Branding

News and Articles About Branding

When It Comes to Branding, It's All About Color (Infographic)
Color

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Ross McCammon
Brand During a Startup's Infancy for Maximum Impact
Branding

Brand During a Startup's Infancy for Maximum Impact

Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Stew Langille
Create a Powerful Brand by Answering Two Questions
Branding

Create a Powerful Brand by Answering Two Questions

Here is a common sense approach to branding for small businesses.
Doug and Polly White
Let Your Brand Lead Your Content Marketing Efforts
Content marketing

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Jim Joseph
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
Ask the Expert

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
Joanna Lord
How to Position a Brand for Breakthrough Success
Branding

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Gary Smith
Why Winging Social Media Won't Cut It Anymore
Social Media Marketing

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Camie Rodan
How to Build the Next Amazon Brand
Branding

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Eric Schiffer
How to Use the Psychology of Color to Increase Website Conversions
Color

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie
Selfie

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren't the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
Kim Lachance Shandrow
How to Build a Brand That Attracts Die-Hard Followers
Branding

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Luke Summerfield
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
Storytelling

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Ann Handley
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Kate Taylor
10 Tactics for Increasing Your Customer Value and Loyalty
Customer Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.