Branding

News and Articles About Branding

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.

Father and Son Team Create Candy Without the Extra Junk

Unreal Candy's natural treats are a fast-growing success.

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here’s what you can learn.

3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.

Reach Millennials Through Brand Advocates

Leverage the influence of Gen Y to market through trust and personal connections.

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.

Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.

Why Pre-Filtering Clients Is Essential to Your Success

Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.

9 Essential Elements of Choosing a Domain Name (Infographic)

Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.

Richard Branson on Building Brand Loyalty

The Virgin CEO shares how he was able to build a company culture based on customer service.

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.

Chipotle's Brilliant Branding Move

The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.

Looking to Reach Millennials? Be Where the Action Is

Know your online platforms to be part of Gen Y's digital experience.

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
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