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News and Articles About Branding
Why Your Brand Is More Important Than Your Product
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Capture, Engage and Convert Customers With Visual Branding
To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Social Media Marketing
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
Social Media Marketing
The Missing Ingredient of Modern Marketing
What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
How to Distinguish Your Personal From Your Professional Brand Online
Why it makes sense to create a dividing line between your personal and professional selves.
Ready to Launch
What Great Brands Know: Stop Waiting for Perfection
Learn what a minimum viable brand is and why you need one.
Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Your Brand Depends on Your Great Business Name Being Protected
Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Ask the Expert
The 4 Pillars New Brands Must Communicate to Their Audience
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
To Manage Your Brand, Understand Your Brand
Focus is essential to telling your brand's story.
The Quick and Dirty on Marketing, Advertising and Branding
Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Why Brand Ambassadors Are Earned, Not Hired
Cultivate a customer base that will sing your praises for you.
Determining the Right Kind of Video for Your Message
As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
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