The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Ready to Launch
The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Remember that serious entrepreneurs and small business owners focus on developing and marketing their products and services, not themselves.
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
If you don't come clean, you might not come away with investors' money, the celebrity branding expert says.
You are sitting on a gold mine. Here is how to capitalize on it.
Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
Ask the Expert
Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
With a few carefully chosen words, brands can avoid this common error.
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
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© 2015 Entrepreneur Media, Inc.