Branding

News and Articles About Branding

5 Strategies to Build a Global Brand

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
How Charity Water Is Reinventing Giving

How Charity Water Is Reinventing Giving

Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
5 Big Brand's Mistakes Solved

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
How to Turn Customers Into Brand Ambassadors

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
The Secrets of 7 Successful Brands

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
20 Brilliant Brand Logos

20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Why You Should Care About Design

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Tony Hawk on the Importance of Constantly Evolving

Tony Hawk on the Importance of Constantly Evolving

The skateboard icon and entrepreneur shares the secrets of his success.
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
How to Build a Brand Experience for Customers

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Startup Wedding Planners Explore Niche Markets to Stand Out

Startup Wedding Planners Explore Niche Markets to Stand Out

To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
Motorcycle Designer Roland Sands on Bikes, Branding and Building Success

Motorcycle Designer Roland Sands on Bikes, Branding and Building Success

Sands reveals his biggest branding mistakes and where he finds inspiration.

3 Tips for Landing Press for Your Startup

Business coach Antonio Neves offers his top tips for landing the media’s attention -- and putting your startup in the spotlight.
Forget What Your Customers Need; Branding Is About What They Want

Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
4 Ways to Spring Clean Your Brand

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
The Secret to a Strong Branding Message? Focus.

The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
3 Ways to Spark Celebrity Buzz Around Your Product

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.

What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
How a Small Distillery is Rethinking Manufacturing

How a Small Distillery is Rethinking Manufacturing

Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
Why Startups Should Take a Big-Brand Approach to Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
World-Champion Skier Jeremy Bloom's Unconventional Path to Entrepreneurship

World-Champion Skier Jeremy Bloom's Unconventional Path to Entrepreneurship

He missed his shot at Olympic gold, his football career was sidelined by injuries. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once would have seemed an unlikely arena: entrepreneurship.
Branding's Cardinal Sins: 3 Common Mistakes to Avoid

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Creating a Blueprint for Your Brand Strategy

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
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