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These High-Tech High Heels Change Color With the Click of an App
From Pennies to Millions: What It Felt Like to Make Money for the First Time
How Caffeine Can Hurt Your Potential for Success
Institute 'Spring Training' for Your Business
Meet the 13-Year-Old CEO Who Built a $200,000 Business and Is Mentored by Daymond John
News and Articles About Branding
The 3 Fundamentals for a Successful Rebrand
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
The 5 Secret Ingredients Needed to Build a Great PR Team
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Just because one color works for some companies doesn't mean it will work for yours.
13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Starting a Business
3 Tips for Naming Your Business in the Modern, Mobile World
Before you spend hours agonizing over what to call your company, consider these three tips.
See The Hidden Meanings Inside 17 Tech Company Logos
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
One Way to Turn Customers Into Raving Fans: Be Controversial
It's more powerful to be polarizing than it is to be neutral.
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
5 Secrets to Creating an Impactful Brand
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
A Guide to 3 Brand Partnerships That Jumpstart Your Startup
Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Finding a Voice for Your Brand
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
5 Steps to Marketing That Resonates With Your Prospects
In today's oversold society, being yourself creates authentic marketing that resonates with people.
How to Design a Powerful Logo
Take these steps to craft a singular logo that reflects your company's vision.
Seek Out and Land Speaking Spots to Boost Your Business
Do your research, get your submissions in order, and prepare to do your best.
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Starting a Business
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