News and Articles About Branding

How to Build a Brand That Attracts Die-Hard Followers
Branding

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Luke Summerfield
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
Storytelling

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Ann Handley
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Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Kate Taylor
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10 Tactics for Increasing Your Customer Value and Loyalty
Customer Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Smartphone and Social Media Usage: Men vs. Women (Infographic)
Social Media

Smartphone and Social Media Usage: Men vs. Women (Infographic)

According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Catherine Clifford
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
PR

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Kevin Allen
What Gives Entrepreneurs a Content Marketing Edge?
Content marketing

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Jim Joseph
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Andrea Huspeni
Use These Twitter Guidelines to Avoid a PR Nightmare
Social Media

Use These Twitter Guidelines to Avoid a PR Nightmare

Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
Scott Levy
This Is How a Brand Loses Its Luster
Marketing

This Is How a Brand Loses Its Luster

A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
Dan S. Kennedy
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The Real Reason Taco Bell Made the Waffle Taco
Taco Bell

The Real Reason Taco Bell Made the Waffle Taco

Taco Bell aims to charm millennials by being just the right amount of edgy as it rolls out breakfast nationwide.
Kate Taylor
The 4 Elements of a Legacy Brand
Branding

The 4 Elements of a Legacy Brand

Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
Jeff Boss
How Chicken Soup For the Soul Started Selling Actual Soup
Food Businesses

How Chicken Soup For the Soul Started Selling Actual Soup

The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
Kate Taylor
Improve Your SEO by Improving Your Links
Building a Website

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Jon Rognerud