Branding http://www.entrepreneur.com/topic/branding The latest news, videos, and discussion topics on Branding en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 01 Oct 2014 14:30:00 GMT Beloved Brands Connect Emotionally to Lead the Pack Any company can release a product with the expected features, so you need to earn a place in your customer's heart. Wed, 01 Oct 2014 14:30:00 GMT http://www.entrepreneur.com/article/237890 http://www.entrepreneur.com/article/237890 Jim Joseph Does Personal Branding Really Help Your Business? Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves. Tue, 30 Sep 2014 13:00:00 GMT http://www.entrepreneur.com/article/237887 http://www.entrepreneur.com/article/237887 Steve Tobak Reviving Your Brand to Save Your Business To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently. Mon, 29 Sep 2014 18:30:00 GMT http://www.entrepreneur.com/article/237845 http://www.entrepreneur.com/article/237845 Keao Caindec Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors If you don’t come clean, you might not come away with investors' money, the celebrity branding expert says. Thu, 25 Sep 2014 18:39:00 GMT http://www.entrepreneur.com/article/237834 http://www.entrepreneur.com/article/237834 Kim Lachance Shandrow How to Increase Revenue Without Actually Selling You are sitting on a gold mine. Here is how to capitalize on it. Wed, 24 Sep 2014 20:00:00 GMT http://www.entrepreneur.com/article/237748 http://www.entrepreneur.com/article/237748 Mike Templeman Go for Chess Not Checkers When Running a Business Whether it’s detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers. Wed, 24 Sep 2014 19:15:00 GMT http://www.entrepreneur.com/article/237655 http://www.entrepreneur.com/article/237655 John Brubaker The Importance of Entrepreneurs Building Their Personal Brand Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand. Wed, 24 Sep 2014 17:00:00 GMT http://www.entrepreneur.com/article/237747 http://www.entrepreneur.com/article/237747 Sabrina Horn Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All With a few carefully chosen words, brands can avoid this common error. Tue, 23 Sep 2014 20:40:00 GMT http://www.entrepreneur.com/article/237760 http://www.entrepreneur.com/article/237760 Kim Lachance Shandrow Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same? The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart. Fri, 19 Sep 2014 13:00:00 GMT http://www.entrepreneur.com/article/237619 http://www.entrepreneur.com/article/237619 Grant Cardone Taco Bell's New Sister Restaurant Apologizes for 'Communist' Logo Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design. Thu, 18 Sep 2014 17:48:00 GMT http://www.entrepreneur.com/article/237600 http://www.entrepreneur.com/article/237600 Kate Taylor Great Idea for a Business, But No Experience? These Founders Prove It Can Be Done. The entrepreneurs behind footwear startup Jack Erwin had no experience in shoes. Now, they're steering a million-dollar shoe brand. Thu, 18 Sep 2014 11:00:00 GMT http://www.entrepreneur.com/article/237581 http://www.entrepreneur.com/article/237581 Nina Zipkin Your Brand's Positioning Should Rest on the 1 Thing You Do Best Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding. Wed, 17 Sep 2014 19:30:00 GMT http://www.entrepreneur.com/article/237184 http://www.entrepreneur.com/article/237184 Jim Joseph Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S. Every business has a story. Companies just need to figure out how to tell it in a compelling way. Wed, 17 Sep 2014 18:45:00 GMT http://www.entrepreneur.com/article/237434 http://www.entrepreneur.com/article/237434 Craig Cincotta Do You Care About the iPhone 6's Environmental Impact? If you're in the green space, you have to remember that people don't buy sustainability, they buy good products. Mon, 15 Sep 2014 16:30:00 GMT http://www.entrepreneur.com/article/237415 http://www.entrepreneur.com/article/237415 Chuck Tanowitz Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick? Thu, 11 Sep 2014 14:15:00 GMT http://www.entrepreneur.com/article/236875 http://www.entrepreneur.com/article/236875 Neil Parmar The 8 Must-Follow Rules for Rebranding Your Company (Infographic) Rebranding is risky business. Before you take the leap, seriously think over these major do’s and don'ts, backed by real examples of rebranding successes and nightmares. Wed, 10 Sep 2014 17:15:00 GMT http://www.entrepreneur.com/article/237296 http://www.entrepreneur.com/article/237296 Kim Lachance Shandrow The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch' Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay. Tue, 09 Sep 2014 22:07:00 GMT http://www.entrepreneur.com/article/237278 http://www.entrepreneur.com/article/237278 Chris Kocek 5 Questions to Ask When Your Marketing Isn't Working If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly. Tue, 09 Sep 2014 15:30:00 GMT http://www.entrepreneur.com/article/237007 http://www.entrepreneur.com/article/237007 Eric Siu How to Brand Your Side Gig While Working a Full-Time Job Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job. Mon, 08 Sep 2014 16:00:00 GMT http://www.entrepreneur.com/article/237143 http://www.entrepreneur.com/article/237143 Dorie Clark 10 Lessons Every Entrepreneur Must Learn Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing. Mon, 08 Sep 2014 15:00:00 GMT http://www.entrepreneur.com/article/237077 http://www.entrepreneur.com/article/237077 Jayson DeMers