News and Articles About Branding
From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
Every decision you make affects your personal brand.
Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
Leverage the influence of Gen Y to market through trust and personal connections.
Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
The Virgin CEO shares how he was able to build a company culture based on customer service.
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
Know your online platforms to be part of Gen Y's digital experience.
A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Let us know what you think of the tech company's new logo design.
Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.