News and Articles About Branding

The 2 Things Brands Must Do to Edge Out the Competition
Branding

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
Meghan M. Biro
Branding With the Stars: Celebrity Tactics for Business Owners
Branding

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
Leigh Held
The Top 5 Pinterest Marketing Myths
Pinterest

The Top 5 Pinterest Marketing Myths

Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
Charlotte Nichols
6 Tips for Expanding Your Personal Brand on LinkedIn
Linkedin

6 Tips for Expanding Your Personal Brand on LinkedIn

If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
Brand Licensing Provides More Outlets for Profit and Exposure
Licensing

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Pete Canalichio
Google Overtakes Apple as World's Most Valuable Brand
Branding

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Geoff Weiss
3 Design Tips for Creating Signs That Attract Customers
Design

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Jason Fell
Dixie Elixirs Wants to Become the First National Marijuana Brand
100 Brilliant Companies

Dixie Elixirs Wants to Become the First National Marijuana Brand

The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.
Make Your Brand Pop By Telling Your Story
Marketing

Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.
Matthew Toren
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Burger King

With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore

Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Kate Taylor
Identity Crisis -- Your Website Name Isn't Available
Coaches Corner

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Mike Templeman
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Success Strategies

The Secret to Career Success Is Knowing Your 'Fascination Advantage'

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
Laura Entis
The Psychology of Color in Marketing and Branding
Color

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Gregory Ciotti
5 Ways to Get People to Remember You (And Your Company)
Personal Branding

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
Dorie Clark