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Today's Most Read
How FeverSmart Is Heating Up Mobile Health Care
Multitasking Can Damage Your Brain and Career, Studies Say
3 Principles of Video Games That Can Make You a Better Entrepreneur
Airbnb and Uber Are Just the Beginning. What's Next for the Sharing Economy.
3 Dirty Little Habits That Will Kill Your Entrepreneurial Dreams
News and Articles About Branding
With Burger King's Slogan Swap, You Can't 'Have It Your Way' Anymore
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
Identity Crisis -- Your Website Name Isn't Available
An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
The Secret to Career Success Is Knowing Your 'Fascination Advantage'
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
The Psychology of Color in Marketing and Branding
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
5 Ways to Get People to Remember You (And Your Company)
In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
Business Travelers Take to Airbnb-Style Accommodations
Sharing economy travel companies like Airbnb and Time & Place are gaining recognition among business and luxury travelers.
Why This Entrepreneur Makes All New Hires Live With Him for a Month
The founder of whiskey company WhistlePig brings all new employees up to his farm in rural, middle-of-no-where Vermont for at least a month. It's costly both in time and money, but he says it's worth every penny.
In Content Marketing, Your Brand Needs to Take the Back Seat
To create effective content, brand promotion must take a back seat to the customer's interests.
Please Don't Call Yourself a Small-Business Owner
What does that really mean, anyway? And do people really identify themselves like that?
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Shane Smith Wants to Be the Rupert Murdoch of His Generation
Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
From Mundane to Sublime: Turning Ordinary Items Into Must-Haves
What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Make Your Company's Name Unforgettable
Your business will stand out with these tips for naming a new venture.
Calling All Design Snobs: Show Us Your Business Card
Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
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