Branding

News and Articles About Branding

Airports Aim to Make Travel More Enjoyable

Airports Aim to Make Travel More Enjoyable

From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.
How Creative Thinking Can Nab a Coveted Celeb Endorsement

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
5 Ideas for Pinterest Boards That Can Help Build Your Brand

5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

Why it's worth putting a little extra effort into your company's page.
What Retail Startups Can Learn From 'The Daily Show'

What Retail Startups Can Learn From 'The Daily Show'

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.
5 Ways to Promote Your 'Made in America' Brand

5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
Innovative Ideas in Product Packaging

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
10 Ways to Say 'Thank You'

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
5 Creative Packaging Ideas to Delight Your Customers

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Gary Vaynerchuk on Turning Customer Complaints into Opportunities

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
5 Tips for Publishing Your Own Book

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Projecting a Professional Image on LinkedIn

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
Before You're LinkedIn, Determine Your Goals

Before You're LinkedIn, Determine Your Goals

Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Achieving Your Business Dreams on the Web

Achieving Your Business Dreams on the Web

Creating an irresistible Internet presence relies on credibility, content and casting a wide marketing net.
Twitter's Profile Pages Redesign Offers More Branding Opportunities

Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
A Quick Guide to Making Your Brand's Story More Compelling

A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
Creating Your Company's LinkedIn Profile

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
5 Ways to Position Your Brand for Pinterest

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.
5 Business Naming Trends Startups Should Consider

5 Business Naming Trends Startups Should Consider

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

Tips from a graphic designer on how to create great company logos.
How to Create Great Content for Your Website

How to Create Great Content for Your Website

How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.
The Logo Mishaps of Giant Brands

The Logo Mishaps of Giant Brands

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.

5 Trends Entrepreneurs Should Consider When Naming a Startup

When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.

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