There's an enormous audience of advocates you may be missing out on.
Ready To Launch
With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
People connect more easily with brands that make their story a central part of the customer experience.
Ready To Launch
A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
You probably guessed it, the answer is yes, and it all has to do with emotions.
Naming a Business
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
In this environment of incessant interaction, brands might benefit by talking less and listening more.
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