Branding

News and Articles About Branding

What's Trending With...Randi Zuckerberg? The Facebook Founder's Sister Talks About What's Next

YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.

How a Small Distillery is Rethinking Manufacturing

Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.

World-Champion Skier Jeremy Bloom's Unconventional Path to Entrepreneurship

He missed his shot at Olympic gold, his football career was sidelined by injuries. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once would have seemed an unlikely arena: entrepreneurship.

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.

Pinterest Launches Web Analytics to Help You Pin Down Traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.

Where to Spend Your Marketing Dollars

Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.

Building Your Brand on Twitter

Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.

Go-Anywhere Cameras Snap up a Devoted Following

Popular GoPro cameras offer a 'you're there' perspective on life.

How to Hire the Right People and Other Tips This Week

Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week.

The Oscars: How to Get Your Swag Inside the Celebrity Bag

If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.

3 Tips for Branding Your Growing Business

Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.

Ed Koch and the Art of Personal Branding

A timeline of the life of Edward Koch, former mayor of New York, who passed away today in New York.

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.

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