Branding

News and Articles About Branding

3 Ways Starbucks Is Innovating and Why You Should Care

3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
Why Every Personal Brand Needs a Target Audience

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
How to Be the Brand You Always Wanted to Be

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
5 Branding Tips to Supercharge Your Sales

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
Reach Millennials Through Brand Advocates

Reach Millennials Through Brand Advocates

Leverage the influence of Gen Y to market through trust and personal connections.
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Apple Surpasses Coke to Become World's Most Valuable Brand

Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Why Pre-Filtering Clients Is Essential to Your Success

Why Pre-Filtering Clients Is Essential to Your Success

Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
9 Essential Elements of Choosing a Domain Name (Infographic)

9 Essential Elements of Choosing a Domain Name (Infographic)

Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
Richard Branson on Building Brand Loyalty

Richard Branson on Building Brand Loyalty

The Virgin CEO shares how he was able to build a company culture based on customer service.
What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
Chipotle's Brilliant Branding Move

Chipotle's Brilliant Branding Move

The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
Looking to Reach Millennials? Be Where the Action Is

Looking to Reach Millennials? Be Where the Action Is

Know your online platforms to be part of Gen Y's digital experience.
How Can I Set My Business Apart From the Competition?

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Yahoo's New Logo: Great New Look or Another Boring Design?

Yahoo's New Logo: Great New Look or Another Boring Design?

Let us know what you think of the tech company's new logo design.
10 Big Brand Logo Transformations

10 Big Brand Logo Transformations

Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
Should I Create One or Two Websites for My Business?

Should I Create One or Two Websites for My Business?

One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
Using Video Like the Big Brands

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
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