Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
If you are just beginning your first business venture, no matter where you are in your life, here are my first steps to get you going.
For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Writing a book while running a company is exhausting. But if done correctly, it can help build both your personal and business brand.
Starting a Business
Creating a brand strategy doesn't have to be complicated. Here's where to start.
Just like in the entertainment industry, you're either different or you're invisible.
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Small Business - Big Impact
Harsh weather can be a drag, but it can also help you shape your company's brand. Bundle up and see the benefits rather than just barriers.
Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
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