Branding

News and Articles About Branding

5 Steps to Marketing That Resonates With Your Prospects
Marketing

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Matt Hanses
Design

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Nina Zipkin
Public Speaking

Seek Out and Land Speaking Spots to Boost Your Business

Do your research, get your submissions in order, and prepare to do your best.
Zach Cutler
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)
Smartphones

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Catherine Clifford
Best Practices for Businesses Using Facebook
Facebook

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Geoff Weiss
The Shocking Truth: Customers Don't Want to Engage With Your Company
Winning Strategies

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Gregory Ciotti
Lessons From Top Brands on How to Rock on Instagram
Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Lisa Hoover McGreevy
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media Marketing

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
Alice Martin
The 2 Things Brands Must Do to Edge Out the Competition
Branding

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.
Meghan M. Biro
Branding With the Stars: Celebrity Tactics for Business Owners
Branding

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
Leigh Held
The Top 5 Pinterest Marketing Myths
Pinterest

The Top 5 Pinterest Marketing Myths

Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
Charlotte Nichols
6 Tips for Expanding Your Personal Brand on LinkedIn
Linkedin

6 Tips for Expanding Your Personal Brand on LinkedIn

If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
Brand Licensing Provides More Outlets for Profit and Exposure
Licensing

Brand Licensing Provides More Outlets for Profit and Exposure

By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Pete Canalichio
Google Overtakes Apple as World's Most Valuable Brand
Branding

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Geoff Weiss