Bootstrapping: Page 5

Marketing

6 Steps to Leverage Online Events to Start and Grow Your Business

Boost sales, launch new lines, build connections and gain exposure -- all from your laptop or smartphone.

Thought Leaders

How the Founder of Daily Harvest Escaped Corporate America to Build Her Successful Food-Delivery Startup

To get the frozen-food service off the ground, Rachel Drori wore many hats -- and convinced partners that the company was bigger than it really was.

Taxes

Starting a U.K. Business on a Shoestring Budget? Here's How Not to Blow It.

Lack of cash is what usually puts people off when deciding to start a business. But, is it really just a pipedream?

Women Entrepreneur™

How Portia Mngomezulu Launched Her Cosmetics Business With No Money

A great product range backed by an ambitious vision and a determination to get the basics right is helping Portia Mngomezulu to conquer the highly competitive beauty industry

Entrepreneurs

How Prately Was Bootstrapped Into a Local Giant - Without a Cent of Funding

The aim of most family-run businesses is to stand the test of time, a goal that influences strategy and tends to take the long-term view over short-term gains. Entrepreneur spoke to Kim Pratley and his sons, Andrew and Charles, about growing a business without compromising on quality or price.

Thought Leaders

The Founder of a Macaron Bakery Used Her Past Experience As a Photo Editor to Build Her Instagram-Ready Brand

Dana Pollack knew her macarons were different from others on the market. She just had to make sure her potential customers knew what set them apart.

Thought Leaders

How This Founder Bootstrapped an Office Furniture Company That Targeted What Other Furniture Companies Are Missing

Karen John's startup, Heartwork, creates sleek, functional office furniture. But before she launched, she had to focus her idea, support its development and ignore her family's advice.

Women Entrepreneur™

Here is Why Women are Good at Running Bootstrapped Businesses

In the beginning, every venture has a high probability of failure, so it's extremely important that the entrepreneur doesn't let ego come in the way and starts small in a very lean way

Thought Leaders

This Founder Sold Her Home to Fund Her Startup

Lara Mead, co-founder of athleisure brand Varley, quit her job and sold her house -- and it paid off.

Money & Finance

Customer Research Is Another Costly Startup Essential You Can Bootstrap

Founders generally realize the importance of systematically learning about their customers, but the cost is often a shock.

Money & Finance

5 Ways to Bootstrap Your Vision Into Reality Without Outside Funding

Investment in SEO will eventually pay off.

Starting a Business

Why Bootstrap? Because You Can't Succeed Unless You Persevere

Instead of following your passion, follow a plan for bringing a solution to market without going broke before your first sale.

Thought Leaders

5 Tips for Bootstrapping Payroll While You Build the Team You Need

Founders might be willing to starve until they hit it big but employees seldom are.

Thought Leaders

Ready to Bootstrap? Consider These 5 Real-Life Stories.

Bootstrapping isn't always the path to riches. In fact, it's risky -- and a mixed bag when it comes to success.

Thought Leaders

6 Entrepreneurs Share the Brilliant, Crazy Ways They Took Their Companies From Pennies to Profit

Whether you're self-funded or not, there's plenty to learn from a bootstrapper.