Our latest conference in the New York area highlights the challenges of modern branding.
Capturing market share from established brands is not as difficult as you might think.
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Author Dan Schawbel on why personal branding is the best place to invest.
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Get your brand marketing in the holiday spirit with these six tips.
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
The statement can help you make strategic decisions, train your team and develop creative messaging.
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
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© 2015 Entrepreneur Media, Inc.