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The Best Careers for Your Personality Type (Infographic)
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News and Articles About Branding
Ask the Expert
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Leading Logos for Brand Inspiration: A Look at Emerging Images
We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Tanya Benedicto Klich
The Secrets to Building a Powerful Personal Brand
In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Name That Company to Dazzling Success
Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Expert Explains What Makes the Best Logos So Good
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
My Company Has a Jersey Accent: Branding With a Distinctive Voice
How your startup uses language to shape the customer experience says a lot about what it believes in.
The 3 C's of Content Marketing
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
How to Stand Out in a Crowded Marketplace
Our expert explains you must be compelling to be remembered.
Meet the Real Estate Franchise Backed by Warren Buffett
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
Ask the Expert
New Business? Here Are 5 Tips on How to Craft a Great Brand.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Optimizing Your Website for Local Searches
With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Porn Accident: US Airways Issues Worst Brand Tweet of All Time
The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Kim Lachance Shandrow
When It Comes to Branding, It's All About Color (Infographic)
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Brand During a Startup's Infancy for Maximum Impact
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
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