News and Articles About Branding
Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
We look at how one startup with a product similar to Google's Glass plans to leverage the tech giant's publicity push -- and how you can, too.
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
Your brand draws customers to your business. Here are the elements you should consider when designing it.
Read the best tips of the week from Entrepreneur.com, from why you should build a prototype early to why you need a team of "front stabbers."
Four steps to building your brand into something that's more true to you.
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
The television personality and FUBU founder discusses his background and learnings as an entrepreneur.
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
How five companies messed up -- and what they should have done.
How a little bit of personal attention can go a long way with customer loyalty.
What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
The skateboard icon and entrepreneur shares the secrets of his success.
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