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News and Articles About Branding
Expert Explains What Makes the Best Logos So Good
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
My Company Has a Jersey Accent: Branding With a Distinctive Voice
How your startup uses language to shape the customer experience says a lot about what it believes in.
The 3 C's of Content Marketing
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
How to Stand Out in a Crowded Marketplace
Our expert explains you must be compelling to be remembered.
Meet the Real Estate Franchise Backed by Warren Buffett
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
Ask the Expert
New Business? Here Are 5 Tips on How to Craft a Great Brand.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Optimizing Your Website for Local Searches
With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Porn Accident: US Airways Issues Worst Brand Tweet of All Time
The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
Kim Lachance Shandrow
When It Comes to Branding, It's All About Color (Infographic)
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Brand During a Startup's Infancy for Maximum Impact
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Create a Powerful Brand by Answering Two Questions
Here is a common sense approach to branding for small businesses.
Doug and Polly White
Let Your Brand Lead Your Content Marketing Efforts
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Ask the Expert
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
How to Position a Brand for Breakthrough Success
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
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