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Today's Most Read
Why This Career Firefighter Opened a Firehouse Subs Restaurant
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News and Articles About Branding
5 Steps to Marketing That Resonates With Your Prospects
In today's oversold society, being yourself creates authentic marketing that resonates with people.
How to Design a Powerful Logo
Take these steps to craft a singular logo that reflects your company's vision.
Seek Out and Land Speaking Spots to Boost Your Business
Do your research, get your submissions in order, and prepare to do your best.
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)
To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Best Practices for Businesses Using Facebook
Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
The Shocking Truth: Customers Don't Want to Engage With Your Company
When it comes to brand loyalty, values are worth more than engagement.
Lessons From Top Brands on How to Rock on Instagram
With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Lisa Hoover McGreevy
Social Media Marketing
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
The 2 Things Brands Must Do to Edge Out the Competition
With competition fierce, companies need to develop brands that instill these two things in its strategy.
Meghan M. Biro
Branding With the Stars: Celebrity Tactics for Business Owners
Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
The Top 5 Pinterest Marketing Myths
Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
6 Tips for Expanding Your Personal Brand on LinkedIn
If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
Brand Licensing Provides More Outlets for Profit and Exposure
By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
Google Overtakes Apple as World's Most Valuable Brand
When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
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