Branding

News and Articles About Branding

 From Mundane to Sublime: Turning Ordinary Items Into Must-Haves
Branding

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Rebekah Epstein
Make Your Company's Name Unforgettable
Branding

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Nina Zipkin
Calling All Design Snobs: Show Us Your Business Card
Business Cards

Calling All Design Snobs: Show Us Your Business Card

Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
Wendy Frink
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
Ask the Expert

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Joanna Lord
Leading Logos for Brand Inspiration: A Look at Emerging Images
Logos

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Tanya Benedicto Klich
The Secrets to Building a Powerful Personal Brand
Personal Branding

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Andrea Huspeni
Name That Company to Dazzling Success
Branding

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Brad Hines
Expert Explains What Makes the Best Logos So Good
Logos

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
Richard Feloni
My Company Has a Jersey Accent: Branding With a Distinctive Voice
Branding

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
Michele Serro
The 3 C's of Content Marketing
Content marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Jim Joseph
How to Stand Out in a Crowded Marketplace
Branding

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Entrepreneur Staff
Meet the Real Estate Franchise Backed by Warren Buffett
Real estate

Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
New Business? Here Are 5 Tips on How to Craft a Great Brand.
Ask the Expert

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Joanna Lord
Optimizing Your Website for Local Searches
Branding

Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Jon Rognerud