News and Articles About Branding
Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
The Virgin CEO shares how he was able to build a company culture based on customer service.
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
Know your online platforms to be part of Gen Y's digital experience.
A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Let us know what you think of the tech company's new logo design.
Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
If you take very good care of your customers, they can become evangelists for your business.
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
For better or worse, controversy can draw attention to your brand.
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