If you can't clearly define your mission and vision then there's nothing for you to build on.
Here are seven tips to increase brand awareness and press reach
Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
Starting a Business
Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
These statements are easy to construct but can also be easily forgotten.
Tuning into customers as people creates the most durable bonds.
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Retailers are tricky. When they play to our senses, they smell money.
Let's play a game: Find the clever, cool and strange things companies build into their logos.
Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
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© 2015 Entrepreneur Media, Inc.