Branding

Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Peter Gasca
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Social Media Marketing

The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
Sujan Patel
The Missing Ingredient of Modern Marketing
Social Media Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
Ekaterina Walter
How to Distinguish Your Personal From Your Professional Brand Online
Social Media

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.
Scott Langdon
What Great Brands Know: Stop Waiting for Perfection
Ready to Launch

What Great Brands Know: Stop Waiting for Perfection

Learn what a minimum viable brand is and why you need one.
Carly Okyle
Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
Branding

Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Yoav Vilner
Your Brand Depends on Your Great Business Name Being Protected
Naming a Business

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Aaron Keller
The 4 Pillars New Brands Must Communicate to Their Audience
Ask the Expert

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
Mel Carson
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Eric Siu
To Manage Your Brand, Understand Your Brand
Branding

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.
Carly Okyle
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Peter Gasca
Why Brand Ambassadors Are Earned, Not Hired
Marketing

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
Carly Okyle
Determining the Right Kind of Video for Your Message
Video Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Nick Vaka
Protect Your Career, Protect Your Personal Brand
Branding

Protect Your Career, Protect Your Personal Brand

The way you're perceived in your work makes a difference for your company and for you.
Carly Okyle

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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