Branding

News and Articles About Branding

7 Tips for Naming (or Re-Naming) Your Company
Naming a Business

7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Mike Trigg
Taglines Are the First Step to Emotionally-Engaged Customers
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Jim Joseph
10 Must-See Videos on Business, Creativity and Success
Inspiration

10 Must-See Videos on Business, Creativity and Success

Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
Gregory Ciotti
Are You Meeting Your Customers' Online Marketing Expectations?
Online Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Eric Siu
Richard Branson on How to Turn a Business Around
Business Strategy

Richard Branson on How to Turn a Business Around

There are four common problems that come with taking on an established, but faltering, business.
Richard Branson
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
Marketing

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Tanya Benedicto Klich
Don't Just Develop Your Company Brand, Think About Your Personal One, Too
The Grind

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
AJ Agrawal
Staying on Track While Diversifying a Business
Growth Strategies

Staying on Track While Diversifying a Business

Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
Howard Hitchcock
5 Keys to Increasing Your Influence on Social Media
Customer Engagement

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
Nina Zipkin
10 Things All Entrepreneurs Must Do Before Quitting Their Day Job
Starting a Business

10 Things All Entrepreneurs Must Do Before Quitting Their Day Job

The steps you must take to turn a side hustle into a full-fledged business.
Nina Zipkin
The 3 Fundamentals of Wildly Successful Brands
Branding

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Pratik Dholakiya
5 Ways to Build Your Brand in Short Chunks of Time
Branding

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Jayson DeMers
How to Build a Business in Just 10 Days
Starting a Business

How to Build a Business in Just 10 Days

Get a thriving company off the ground with this plan.
Nina Zipkin
Build a Strong Brand With More Friendly Interactions, Less Marketing
Branding

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Cory Sistrunk