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News and Articles About Branding

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

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In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
March 17, 2013 in Marketing Basics
Creating a Blueprint for Your Brand Strategy

Creating a Blueprint for Your Brand Strategy

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The basics of what a branding strategy is and how to create one for your startup.
March 13, 2013 in Startup Basics
Pinterest Launches Web Analytics to Help You Pin Down Traffic

Pinterest Launches Web Analytics to Help You Pin Down Traffic

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With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
March 12, 2013 in Social Media
Video: Where to Spend Your Marketing DollarsPlay Video

Where to Spend Your Marketing Dollars (Video)

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Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
March 11, 2013 in Marketing Basics
Building Your Brand on Twitter

Building Your Brand on Twitter

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Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
March 8, 2013 in Social Media
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

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A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
March 3, 2013 in Social Media
How to Fix 3 Common Online Marketing Mistakes

How to Fix 3 Common Online Marketing Mistakes

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Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
February 28, 2013 in Marketing
10 Questions to Ask When Creating Your Company's Pinterest Page

10 Questions to Ask When Creating Your Company's Pinterest Page

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What you need to know to get your business started on the popular photo-sharing site.
February 27, 2013 in Social Media
Go-Anywhere Cameras Snap up a Devoted Following

Go-Anywhere Cameras Snap up a Devoted Following

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Popular GoPro cameras offer a 'you're there' perspective on life.
February 23, 2013 in Technology
How to Hire the Right People and Other Tips This Week

How to Hire the Right People and Other Tips This Week

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Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week.
February 22, 2013 in Human Resources
The Oscars: How to Get Your Swag Inside the Celebrity Bag

The Oscars: How to Get Your Swag Inside the Celebrity Bag

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If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
February 22, 2013 in Branding
Branding Lessons from the Oscars

Branding Lessons from the Oscars

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What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
February 21, 2013 in Branding
How to Design Your Business Logo

How to Design Your Business Logo

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Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
February 16, 2013 in Branding
Video: 3 Tips for Branding Your Growing BusinessPlay Video

3 Tips for Branding Your Growing Business (Video)

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Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
February 13, 2013 in Branding
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

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Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
February 7, 2013 in Business Ideas
Social Engagement Boosts Quirky Clothing Line

Social Engagement Boosts Quirky Clothing Line

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Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
February 2, 2013 in Success Stories
Ed Koch and the Art of Personal Branding

Ed Koch and the Art of Personal Branding

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A timeline of the life of Edward Koch, former mayor of New York, who passed away today in New York.
February 1, 2013 in Profiles
Super-Bowl Commercials Through a Marketer's Eyes

Super-Bowl Commercials Through a Marketer's Eyes

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If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
February 1, 2013 in Advertising
The Key to Successful Marketing: Your Unique Selling Proposition

The Key to Successful Marketing: Your Unique Selling Proposition

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How to create a simple, compelling value statement that your customers can't resist.
January 30, 2013 in Branding
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

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You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
January 24, 2013 in Customer Loyalty and Retention
Can Lance Armstrong Rebuild His Brand?

Can Lance Armstrong Rebuild His Brand?

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The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
January 18, 2013 in Branding
Wining and Dining to Grow Your Business and Brand

Wining and Dining to Grow Your Business and Brand

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How to create memorable events that entertain, impress and retain clients and customers.
January 11, 2013 in Lifestyle

Not Top Dog? 4 Ways to Project a Bigger Brand

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Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
January 8, 2013 in Marketing
How to Tell Your Company's Story

How to Tell Your Company's Story

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Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
January 4, 2013 in Branding
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