Brand Identity: Page 2

Data & Recovery

How to Control the Google Search Results for Your Name

Harness the power of SEO to take control of the search results when people look you up on Google.

Branding

12 Brand Archetypes and How They Can Help Your Business

Let's examine how popular brands, such as Disney and Tesla, employed these archetypes to boost loyalty and bottom-line results, and how you can apply these archetypes to your brand too.

Growing a Business

How to Craft a Powerful Brand Narrative for Your Startup

Developing your startup brand with a compelling angle begins with solidifying your unique narrative and story.

Branding

How to Maintain a Cohesive and Engaging Personal Brand That Will Set You Apart from the Competition

Crafting a consistent, memorable personal brand is essential for creating a connection and building trust with your audience. Here are three strategies to help you achieve this goal.

Branding

5 Steps to Position Your Brand for Maximum Success

A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.

News and Trends

How Leadership Influences a Brand's Identity For Consumers

Your adoration and repurchase rate towards a brand or a product, by and large, is influenced by the face associated with it. For me, it's the face of a leader

Marketing

3 Steps to Building a Brand That Resonates in a Crowded Industry

Here are three key steps to building a brand that stands out.

Growth Strategies

Four Trends You Need To Consider For Your Business' Strategic Communications In 2023

From the rise of social media, to the increasing importance of brand authenticity, businesses need to embrace a strong foundation that is centered around transparency, authenticity, and new technologies.

Growing a Business

How Paid Media Can Increase Your Brand's Value

In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.

Thought Leaders

An Introvert's Guide to Building a Personal Brand

Uncovering your personal brand does not require extroverted personality traits. Here are a few tips for introverts who want to uncover theirs.

Operations & Logistics

You Can Create Demand for Your Business With the Right PR Strategy. Here's How.

Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.

Growing a Business

What Do Britney Spears' Perfume, Ghirardelli Chocolate and Toms Shoes Have In Common? They All Use This Overlooked Sales Strategy.

Customers want their experience to be as close to what the founder intended as possible.

Marketing

Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead

A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.

Branding

You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

Growing a Business

If You're Not Thinking About Brand Equity, You Should Be. Here's Why.

Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.