Branding

News and Articles About Branding

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.

A One-Stop Cooking and E-Commerce Site Heats Up

Food52 is both a curated cooking site and an online shop for kitchen and home goods.

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.

3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.

A Social Media Makeover in Just 7 Days

Revamp your online presence in one week.

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.

Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.

Don't Let Your Ego Hold You Back From Success

Getting ahead means not resting on your laurels and knowing when to seek advice.

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.

Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.

How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
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