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News and Articles About Branding
Define Your Brand With Focus and Flexibility
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
When employees believe in the brand, the company prospers.
The 4 E's of Exceptional Entrepreneurship
The hardest part about being an entrepreneur isn't coming up with the next genius idea, it's getting it out there.
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Not a Born Writer? You Could Still Master This Branding Skill.
How to deliver content and resources that your target audience will find valuable.
Tanya Benedicto Klich
Think Like a Company's Marketing Director
To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means and Cassie Hughes
Social Media Marketing
3 Ways to Leverage Hashtags to Enhance Your Brand
Try these techniques to shine among social media savants.
Social Media Marketing
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
The video feature is a free and powerful tool for marketing.
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Grow your first-time customers into loyal brand followers with these techniques.
Don't Want to Be Pigeonholed? Answer These 3 Questions.
If you want to move beyond others' preconceived notions about you, ask yourself these questions.
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Does Your Company Need a Spotify Playlist?
Customized music offerings could add to your company's brand profile, depending on your industry.
3 Tips to Rebrand Without Breaking the Bank
Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
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