Branding

News and Articles About Branding

Using the Right Lingo to Talk to Designers About Your Brand
Designers

Using the Right Lingo to Talk to Designers About Your Brand

When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Rachel Avallone
Why You Don't Need the Biggest Budget to Win
Marketing

Why You Don't Need the Biggest Budget to Win

Be more compelling and soon you'll break through all the noise.
Bryan Elliott
Ready to Hang Out a Shingle in the Brave New World of Online Retail?

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Deepak Agarwal
The 6 Types of Online Buyers
Online Advertising

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Richard Stokes
3 Ways to Use Your Twitter Data to Beat the Competition
Social Media

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Scott Levy
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'
Branding

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Jason Falls
Build Your Brand by Cultivating Controversy
Growth Strategies

Build Your Brand by Cultivating Controversy

How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
Dan S. Kennedy
Iconic Images: Tell Us Your Favorite Company Logos
Marketing

Iconic Images: Tell Us Your Favorite Company Logos

The search for the Leading Logos of 2014 is on. Send us your favorites.
Tanya Benedicto Klich
Brand Like Your Company Really Matters
Branding

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Cory Sistrunk
Creating Brand Love Through Your Email Newsletter
Email Newsletters

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
Jonathan Long
How to Create a Live Event That Spurs Social Buzz
Social Media

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Gabrey Means and Cassie Hughes
7 Steps to Launching a Successful Twitter Chat
Solutions Center

7 Steps to Launching a Successful Twitter Chat

Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
Wendy Frink
How to Break Through the Online Noise and Get Customers
The Grind

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
David Chait
How a Tax Return Helped This Entrepreneur Land a Successful Brand
Live Your Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Melanie Spring