Brand Identity

News and Articles About Brand Identity

Embrace Your Quirks. Invest in Your Personal Brand and Boost Your Business.
Personal Branding

Embrace Your Quirks. Invest in Your Personal Brand and Boost Your Business.

Focusing on how you present yourself to the world will help your company grow.
Elliot Tomaeno
The 7 Tenets of Branding
Branding

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
Grow Your Brand by Creating an Alter Ego
Branding

Grow Your Brand by Creating an Alter Ego

Who is more memorable: Bruce Wayne or Batman? Granger Smith or Earl Dibbles Jr.?
John Brubaker
Brander Beware: 5 Pitfalls That Will Limit Your Startup
Ready To Launch

Brander Beware: 5 Pitfalls That Will Limit Your Startup

With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Carolina Rogoll
Give Your Brand a Boost With Lifestyle Content
Branding

Give Your Brand a Boost With Lifestyle Content

It's your ticket to reaching an audience that doesn't even know they need you.
Te-Erika Patterson
5 Examples of Stellar Logo Design and Packaging
Branding

5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.
5 Reasons Why Your Personal Branding Strategy Isn't Working
Personal Branding

5 Reasons Why Your Personal Branding Strategy Isn't Working

Aim for consistency and vary your social channels to get your brand out there.
Larry Alton
2 Phrases You Must Eliminate From Your Vocabulary Immediately
Entrepreneur Mindset

2 Phrases You Must Eliminate From Your Vocabulary Immediately

When others label us, we start to label ourselves. Don't diminish yourself and your contribution to the world around you.
John Brubaker
Why a Personal Brand Is a Matter of Personal Preference
Personal Branding

Why a Personal Brand Is a Matter of Personal Preference

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
Carly Okyle
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Branding

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
Chris Wirthwein
Social Media

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
Brett Relander
Why Security Should Be Top of Mind When Creating a Business
Security

Why Security Should Be Top of Mind When Creating a Business

Because startup founders can be slow to install safeguards against cyber attacks, criminals often target new companies.
Joe Ross
A Company Really Clicks When Mission, Brand and Culture Converge
Mission Statement

A Company Really Clicks When Mission, Brand and Culture Converge

For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.
Patrick Proctor
Make Your Company's Name Unforgettable
Branding

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Nina Zipkin