News and Articles About Branding
Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Unreal Candy's natural treats are a fast-growing success.
From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Heres what you can learn.
From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
Every decision you make affects your personal brand.
Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
Leverage the influence of Gen Y to market through trust and personal connections.
Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
The Virgin CEO shares how he was able to build a company culture based on customer service.
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
Know your online platforms to be part of Gen Y's digital experience.
A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
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