This ad will close in

Branding

Subscribe

News and Articles About Branding

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

BY
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
May 14, 2013 in Marketing Basics
4 Business-Naming Tips for Branding Success

4 Business-Naming Tips for Branding Success

BY
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
May 10, 2013 in Branding
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

BY
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013 in Public Relations
Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy

BY
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
May 9, 2013 in Branding
Video: Shark Tank's Daymond John on Lessons From His Worst MistakesPlay Video

Shark Tank's Daymond John on Lessons From His Worst Mistakes (Video)

BY
The television personality and FUBU founder discusses his background and learnings as an entrepreneur.
May 8, 2013 in Profiles
5 Strategies to Build a Global Brand

5 Strategies to Build a Global Brand

BY
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
May 7, 2013 in Branding
Video: How Charity Water Is Reinventing GivingPlay Video

How Charity Water Is Reinventing Giving (Video)

BY
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
May 1, 2013 in Branding
5 Big Brand's Mistakes Solved

5 Big Brand's Mistakes Solved

BY
How five companies messed up -- and what they should have done.
April 29, 2013 in Branding
The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands

BY
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
April 29, 2013 in Branding
How to Turn Customers into Brand Ambassadors

How to Turn Customers into Brand Ambassadors

BY
How a little bit of personal attention can go a long way with customer loyalty.
April 29, 2013 in Branding
Photos: 20 Brilliant Brand Logos

20 Brilliant Brand Logos

BY
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
April 26, 2013 in Branding
Why You Should Care About Design

Why You Should Care About Design

BY
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
April 25, 2013 in Branding
Video: Tony Hawk on the Importance of Constantly EvolvingPlay Video

Tony Hawk on the Importance of Constantly Evolving (Video)

BY
The skateboard icon and entrepreneur shares the secrets of his success.
April 24, 2013 in Leadership
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

BY
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
April 23, 2013 in Business Management
How to Build a Brand Experience for Customers

How to Build a Brand Experience for Customers

BY
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
April 22, 2013 in Branding
Startup Wedding Planners Explore Niche Markets to Stand Out

Startup Wedding Planners Explore Niche Markets to Stand Out

BY
To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
April 19, 2013 in Business Ideas
Video: Motorcycle Designer Roland Sands on Bikes, Branding and Building SuccessPlay Video

Motorcycle Designer Roland Sands on Bikes, Branding and Building Success (Video)

BY
Sands reveals his biggest branding mistakes and where he finds inspiration.
April 15, 2013 in Branding

3 Tips for Landing Press for Your Startup

BY
Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
April 4, 2013 in Grow Your Business
Forget What Your Customers Need; Branding Is About What They Want

Forget What Your Customers Need; Branding Is About What They Want

BY
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
April 4, 2013 in Branding
3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

BY
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
April 3, 2013 in Marketing Basics
4 Ways to Spring Clean Your Brand

4 Ways to Spring Clean Your Brand

BY
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
April 1, 2013 in Branding
The Secret to a Strong Branding Message? Focus.

The Secret to a Strong Branding Message? Focus.

BY
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
March 29, 2013 in Branding
3 Ways to Spark Celebrity Buzz Around Your Product

3 Ways to Spark Celebrity Buzz Around Your Product

BY
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
March 29, 2013 in Marketing Ideas

What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

BY
YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
March 28, 2013 in Profiles
Prev 1 ... 8 9 10 11 12 13 14 ... 16 Next

Most Shared Stories

From the Entrepreneur Bookstore

Tweet Naked
Tweet Naked
By Scott Levy
More Info