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News and Articles About Branding
The 2 Things Brands Must Do to Edge Out the Competition
With competition fierce, companies need to develop brands that instill these two things in its strategy.
Meghan M. Biro
Branding With the Stars: Celebrity Tactics for Business Owners
Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
The Top 5 Pinterest Marketing Myths
Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
6 Tips for Expanding Your Personal Brand on LinkedIn
If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
Brand Licensing Provides More Outlets for Profit and Exposure
By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Google Overtakes Apple as World's Most Valuable Brand
When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
3 Design Tips for Creating Signs That Attract Customers
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
100 Brilliant Companies
Dixie Elixirs Wants to Become the First National Marijuana Brand
The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.
Make Your Brand Pop By Telling Your Story
Make the ultimate connection between fans and your brand with these 3 storytelling tips.
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Identity Crisis -- Your Website Name Isn't Available
An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
The Psychology of Color in Marketing and Branding
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
5 Ways to Get People to Remember You (And Your Company)
In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
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