In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
These statements are easy to construct but can also be easily forgotten.
Tuning into customers as people creates the most durable bonds.
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Retailers are tricky. When they play to our senses, they smell money.
Let's play a game: Find the clever, cool and strange things companies build into their logos.
Here are a few pointers on how to beat the holiday burnout and keep customers wanting more.
Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
The most successful brands have good products and great personality.
#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
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