brand management
What Really Makes Up the Heart of Your Brand? Your Employees. Here's How.
Employees play a pivotal role as the backbone of an SMB's brand. This is how you can — and should — build your brand from within.
4 Ways to Manage Your Next Brand Crisis and Come Back Stronger Than Ever
An online brand crisis can hit your brand and damage your credibility at any time. Knowing how to manage and mitigate the fallout is essential to brand survival.
Your Reputation is a Measurable and Valuable Asset
In this climate of conscious consumption, organizations are under increasing pressure to ensure what they say and do actually align
This Veteran Global Brand Manager Believes in Just One – Brand India
The Indian spirit of jugaad innovation will lead to real growth says Chaudhuri.
6 Tools for Monitoring Your Online Reputation
You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Where Your Marketing Team Must Focus to Build an Enduring Brand
Brands that achieve long-term success have a vision and culture of accountability that begins at the top.