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News and Articles About Branding

3 People to Follow on Vine for Branding Ideas

3 People to Follow on Vine for Branding Ideas

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Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
June 12, 2013 in Branding
When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust

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Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
June 12, 2013 in Online Marketing
10 Cool American-Made Products

10 Cool American-Made Products

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See some of the innovative products that are made in the U.S.
June 11, 2013 in Success Stories
The World's Most Meaningful Brands (Infographic)

The World's Most Meaningful Brands (Infographic)

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A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
June 11, 2013 in Advertising

Would You Date Your Brand?

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Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
June 9, 2013 in Branding

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

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Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
June 7, 2013 in Branding

Beating 'Imposter Syndrome' and Other Tips From the Week

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From turning fear into excitement to avoiding rants on social media, here are the week's best tips from Entrepreneur.com.
June 7, 2013 in Leadership
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

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Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
June 7, 2013 in Marketing Basics
How to Make the Most of YouTube's New Redesign

How to Make the Most of YouTube's New Redesign

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The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
June 5, 2013 in Social Media
Are Color Trends Important in Product Design?

Are Color Trends Important in Product Design?

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Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
June 5, 2013 in Branding
Should You Name Drop Another Startup?

Should You Name Drop Another Startup?

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"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
June 3, 2013 in Branding
When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy

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Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
June 3, 2013 in Social Media
Video: Use Social Media to Make Your Brand Stand OutPlay Video

Use Social Media to Make Your Brand Stand Out (Video)

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
May 30, 2013 in Social Media
Before Google Glass, There Was Transcend

Before Google Glass, There Was Transcend

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We look at how one startup with a product similar to Google's Glass plans to leverage the tech giant's publicity push -- and how you can, too.
May 29, 2013 in Branding

6 Ways to Track Your Competition's Marketing Strategy

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Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
May 23, 2013 in Branding
The Psychology of Color and Branding (Infographic)

The Psychology of Color and Branding (Infographic)

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Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
May 22, 2013 in Branding
The Key to Building a Strong Online Reputation (Infographic)

The Key to Building a Strong Online Reputation (Infographic)

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Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
May 21, 2013 in Online Marketing
When to Hire a Design Firm to Get Your Logo Just Right

When to Hire a Design Firm to Get Your Logo Just Right

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Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
May 20, 2013 in Branding
The 5 Branding Rules of Attraction

The 5 Branding Rules of Attraction

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Your brand draws customers to your business. Here are the elements you should consider when designing it.
May 20, 2013 in Branding

Creating a Prototype Immediately and 4 More Business Tips From the Week

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Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
May 17, 2013 in Business Ideas
What to Do If You Hate Your Brand

What to Do If You Hate Your Brand

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Four steps to building your brand into something that's more true to you.
May 15, 2013 in Branding
Lessons From Fair Trade on How to Make Your Brand Message More Powerful

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

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More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
May 14, 2013 in Marketing Basics
4 Business-Naming Tips for Branding Success

4 Business-Naming Tips for Branding Success

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Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
May 10, 2013 in Branding
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

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Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013 in Public Relations
Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy

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Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
May 9, 2013 in Branding
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