to their customers to form real connections. Fri, 07 Mar 2014 19:30:00 GMT http://www.entrepreneur.com/video/232051 http://www.entrepreneur.com/video/232051 Bryan Elliott In a new book, author Scott Stratten asks companies to listen to their customers to form real connections. Actor LeVar Burton on Relaunching Reading Rainbow as a Mobile App LeVar Burton viewed the cancellation of his award-winning children's series after 21 seasons as an opportunity to embrace modern technology and reach out to the kids of today. Thu, 29 Aug 2013 19:00:00 GMT http://www.entrepreneur.com/video/228143 http://www.entrepreneur.com/video/228143 Bryan Elliott LeVar Burton viewed the cancellation of his award-winning children's series after 21 seasons as an opportunity to embrace modern technology and reach out to the kids of today. Skateboarding World Champion Pierre Andre on Building the Etnies Empire The mind behind game-changing skating shoe designs shares the yearlong journey that took him from living on the streets of Venice Beach to the premiere stages of freestyle. Wed, 14 Aug 2013 16:30:00 GMT http://www.entrepreneur.com/video/227841 http://www.entrepreneur.com/video/227841 Bryan Elliott The mind behind game-changing skating shoe designs shares the yearlong journey that took him from living on the streets of Venice Beach to the premiere stages of freestyle. How to Use Targeted Advertising on Facebook and AdWords Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers. Thu, 25 Jul 2013 17:30:00 GMT http://www.entrepreneur.com/video/227566 http://www.entrepreneur.com/video/227566 Bryan Elliott Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers. Shark Tank's Daymond John on Lessons From His Worst Mistakes The television personality and FUBU founder discusses his background and learnings as an entrepreneur. Wed, 08 May 2013 15:32:00 GMT http://www.entrepreneur.com/video/226616 http://www.entrepreneur.com/video/226616 Bryan Elliott The television personality and FUBU founder discusses his background and learnings as an entrepreneur. How Charity Water Is Reinventing Giving Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool. Wed, 01 May 2013 06:00:00 GMT http://www.entrepreneur.com/video/226330 http://www.entrepreneur.com/video/226330 Bryan Elliott Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool. Tony Hawk on the Importance of Constantly Evolving The skateboard icon and entrepreneur shares the secrets of his success. Wed, 24 Apr 2013 06:00:00 GMT http://www.entrepreneur.com/video/226332 http://www.entrepreneur.com/video/226332 Bryan Elliott The skateboard icon and entrepreneur shares the secrets of his success. 'The Office' Actor Rainn Wilson Builds a Site for Life's Biggest Questions Growing social networking site SoulPancake aims to be a 'question collective' where users discuss and debate their deepest philosophical quandaries. Tue, 23 Apr 2013 06:00:00 GMT http://www.entrepreneur.com/video/226331 http://www.entrepreneur.com/video/226331 Bryan Elliott Growing social networking site SoulPancake aims to be a 'question collective' where users discuss and debate their deepest philosophical quandaries. Motorcycle Designer Roland Sands on Bikes, Branding and Building Success Sands reveals his biggest branding mistakes and where he finds inspiration. Mon, 15 Apr 2013 06:30:00 GMT http://www.entrepreneur.com/video/226329 http://www.entrepreneur.com/video/226329 Bryan Elliott Sands reveals his biggest branding mistakes and where he finds inspiration. Seth Godin on the 3 Essential Skills Every Entrepreneur Should Cultivate Changing your way of thinking can change your whole approach to your business. Here's how. Thu, 14 Mar 2013 08:30:00 GMT http://www.entrepreneur.com/article/226080 http://www.entrepreneur.com/article/226080 Bryan Elliott Changing your way of thinking can change your whole approach to your business. Here's how. Seth Godin on Dealing With Critics and Rejection The popular marketing guru on how to deal with rejection and still unlock your ability to do amazing things. Thu, 28 Feb 2013 08:00:00 GMT http://www.entrepreneur.com/article/225899 http://www.entrepreneur.com/article/225899 Bryan Elliott The popular marketing guru on how to deal with rejection and still unlock your ability to do amazing things. Lessons from Seth Godin on Embracing Uncertainty Why getting comfortable with failure is part of the entrepreneurial struggle. Thu, 21 Feb 2013 08:00:00 GMT http://www.entrepreneur.com/article/225864 http://www.entrepreneur.com/article/225864 Bryan Elliott Why getting comfortable with failure is part of the entrepreneurial struggle. Reimagining the Future of Broadcast TV In this episode of <i>Behind the Brand</i>, host Brian Elliot talks with the founders of Tubefilter, about how online video is disrupting the once-sacred broadcast TV industry. Wed, 09 Jan 2013 10:35:00 GMT http://www.entrepreneur.com/video/225431 http://www.entrepreneur.com/video/225431 Bryan Elliott In this episode of <i>Behind the Brand</i>, host Brian Elliot talks with the founders of Tubefilter, about how online video is disrupting the once-sacred broadcast TV industry. Tim Ferriss on Mastering Any Skill Behind the Brand host Bryan Elliott talks with life-hacker, entrepreneur and author of 'The 4-Hour Chef' Tim Ferriss. Mon, 31 Dec 2012 09:36:00 GMT http://www.entrepreneur.com/video/225387 http://www.entrepreneur.com/video/225387 Bryan Elliott Behind the Brand host Bryan Elliott talks with life-hacker, entrepreneur and author of 'The 4-Hour Chef' Tim Ferriss. Toshiba America's CEO on How to Embrace Risk Mark Simons, CEO of Toshiba America Information Systems, discusses how a business can go from good to great by taking risks, not being afraid of failure -- and learning from mistakes. He talks with Bryan Elliott for 'Behind the Brand.' Mon, 07 Nov 2011 12:00:00 GMT http://www.entrepreneur.com/video/220464 http://www.entrepreneur.com/video/220464 Behind the Brand Mark Simons, CEO of Toshiba America Information Systems, discusses how a business can go from good to great by taking risks, not being afraid of failure -- and learning from mistakes. He talks with Bryan Elliott for 'Behind the Brand.'