News and Articles About Branding
Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
It's possible to build a cult-like following for your brand. Here's how.
Go beyond pens and calendars to create a branded business gift that will get your company remembered.
The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
You can create a digital brand with very little resources. One entrepreneur focused on three strategic areas and grew his weekend blog into a reputable local brand.
Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
A look at three companies who are using their cars to jump start conversation and generate revenue.
The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Unreal Candy's natural treats are a fast-growing success.
From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Heres what you can learn.
From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
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