Brand Identity

News and Articles About Brand Identity

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.

Why Security Should Be Top of Mind When Creating a Business

Because startup founders can be slow to install safeguards against cyber attacks, criminals often target new companies.

A Company Really Clicks When Mission, Brand and Culture Converge

For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.

To Be or Not to Be a Franchisee: 3 Key Questions to Consider

Consider your personality and approach to business matters to determine if you're ready to start your own company or purchase a franchise.

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