News and Articles About Branding
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
How to create a simple, compelling value statement that your customers can't resist.
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
How to create memorable events that entertain, impress and retain clients and customers.
Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
The online recommendation engine and shopping site FashioningChange.com directs shoppers to "stylish, eco-friendly and ethical" alternatives for men's and women's apparel and accessories.
From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.
Targeted marketing and persistence make for a powerful combo on the endorsement front.
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
Why it's worth putting a little extra effort into your company's page.
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
As the market for your product evolves, the way it's packaged may need to change, too
Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
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