Brand Reputation: Page 2

Operations & Logistics

Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.

A PR misstep or outright crisis is becoming increasingly common. Regardless of the years open, entrepreneurs, startups and businesses must start preparing and building a solid public reputation for their companies. Reputations can be threatened or severely damaged instantly, and likely out of no fault of your own. Prepare now.

Branding

How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck

Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.

Marketing

Is it Time to Strengthen Your Company's Reputation? Here's How to Get Your Online Image (and Reviews) Back on Track

A bad reputation can sink client trust and make it impossible to grow your financial services business. Here's how to get your reputation and your competitive edge back on the right path.

Science & Technology

Defend Your Brand With These Strategies to Combat Misinformation in Business

False or misleading information has the potential to damage reputations, fuel poor business decisions and result in legal consequences, but there are proven ways of protecting yourself.

Business News

3 Valuable Business Lessons from Harvard's Unabomber College Reunion Controversy

In 2012, Harvard mailed out a questionnaire to its alumni. One of their alum, Theodore Kaczynski (The Unabomber), mailed back a response from prison... and Harvard published it, hurting their reputation. Here are three business risk mitigation lessons to learn from the debacle.

Branding

Don't Be a Boring Brand – How to Create Brand Distinction That Has Everyone Turning Their Heads

In the minds of most consumers, you're selling commodities — unless you've created a brand distinction. This article will show you how to craft a brand that's not just known but unforgettable.

Branding

Should Your Brand Embrace Social Issues? Here's What to Consider

When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.

Branding

Branding in a 'Barbie' World — How to Harness the Power of Your Brand

With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?

Leadership

What to Do When a Personal Brand Clashes With the Corporate Reputation

How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers?

Branding

How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)

A proactive reputation management strategy helps put the brand conversation in your control.

Starting a Business

Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling

Preparation provides a valuable leg up when making a name in the crowded media business.

Operations & Logistics

Yes, Hollywood is Staged — Here are 5 Reputation Strategies I Learned While Working with Celebrities

In my 15 years of work in the public relations industry, I've come across my share of celebrity crises and have had to learn to navigate, manage and mitigate them.

Social Media

5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company

Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.

Data & Recovery

How to Control the Google Search Results for Your Name

Harness the power of SEO to take control of the search results when people look you up on Google.

Marketing

6 Proactive Ways to Promote Good Reviews and Supercharge Your Online Reputation

An effective promotion strategy can turn good reviews into a powerful brand builder.