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Today's Most Read
Multitasking Can Damage Your Brain and Career, Studies Say
The Case For and Against Millennials as the Greatest Entrepreneurial Generation (Infographic)
The 5 Best Pitch Tactics I Heard as an Angel Investor
The Surprising Benefits of Laughter
At What Age Do Our Intellectual Abilities Peak?
News and Articles About Branding
How to Build Your Brand By Giving It Away
One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
7 Tips for Hiring the Team Your Startup Needs to Succeed
Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
The 3 Fundamentals for a Successful Rebrand
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
The 5 Secret Ingredients Needed to Build a Great PR Team
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Just because one color works for some companies doesn't mean it will work for yours.
13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Starting a Business
3 Tips for Naming Your Business in the Modern, Mobile World
Before you spend hours agonizing over what to call your company, consider these three tips.
See The Hidden Meanings Inside 17 Tech Company Logos
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
One Way to Turn Customers Into Raving Fans: Be Controversial
It's more powerful to be polarizing than it is to be neutral.
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
5 Secrets to Creating an Impactful Brand
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
A Guide to 3 Brand Partnerships That Jumpstart Your Startup
Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Finding a Voice for Your Brand
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
5 Steps to Marketing That Resonates With Your Prospects
In today's oversold society, being yourself creates authentic marketing that resonates with people.
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