Branding

News and Articles About Branding

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.
Is Apple Still the King of Consumer Design?

Is Apple Still the King of Consumer Design?

While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
The Company Giving Common Objects a Sleek New Design

The Company Giving Common Objects a Sleek New Design

Slice aims to make everyday items both nicer to look at and easier to use.

6 Ways to Protect Your Digital Brand

Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here’s how to ensure it doesn’t happen to you.

How to Be a Better Boss and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
The Top 25 Brands on Instagram

The Top 25 Brands on Instagram

See which brands made the list and what makes people engage with them.
Lessons from Paula Deen: How What You Say Can Damage Your Brand

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
5 Ways to Make Your Product Sell Itself

5 Ways to Make Your Product Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.

Lego’s Secrets for Brand Longevity

How young entrepreneurs can emulate the success of powerhouse brand Lego.
3 Steps to Creating Your Branding Message

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
5 Social Media Rules Every Entrepreneur Should Know

5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
5 Secrets for Making Your Logo Stand Out

5 Secrets for Making Your Logo Stand Out

The best company logos have several things in common. Learn how you can design a killer logo by following the example of big brands.
3 People to Follow on Vine for Branding Ideas

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
10 Cool American-Made Products

10 Cool American-Made Products

See some of the innovative products that are made in the U.S.
The World's Most Meaningful Brands (Infographic)

The World's Most Meaningful Brands (Infographic)

A new study by a French market research firm finds that the most meaningful brands outperform the stock market.

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.

Beating 'Imposter Syndrome' and Other Tips From the Week

From turning fear into excitement to avoiding rants on social media, here are the week's best tips from Entrepreneur.com.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
How to Make the Most of YouTube's New Redesign

How to Make the Most of YouTube's New Redesign

The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
Are Color Trends Important in Product Design?

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
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