Branding

News and Articles About Branding

Name That Company to Dazzling Success
Branding

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Brad Hines
Expert Explains What Makes the Best Logos So Good
Logos

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
Richard Feloni
My Company Has a Jersey Accent: Branding With a Distinctive Voice
Branding

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
Michele Serro
The 3 C's of Content Marketing
Content marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Jim Joseph
How to Stand Out in a Crowded Marketplace
Branding

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Entrepreneur Staff
Meet the Real Estate Franchise Backed by Warren Buffett
Real estate

Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
New Business? Here Are 5 Tips on How to Craft a Great Brand.
Ask the Expert

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Joanna Lord
Optimizing Your Website for Local Searches
Branding

Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Jon Rognerud
Porn Accident: US Airways Issues Worst Brand Tweet of All Time
Social Media

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Kim Lachance Shandrow
When It Comes to Branding, It's All About Color (Infographic)
Color

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Ross McCammon
Brand During a Startup's Infancy for Maximum Impact
Branding

Brand During a Startup's Infancy for Maximum Impact

Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Stew Langille
Create a Powerful Brand by Answering Two Questions
Branding

Create a Powerful Brand by Answering Two Questions

Here is a common sense approach to branding for small businesses.
Doug and Polly White
Let Your Brand Lead Your Content Marketing Efforts
Content marketing

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Jim Joseph
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
Ask the Expert

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Joanna Lord