News and Articles About Branding

How 'Raising the Roof' Heightened This Restaurant's Brand
Live Your Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Melanie Spring
3 Ways to Get Graphics for Your Website
Marketing

3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
Jon Rognerud
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6 Ideas for Epic Business Blog Posts
Blogging

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Eric Siu
Boost Sales With These 7 Social Media Steps
Solutions Center

Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.
Grant Cardone
Delivered by
A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?
Marketing

A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?

The best office designs reflect company spirit.
Insure Yourself Against Extinction by Building Your Personal Brand
Marketing

Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.
Stacey Alcorn
Upping the PR Ante With 'Experiences'
Marketing

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Gabrey Means and Cassie Hughes
What Sochi Can Teach Us About Trademarks
Growth Strategies

What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
How a Rebrand Helped Spice Up This Cal-Mex Chain
Marketing

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Melanie Spring
A Stellar Content Plan Can Lead to Business Success
Marketing

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Firas Kittaneh
Online Marketplace Abe's Market to Start Funding Organic Businesses
Finance

Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Laura Entis
Becoming the 'Benchmark' Brand Everyone Covets
Marketing

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Jim Joseph
7 Deadly Sins Businesses Make With Their Reputation
Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Andy Beal
How This Company Is Looking to Rebrand a Whole City
Marketing

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Melanie Spring