Branding

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
Branding

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Yoav Vilner
Your Brand Depends on Your Great Business Name Being Protected
Naming a Business

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Aaron Keller
The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Eric Siu
To Manage Your Brand, Understand Your Brand
Branding

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.
Carly Okyle
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Peter Gasca
Why Brand Ambassadors Are Earned, Not Hired
Marketing

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
Carly Okyle
Determining the Right Kind of Video for Your Message
Video Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Nick Vaka
Protect Your Career, Protect Your Personal Brand
Branding

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
Carly Okyle
 7 Concepts Every CEO Has to Nail
Leadership

7 Concepts Every CEO Has to Nail

Being a CEO isn't like playing a game. Don't call yourself one if you can't handle these concepts.
Steve Tobak
Why TED Gave Up Control of Its Brand and Why You Should, Too
TED

Why TED Gave Up Control of Its Brand and Why You Should, Too

By sharing its approach, the conference company creates a pipeline for the future and makes its core product stronger.
Karl Ronn
Reclaim Your Brand After a Crisis
Business Circle

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
Carly Okyle
The 'Ace of Cakes' Star's 4 Simple Ingredients to a Successful Business
Starting a Business

The 'Ace of Cakes' Star's 4 Simple Ingredients to a Successful Business

Duff Goldman discusses the steps he took build his Baltimore-based bakery into a national brand.
Bryan Elliott
The 3 Best Measures of True Branding Success Are Tough to Quantify
Branding

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
Jeremiah Gardner

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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