Branding

News and Articles About Branding

The Psychology of Color and Branding (Infographic)

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
The Key to Building a Strong Online Reputation (Infographic)

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
The 5 Branding Rules of Attraction

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
When to Hire a Design Firm to Get Your Logo Just Right

When to Hire a Design Firm to Get Your Logo Just Right

Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.

Creating a Prototype Immediately and 4 More Business Tips From the Week

Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
What to Do If You Hate Your Brand

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
4 Business-Naming Tips for Branding Success

4 Business-Naming Tips for Branding Success

Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Shark Tank's Daymond John on Lessons From His Worst Mistakes

Shark Tank's Daymond John on Lessons From His Worst Mistakes

The television personality and FUBU founder discusses his background and learnings as an entrepreneur.
5 Strategies to Build a Global Brand

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
How Charity Water Is Reinventing Giving

How Charity Water Is Reinventing Giving

Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
How to Turn Customers Into Brand Ambassadors

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
5 Big Brand's Mistakes Solved

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
20 Brilliant Brand Logos

20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Why You Should Care About Design

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Tony Hawk on the Importance of Constantly Evolving

Tony Hawk on the Importance of Constantly Evolving

The skateboard icon and entrepreneur shares the secrets of his success.
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
How to Build a Brand Experience for Customers

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Startup Wedding Planners Explore Niche Markets to Stand Out

Startup Wedding Planners Explore Niche Markets to Stand Out

To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
Motorcycle Designer Roland Sands on Bikes, Branding and Building Success

Motorcycle Designer Roland Sands on Bikes, Branding and Building Success

Sands reveals his biggest branding mistakes and where he finds inspiration.

3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
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