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News and Articles About Branding
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Meet the Man with the Midas Touch
Yves Béhar's award-winning design studio Fuseproject creates groundbreaking products and brand identities for some of the world's most influential companies.
6 Fundamentals Every Modern Entrepreneur Needs to Succeed
The game of business has changed. Cultivating your personal brand is the cornerstone of success.
Naming a Business
7 Tips for Naming (or Re-Naming) Your Company
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
10 Must-See Videos on Business, Creativity and Success
Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
Are You Meeting Your Customers' Online Marketing Expectations?
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Richard Branson on How to Turn a Business Around
There are four common problems that come with taking on an established, but faltering, business.
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
How to strategically curate brand-building content in short chunks of time.
Tanya Benedicto Klich
Don't Just Develop Your Company Brand, Think About Your Personal One, Too
Building your own brand can do wonders for your business. Here are three quick tips to get your started.
Staying on Track While Diversifying a Business
Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
5 Keys to Increasing Your Influence on Social Media
As you prepare to launch your company, keep these social-media rules in mind.
Starting a Business
10 Things All Entrepreneurs Must Do Before Quitting Their Day Job
The steps you must take to turn a side hustle into a full-fledged business.
The 3 Fundamentals of Wildly Successful Brands
Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
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Make Them Trust You With These 5 Body Language Secrets
Starting a Business
Reprints & Licensing
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