News and Articles About Branding
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
For better or worse, controversy can draw attention to your brand.
While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
Slice aims to make everyday items both nicer to look at and easier to use.
Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Heres how to ensure it doesnt happen to you.
Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
See which brands made the list and what makes people engage with them.
The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
How young entrepreneurs can emulate the success of powerhouse brand Lego.
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
The best company logos have several things in common. Learn how you can design a killer logo by following the example of big brands.
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
See some of the innovative products that are made in the U.S.
A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
From turning fear into excitement to avoiding rants on social media, here are the week's best tips from Entrepreneur.com.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.