News and Articles About Branding
Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
Early iterations of now famous tech startups are almost unrecognizable.
To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and whos doing it right.
Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
It's possible to build a cult-like following for your brand. Here's how.
Go beyond pens and calendars to create a branded business gift that will get your company remembered.
The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
You can create a digital brand with very little resources. One entrepreneur focused on three strategic areas and grew his weekend blog into a reputable local brand.
Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
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