Branding

News and Articles About Branding

Protect Your Career, Protect Your Personal Brand
Branding

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
Carly Okyle
 7 Concepts Every CEO Has to Nail
Leadership

7 Concepts Every CEO Has to Nail

Being a CEO isn't like playing a game. Don't call yourself one if you can't handle these concepts.
Steve Tobak
Why TED Gave Up Control of Its Brand and Why You Should, Too
Thought Leaders

Why TED Gave Up Control of Its Brand and Why You Should, Too

By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
Karl Ronn
Reclaim Your Brand After a Crisis
Business Circle

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Carly Okyle
The 'Ace of Cakes' Star's 4 Simple Ingredients to a Successful Business
Starting a Business

The 'Ace of Cakes' Star's 4 Simple Ingredients to a Successful Business

Duff Goldman discusses the steps he took build his Baltimore-based bakery into a national brand.
Bryan Elliott
The 3 Best Measures of True Branding Success Are Tough to Quantify
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner
Ask Yourself: Who's Protecting Your Company's Brand?
Business Circle

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
Carly Okyle
How to Harness Your Brand's Energy
Business Circle

How to Harness Your Brand's Energy

You are more than your logo.
Carly Okyle
Don't Let These 5 Excuses Stop You From Networking
Networking

Don't Let These 5 Excuses Stop You From Networking

Often, when it comes to building relationships, the same excuses surface repeatedly with entrepreneurs. Here is how to get past them.
Paul Axtell
In Branding, Play the Long Game
Business Circle

In Branding, Play the Long Game

Creating a brand is one thing, but the real trick is sustaining it.
Carly Okyle
Get Over the Business-Naming Hump With These 5 Strategies
Naming a Business

Get Over the Business-Naming Hump With These 5 Strategies

For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Peter Gasca
Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think
Chipotle

Chipotle Employees Claim the Chain Isn't as Worker-Friendly as You Think

Employees at the burrito chain are suing for wage theft in two states.
Kate Taylor
Why It Makes Sense to Build a Brand Around a Singular Idea
Focus

Why It Makes Sense to Build a Brand Around a Singular Idea

Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
Michael Luscher
Marketers Must Ask These 7 Questions About Native Content
Native Advertising

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.