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News and Articles About Branding
Starting a Business
How to Build a Business in Just 10 Days
Get a thriving company off the ground with this plan.
Build a Strong Brand With More Friendly Interactions, Less Marketing
Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
For the Brand to Thrive, the Leader Must Be the Brand
In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Airbnb, Why the New Logo?
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
How to Rebrand Yourself as an Entrepreneur
Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
Want to Make Your Business Grow? Become a Thought Leader -- Quickly.
Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
Start Preparing Your Business for the Generation After Millennials
The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Excite Audiences by Finding the Visual Angle of Your Brand
Here are five tips to get started producing photo and video content for different platforms.
How to Build Your Brand By Giving It Away
One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
7 Tips for Hiring the Team Your Startup Needs to Succeed
Finding top talent is hard, assembling top talent into a harmonious, effective team is harder still. Patience, instinct and humility help a lot.
The 3 Fundamentals for a Successful Rebrand
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
The 5 Secret Ingredients Needed to Build a Great PR Team
Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Just because one color works for some companies doesn't mean it will work for yours.
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