News and Articles About Branding
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
YoungEntrepreneur.com columnist and 'What's Trending' host Shira Lazar sat down with Randi Zuckerberg at this year's SXSW. Beyond her uber famous brother, she talks about her own growing media empire.
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
He missed his shot at Olympic gold, his football career was sidelined by injuries. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once would have seemed an unlikely arena: entrepreneurship.
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
The basics of what a branding strategy is and how to create one for your startup.
With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
What you need to know to get your business started on the popular photo-sharing site.
Popular GoPro cameras offer a 'you're there' perspective on life.
Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week.
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
A timeline of the life of Edward Koch, former mayor of New York, who passed away today in New York.
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
How to create a simple, compelling value statement that your customers can't resist.
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