Branding

News and Articles About Branding

3 Ways to Leverage Hashtags to Enhance Your Brand
Social Media Marketing

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
Jaclyn Mullen
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
Social Media Marketing

9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video

The video feature is a free and powerful tool for marketing.
Justin Rezvani
The Better You Know Your Customer, the Better You Can Position Your Brand
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Jim Joseph
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Customer Loyalty

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Jeffrey Hayzlett
Don't Want to Be Pigeonholed? Answer These 3 Questions.
Personal Branding

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others' preconceived notions about you, ask yourself these questions.
Dorie Clark
This Old-School Tool Can Help You Create a Positioning Statement
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Jim Joseph
Does Your Company Need a Spotify Playlist?
Branding

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
Jaia Thomas
3 Tips to Rebrand Without Breaking the Bank
Rebranding

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Public Relations

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Heather Whaling
Meet the Man with the Midas Touch
Design

Meet the Man with the Midas Touch

Yves Béhar's award-winning design studio Fuseproject creates groundbreaking products and brand identities for some of the world's most influential companies.
Jason Ankeny
6 Fundamentals Every Modern Entrepreneur Needs to Succeed
Young Entrepreneurs

6 Fundamentals Every Modern Entrepreneur Needs to Succeed

The game of business has changed. Cultivating your personal brand is the cornerstone of success.
Dan Antonelli
7 Tips for Naming (or Re-Naming) Your Company
Naming a Business

7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Mike Trigg
Taglines Are the First Step to Emotionally-Engaged Customers
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Jim Joseph
10 Must-See Videos on Business, Creativity and Success
Inspiration

10 Must-See Videos on Business, Creativity and Success

Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
Gregory Ciotti

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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