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Today's Most Read
10 Things Exceptionally Productive Entrepreneurs Do Every Day
5 Ways Open Government Data Can Inspire Startup Innovation
Great Idea But Little Capital? Don't Let That Hold You Back.
Marissa Mayer 'Balked' at Hiring Gwyneth Paltrow for Yahoo Food Because She Didn't Graduate From College
16 Productivity Tools Useful for Every Entrepreneur
News and Articles About Branding
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product
One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
How to Take Consumers From 'What's That?' to 'I'll Try It'
New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Most Content Marketing Fails, So Keep These 3 Tactics in Mind
Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Content Marketing Isn't Just for the Big Brands
Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
The 7 Secrets to Shareable Content
There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
Building a Website
The 5 Key Factors of Website Success
You must have these five commonly accepted factors in place if you want your online business to succeed.
Want Loyal Customers? Talk to Your Hair Stylist.
Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
Think You Can Skimp on a Logo? Think Again.
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers
A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Social Media is Great, But Don't Forget Old School Marketing
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Live Your Brand
Building a Brand of Love Amidst a Harsh Reality
A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
7 Stupid Branding Mistakes Your Small Business is Making
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
What Disney and Playboy Can Teach You About Branding
Here's what you can learn from brands that are still going strong more than 50 years after their founding.
Dan S. Kennedy
Growth & Strategy
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