News and Articles About Branding
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
How five companies messed up -- and what they should have done.
How a little bit of personal attention can go a long way with customer loyalty.
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
The skateboard icon and entrepreneur shares the secrets of his success.
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
Sands reveals his biggest branding mistakes and where he finds inspiration.
Business coach Antonio Neves offers his top tips for landing the medias attention -- and putting your startup in the spotlight.
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
He missed his shot at Olympic gold, his football career was sidelined by injuries. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once would have seemed an unlikely arena: entrepreneurship.
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
The basics of what a branding strategy is and how to create one for your startup.
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