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Today's Most Read
Yes, You Can Force Yourself to Become a Morning Person. Here's How. (Infographic)
The Surprising Sleep Habits of the Rich and Famous (Infographic)
Warren Buffett: 'I Eat Like a Six-Year-Old'
This 15-Year-Old Founder Is Raking in Six Figures With Her Booming Babysitting Business
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
News and Articles About Branding
Please Don't Call Yourself a Small-Business Owner
What does that really mean, anyway? And do people really identify themselves like that?
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Shane Smith Wants to Be the Rupert Murdoch of His Generation
Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
From Mundane to Sublime: Turning Ordinary Items Into Must-Haves
What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Make Your Company's Name Unforgettable
Your business will stand out with these tips for naming a new venture.
Calling All Design Snobs: Show Us Your Business Card
Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
Ask the Expert
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
Leading Logos for Brand Inspiration: A Look at Emerging Images
We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Tanya Benedicto Klich
The Secrets to Building a Powerful Personal Brand
In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Name That Company to Dazzling Success
Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Expert Explains What Makes the Best Logos So Good
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
My Company Has a Jersey Accent: Branding With a Distinctive Voice
How your startup uses language to shape the customer experience says a lot about what it believes in.
The 3 C's of Content Marketing
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
How to Stand Out in a Crowded Marketplace
Our expert explains you must be compelling to be remembered.
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