News and Articles About Branding
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
A timeline of the life of Edward Koch, former mayor of New York, who passed away today in New York.
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
How to create a simple, compelling value statement that your customers can't resist.
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
How to create memorable events that entertain, impress and retain clients and customers.
Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
The online recommendation engine and shopping site FashioningChange.com directs shoppers to "stylish, eco-friendly and ethical" alternatives for men's and women's apparel and accessories.
From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.
Targeted marketing and persistence make for a powerful combo on the endorsement front.
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
Why it's worth putting a little extra effort into your company's page.
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
As the market for your product evolves, the way it's packaged may need to change, too