News and Articles About Branding
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Your brand draws customers to your business. Here are the elements you should consider when designing it.
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
Four steps to building your brand into something that's more true to you.
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
The television personality and FUBU founder discusses his background and learnings as an entrepreneur.
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
How a little bit of personal attention can go a long way with customer loyalty.
How five companies messed up -- and what they should have done.
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
The skateboard icon and entrepreneur shares the secrets of his success.
Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
To get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.
Sands reveals his biggest branding mistakes and where he finds inspiration.
Business coach Antonio Neves offers his top tips for landing the medias attention -- and putting your startup in the spotlight.
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