Branding

News and Articles About Branding

Richard Branson on How to Turn a Business Around
Business Strategy

Richard Branson on How to Turn a Business Around

There are four common problems that come with taking on an established, but faltering, business.
Richard Branson
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
Marketing

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Tanya Benedicto Klich
Don't Just Develop Your Company Brand, Think About Your Personal One, Too
The Grind

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
AJ Agrawal
Staying on Track While Diversifying a Business
Growth Strategies

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
Howard Hitchcock
5 Keys to Increasing Your Influence on Social Media
Customer Engagement

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
Nina Zipkin
10 Things All Entrepreneurs Must Do Before Quitting Their Day Job
Starting a Business

10 Things All Entrepreneurs Must Do Before Quitting Their Day Job

The steps you must take to turn a side hustle into a full-fledged business.
Nina Zipkin
The 3 Fundamentals of Wildly Successful Brands
Branding

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Pratik Dholakiya
5 Ways to Build Your Brand in Short Chunks of Time
Branding

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Jayson DeMers
How to Build a Business in Just 10 Days
Starting a Business

How to Build a Business in Just 10 Days

Get a thriving company off the ground with this plan.
Nina Zipkin
Build a Strong Brand With More Friendly Interactions, Less Marketing
Branding

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Cory Sistrunk
For the Brand to Thrive, the Leader Must Be the Brand
Branding

For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Jennifer Connelly
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Branding

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Chris Kocek
Airbnb, Why the New Logo?
Airbnb

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Catherine Clifford
How to Rebrand Yourself as an Entrepreneur
Rebranding

How to Rebrand Yourself as an Entrepreneur

Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
Dorie Clark