Brand Extension http://www.entrepreneur.com/topic/brand-extension The latest news, videos, and discussion topics on Brand Extension en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Fri, 28 Mar 2014 11:30:00 GMT How Chicken Soup For the Soul Started Selling Actual Soup The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand. Fri, 28 Mar 2014 11:30:00 GMT http://www.entrepreneur.com/article/232615 http://www.entrepreneur.com/article/232615 Kate Taylor How Local Franchises Are Becoming International Brands With the support of the Commerce Department, company executives can travel to regions of interest and meet with potential investors, which may be the boost some franchises need to expand their concepts into international brands. Mon, 13 Jan 2014 17:00:00 GMT http://www.entrepreneur.com/article/230307 http://www.entrepreneur.com/article/230307 Jason Daley How to Start a Business in 10 Days Our hyper-intense, super-condensed guide to launching a new profitable business. Tue, 15 Oct 2013 14:00:00 GMT http://www.entrepreneur.com/article/228659 http://www.entrepreneur.com/article/228659 David Port Will SXSW Successfully Extend Its Brand? South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning? Wed, 14 Aug 2013 20:30:00 GMT http://www.entrepreneur.com/article/227860 http://www.entrepreneur.com/article/227860 Kai Sato Yahoo to Roll Out a New Logo Each Day for the Next 30 Days The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced. Wed, 07 Aug 2013 16:07:00 GMT http://www.entrepreneur.com/article/227724 http://www.entrepreneur.com/article/227724 Catherine Clifford 5 Tips for Publishing Your Own Book Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready. Tue, 16 Oct 2012 02:00:00 GMT http://www.entrepreneur.com/article/224621 http://www.entrepreneur.com/article/224621 Alina Dizik Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites. Fri, 01 Jun 2012 08:00:00 GMT http://www.entrepreneur.com/blog/223688 http://www.entrepreneur.com/blog/223688 Carol Tice