Branding

News and Articles About Branding

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Naming Your Business? Consider These 3 Points First

Naming Your Business? Consider These 3 Points First

Finding the right name can make or break your business.
The Business of Nudity: The Unlikely Success of Mr. Skin

The Business of Nudity: The Unlikely Success of Mr. Skin

The founder of the popular website talks about how he turned his passion into profit.
How to Attract the Right Kind of Twitter Audience

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
8 Steps to Make Customers Love Your Brand

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Here, we count down our most-viewed videos from the last 12 months.
Forget PJs, Dress Your Brand Even at Your Home Office

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Why Starting Small Can Lead to a Better App

Why Starting Small Can Lead to a Better App

Limiting your user base limits the damage of your mistakes and turns users into brand evangelists.
5 Online Faux Pas That Will Doom Your Networking Potential

5 Online Faux Pas That Will Doom Your Networking Potential

Make sure these things are in check to maximize the impression you make when networking online.
Leave It to the Dogs to Build an International Brand

Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
How to Overcome Your Fear of Public Speaking

How to Overcome Your Fear of Public Speaking

Five tips to find your voice, tell your story and engage an audience.
Get Started Building Your Brand on Twitter

Get Started Building Your Brand on Twitter

Answer these four questions about your company in order to determine just how you want to brand yourself.
It's Time to Embrace Your Brand

It's Time to Embrace Your Brand

As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
Want a Brand That Lives? Put Some Heart Into It

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
The Fabulously Entrepreneurial Life of Ronnie Biggs

The Fabulously Entrepreneurial Life of Ronnie Biggs

Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
This Holiday's Wow-Factor Shop Windows

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Content Strategy: 4 Questions You Need to Ask

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Surprise: Beyoncé Drops New Album With No Warning Whatsoever

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Arby's Expensive Revamp: Two Logos in Two Years

Arby's Expensive Revamp: Two Logos in Two Years

Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Why Building a Personal Brand Isn't for Everyone

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
8 Successful Companies Didn't Start That Way (Infographic)

8 Successful Companies Didn't Start That Way (Infographic)

Early iterations of now famous tech startups are almost unrecognizable.
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
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