Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Picture this: Now your brand can shine even brighter on LinkedIn.
The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Naming a Business
It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
Ready to Launch
There are two strategies for attracting customers, but neither of them involves begging.
Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Naming a Business
Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
Copyright © 2015 Entrepreneur Media, Inc. All rights reserved.
© 2015 Entrepreneur Media, Inc.