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Today's Most Read
Chipotle's Much-Hyped Free Burrito Promotion Is Happening Today
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News and Articles About Branding
The Two Words Steve Jobs Hated Most
Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Good Content Marketing Starts With Knowing Your Customers
Small businesses should get to know their clientele when crafting their strategy.
Using the Right Lingo to Talk to Designers About Your Brand
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Why You Don't Need the Biggest Budget to Win
Be more compelling and soon you'll break through all the noise.
Ready to Hang Out a Shingle in the Brave New World of Online Retail?
New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
The 6 Types of Online Buyers
Find out what types of buyers are shopping online so you can learn to attract new business.
3 Ways to Use Your Twitter Data to Beat the Competition
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Build Your Brand by Cultivating Controversy
How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
Dan S. Kennedy
Iconic Images: Tell Us Your Favorite Company Logos
The search for the Leading Logos of 2014 is on. Send us your favorites.
Tanya Benedicto Klich
Brand Like Your Company Really Matters
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Creating Brand Love Through Your Email Newsletter
Provide value to your business contacts and develop a loyal following with these eight steps.
How to Create a Live Event That Spurs Social Buzz
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Gabrey Means and Cassie Hughes
7 Steps to Launching a Successful Twitter Chat
Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
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