Branding

News and Articles About Branding

10 Ways to Say 'Thank You'

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
5 Creative Packaging Ideas to Delight Your Customers

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Gary Vaynerchuk on Turning Customer Complaints into Opportunities

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
5 Tips for Publishing Your Own Book

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Projecting a Professional Image on LinkedIn

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
Before You're LinkedIn, Determine Your Goals

Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Achieving Your Business Dreams on the Web

Achieving Your Business Dreams on the Web

Creating an irresistible Internet presence relies on credibility, content and casting a wide marketing net.
Twitter's Profile Pages Redesign Offers More Branding Opportunities

Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
A Quick Guide to Making Your Brand's Story More Compelling

A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
Creating Your Company's LinkedIn Profile

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
5 Ways to Position Your Brand for Pinterest

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.
5 Business Naming Trends Startups Should Consider

5 Business Naming Trends Startups Should Consider

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

Tips from a graphic designer on how to create great company logos.
How to Create Great Content for Your Website

How to Create Great Content for Your Website

How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
The Logo Mishaps of Giant Brands

The Logo Mishaps of Giant Brands

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.

5 Trends Entrepreneurs Should Consider When Naming a Startup

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
What You Can Learn About Branding From 'Project Runway'

What You Can Learn About Branding From 'Project Runway'

Putting a unique spin on your business can help you stand out from the crowd.
Big-Brand Results with Small-Business Budgets

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
5 Tips to Help Your Marketing Messages Sing

5 Tips to Help Your Marketing Messages Sing

Here's how to clear out the jargon and communicate clearly about your business.
5 Ways Store Colors Can Influence Shoppers

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Yes, You Need To Tweet

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Reveal Your Retail Personality

Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
Beauty Businesses on Wheels

Beauty Businesses on Wheels

Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.
How to Stand Out Among Bigger Brands on Google

How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.

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