News and Articles About Branding

3 Ways to Use Your Twitter Data to Beat the Competition
Social Media

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
Scott Levy
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'
Branding

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Jason Falls
Build Your Brand by Cultivating Controversy
Growth Strategies

Build Your Brand by Cultivating Controversy

How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
Dan S. Kennedy
Iconic Images: Tell Us Your Favorite Company Logos
Marketing

Iconic Images: Tell Us Your Favorite Company Logos

The search for the Leading Logos of 2014 is on. Send us your favorites.
Tanya Benedicto Klich
Brand Like Your Company Really Matters
Branding

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Cory Sistrunk
Creating Brand Love Through Your Email Newsletter
Email Newsletters

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
Jonathan Long
How to Create a Live Event That Spurs Social Buzz
Social Media

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Gabrey Means and Cassie Hughes
7 Steps to Launching a Successful Twitter Chat
Solutions Center

7 Steps to Launching a Successful Twitter Chat

Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
Wendy Frink
How to Break Through the Online Noise and Get Customers
The Grind

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
David Chait
How a Tax Return Helped This Entrepreneur Land a Successful Brand
Live Your Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Melanie Spring
EU Wants U.S. to Stop Using European Cheese Names
Legal Center

EU Wants U.S. to Stop Using European Cheese Names

A not-so-'grate' proposal from the European Union to ban U.S. cheese makers from using names like Parmesan and Feta is stinking up trade negotiations.
Nina Zipkin
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While Everyone Else Saw a Parasite, This Man Saw a Marketable Product
Rebranding

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
Laura Entis
How to Take Consumers From 'What's That?' to 'I'll Try It'
Marketing

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Sean Olson
Most Content Marketing Fails, So Keep These 3 Tactics in Mind
Content marketing

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?