News and Articles About Branding
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
How young entrepreneurs can emulate the success of powerhouse brand Lego.
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
The best company logos have several things in common. Learn how you can design a killer logo by following the example of big brands.
Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
See some of the innovative products that are made in the U.S.
A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
From turning fear into excitement to avoiding rants on social media, here are the week's best tips from Entrepreneur.com.
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
We look at how one startup with a product similar to Google's Glass plans to leverage the tech giant's publicity push -- and how you can, too.
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
Your brand draws customers to your business. Here are the elements you should consider when designing it.
Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."