Branding

How to Develop a Stellar Employer Brand
Growing a Business

How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Heather R. Huhman
When Building an Online Brand, Start With the Foundation
Data-Driven Marketing

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
Lewis Howes
How to Be Your Own PR Machine
Data-Driven Marketing

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
David Chait
5 Big Company Branding Strategies Any Business Can Utilize
Data-Driven Marketing

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Aaron Agius
Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?
Data-Driven Marketing

Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?

The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
Catherine Clifford
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Starting a Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
Catherine Clifford
Ready To Launch

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Brian Honigman
4 Branding Lessons That You Don't Want to Learn the Hard Way
Data-Driven Marketing

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Neil Patel
6 Secrets to Writing a Better Brand Positioning Statement
Data-Driven Marketing

6 Secrets to Writing a Better Brand Positioning Statement

These statements are easy to construct but can also be easily forgotten.
Kelsey Humphreys
A Bit of Empathy Might Be the Best Marketing Strategy
Data-Driven Marketing

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Andy Hill
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Data-Driven Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Jim Joseph
A Month-by-Month Strategy to Reinvent Your Personal Brand
Personal Branding

A Month-by-Month Strategy to Reinvent Your Personal Brand

Be authentic but don't leave your brand to chance. By starting now, you can be confident of the impressions you make by this time next year.
Lida Citroën
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Data-Driven Marketing

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Data-Driven Marketing

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

Today's Most Read