Branding

News and Articles About Branding

Identity Crisis -- Your Website Name Isn't Available
Coaches Corner

Identity Crisis -- Your Website Name Isn't Available

An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Mike Templeman
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Success Strategies

The Secret to Career Success Is Knowing Your 'Fascination Advantage'

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
Laura Entis
The Psychology of Color in Marketing and Branding
Color

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
Gregory Ciotti
5 Ways to Get People to Remember You (And Your Company)
Personal Branding

5 Ways to Get People to Remember You (And Your Company)

In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
Dorie Clark
Business Travelers Take to Airbnb-Style Accommodations
Business Travel

Business Travelers Take to Airbnb-Style Accommodations

Sharing economy travel companies like Airbnb and Time & Place are gaining recognition among business and luxury travelers.
Amy Langfield
Why This Entrepreneur Makes All New Hires Live With Him for a Month
Trep Talk

Why This Entrepreneur Makes All New Hires Live With Him for a Month

The founder of whiskey company WhistlePig brings all new employees up to his farm in rural, middle-of-no-where Vermont for at least a month. It's costly both in time and money, but he says it's worth every penny.
Catherine Clifford
In Content Marketing, Your Brand Needs to Take the Back Seat
Content marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
Jim Joseph
Please Don't Call Yourself a Small-Business Owner
Branding

Please Don't Call Yourself a Small-Business Owner

What does that really mean, anyway? And do people really identify themselves like that?
Gene Marks
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Reputation Management

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Jennifer Connelly
Shane Smith Wants to Be the Rupert Murdoch of His Generation
Media Companies

Shane Smith Wants to Be the Rupert Murdoch of His Generation

Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
Benjamin Kabin
 From Mundane to Sublime: Turning Ordinary Items Into Must-Haves
Branding

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Rebekah Epstein
Make Your Company's Name Unforgettable
Branding

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Nina Zipkin
Calling All Design Snobs: Show Us Your Business Card
Business Cards

Calling All Design Snobs: Show Us Your Business Card

Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
Wendy Frink
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
Ask the Expert

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Joanna Lord