Brand Reputation: Page 2
Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.
A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.
How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.
Is it Time to Strengthen Your Company's Reputation? Here's How to Get Your Online Image (and Reviews) Back on Track
A bad reputation can sink client trust and make it impossible to grow your financial services business. Here's how to get your reputation and your competitive edge back on the right path.
Defend Your Brand With These Strategies to Combat Misinformation in Business
False or misleading information has the potential to damage reputations, fuel poor business decisions and result in legal consequences, but there are proven ways of protecting yourself.
3 Valuable Business Lessons from Harvard's Unabomber College Reunion Controversy
In 2012, Harvard mailed out a questionnaire to its alumni. One of their alum, Theodore Kaczynski (The Unabomber), mailed back a response from prison... and Harvard published it, hurting their reputation. Here are three business risk mitigation lessons to learn from the debacle.
Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads
In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.
Should Your Brand Embrace Social Issues? Here's What to Consider
When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
What to Do When a Personal Brand Clashes With the Corporate Reputation
How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers?
How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)
A proactive reputation management strategy helps put the brand conversation in your control.
Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling
Preparation provides a valuable leg up when making a name in the crowded media business.
Yes, Hollywood is Staged — Here are 5 Reputation Strategies I Learned While Working with Celebrities
In my 15 years of work in the public relations industry, I've come across my share of celebrity crises and have had to learn to navigate, manage and mitigate them.
5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.
How to Control the Google Search Results for Your Name
Harness the power of SEO to take control of the search results when people look you up on Google.
6 Proactive Ways to Promote Good Reviews and Supercharge Your Online Reputation
An effective promotion strategy can turn good reviews into a powerful brand builder.