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News and Articles About Branding
Why Traditional Branding Is Useless for Service Providers
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Get your brand marketing in the holiday spirit with these six tips.
'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
The statement can help you make strategic decisions, train your team and develop creative messaging.
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Balance Product Development and Branding in Your Budget
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Unleash the Full Power of the Email Auto-Reply
Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Ready to Launch
Barbara Corcoran on the Secret to Getting Free Press
The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Market to Empowered Women: It's Ethical -- And It's Good for Business
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Beloved Brands Connect Emotionally to Lead the Pack
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Does Personal Branding Really Help Your Business?
Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves.
Reviving Your Brand to Save Your Business
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Shark Tank Star Daymond John Says Never Make This Common Mistake When Pitching Investors
If you don't come clean, you might not come away with investors' money, the celebrity branding expert says.
Kim Lachance Shandrow
How to Increase Revenue Without Actually Selling
You are sitting on a gold mine. Here is how to capitalize on it.
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