Branding The latest news, videos, and discussion topics on Branding en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Wed, 01 Oct 2014 14:30:00 GMT Beloved Brands Connect Emotionally to Lead the Pack Any company can release a product with the expected features, so you need to earn a place in your customer's heart. Wed, 01 Oct 2014 14:30:00 GMT Jim Joseph Does Personal Branding Really Help Your Business? Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves. Tue, 30 Sep 2014 13:00:00 GMT Steve Tobak Reviving Your Brand to Save Your Business To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently. Mon, 29 Sep 2014 18:30:00 GMT Keao Caindec Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors If you don’t come clean, you might not come away with investors' money, the celebrity branding expert says. Thu, 25 Sep 2014 18:39:00 GMT Kim Lachance Shandrow How to Increase Revenue Without Actually Selling You are sitting on a gold mine. Here is how to capitalize on it. Wed, 24 Sep 2014 20:00:00 GMT Mike Templeman Go for Chess Not Checkers When Running a Business Whether it’s detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers. Wed, 24 Sep 2014 19:15:00 GMT John Brubaker The Importance of Entrepreneurs Building Their Personal Brand Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand. Wed, 24 Sep 2014 17:00:00 GMT Sabrina Horn Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All With a few carefully chosen words, brands can avoid this common error. Tue, 23 Sep 2014 20:40:00 GMT Kim Lachance Shandrow Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same? The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart. Fri, 19 Sep 2014 13:00:00 GMT Grant Cardone Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design. Thu, 18 Sep 2014 17:48:00 GMT Kate Taylor Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done. The entrepreneurs behind footwear startup Jack Erwin had no experience in shoes. Now, they're steering a million-dollar shoe brand. Thu, 18 Sep 2014 11:00:00 GMT Nina Zipkin Your Brand's Positioning Should Rest on the 1 Thing You Do Best Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding. Wed, 17 Sep 2014 19:30:00 GMT Jim Joseph Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S. Every business has a story. Companies just need to figure out how to tell it in a compelling way. Wed, 17 Sep 2014 18:45:00 GMT Craig Cincotta Do You Care About the iPhone 6's Environmental Impact? If you're in the green space, you have to remember that people don't buy sustainability, they buy good products. Mon, 15 Sep 2014 16:30:00 GMT Chuck Tanowitz Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick? Thu, 11 Sep 2014 14:15:00 GMT Neil Parmar The 8 Must-Follow Rules for Rebranding Your Company (Infographic) Rebranding is risky business. Before you take the leap, seriously think over these major do’s and don'ts, backed by real examples of rebranding successes and nightmares. Wed, 10 Sep 2014 17:15:00 GMT Kim Lachance Shandrow The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch' Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay. Tue, 09 Sep 2014 22:07:00 GMT Chris Kocek 5 Questions to Ask When Your Marketing Isn't Working If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly. Tue, 09 Sep 2014 15:30:00 GMT Eric Siu How to Brand Your Side Gig While Working a Full-Time Job Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job. Mon, 08 Sep 2014 16:00:00 GMT Dorie Clark 10 Lessons Every Entrepreneur Must Learn Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing. Mon, 08 Sep 2014 15:00:00 GMT Jayson DeMers