Branding

News and Articles About Branding

Super-Bowl Commercials Through a Marketer's Eyes

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
The Key to Successful Marketing: Your Unique Selling Proposition

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Can Lance Armstrong Rebuild His Brand?

Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
Wining and Dining to Grow Your Business and Brand

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.

Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
How to Tell Your Company's Story

How to Tell Your Company's Story

Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
Why Bigger Isn't Better for Logo Design

Why Bigger Isn't Better for Logo Design

Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.
Merry Christmas: Time to Snuggle Up with Facebook, Twitter

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Online Shopping Site Offers Ethical Alternatives to Big Brands

Online Shopping Site Offers Ethical Alternatives to Big Brands

The online recommendation engine and shopping site FashioningChange.com directs shoppers to "stylish, eco-friendly and ethical" alternatives for men's and women's apparel and accessories.
Airports Aim to Make Travel More Enjoyable

Airports Aim to Make Travel More Enjoyable

From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.
How Creative Thinking Can Nab a Coveted Celeb Endorsement

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
5 Ideas for Pinterest Boards That Can Help Build Your Brand

5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

Why it's worth putting a little extra effort into your company's page.
What Retail Startups Can Learn From 'The Daily Show'

What Retail Startups Can Learn From 'The Daily Show'

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.
5 Ways to Promote Your 'Made in America' Brand

5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
Innovative Ideas in Product Packaging

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
10 Ways to Say 'Thank You'

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
5 Creative Packaging Ideas to Delight Your Customers

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Gary Vaynerchuk on Turning Customer Complaints into Opportunities

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
5 Tips for Publishing Your Own Book

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Projecting a Professional Image on LinkedIn

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
Before You're LinkedIn, Determine Your Goals

Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.

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