Branding

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Business Unusual

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Neil Parmar
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Branding

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Kim Lachance Shandrow
The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'
Branding

The 'i' Goes Silent: Why Apple Didn't Name Its Smartwatch 'iWatch'

Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
Chris Kocek
5 Questions to Ask When Your Marketing Isn't Working
Online Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Eric Siu
How to Brand Your Side Gig While Working a Full-Time Job
Starting a Business

How to Brand Your Side Gig While Working a Full-Time Job

Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Dorie Clark
10 Lessons Every Entrepreneur Must Learn
Lessons

10 Lessons Every Entrepreneur Must Learn

Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
Jayson DeMers
Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group
Mobile Payments

Isis Mobile Wallet Changes Name to Distinguish Itself From Terror Group

As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
Kate Taylor
Define Your Brand With Focus and Flexibility
brand positioning

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
Jim Joseph
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Branding

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
Chris Wirthwein
The 4 E's of Exceptional Entrepreneurship
Skills

The 4 E's of Exceptional Entrepreneurship

The hardest part about being an entrepreneur isn't coming up with the next genius idea, it's getting it out there.
Jeff Boss
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management
Branding

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Peter Gasca
Not a Born Writer? You Could Still Master This Branding Skill.
Branding

Not a Born Writer? You Could Still Master This Branding Skill.

How to deliver content and resources that your target audience will find valuable.
Tanya Benedicto Klich
Think Like a Company's Marketing Director
Marketing Strategies

Think Like a Company's Marketing Director

To expand your agency's sphere of influence, view things from the perspective of your client.
Gabrey Means and Cassie Hughes
3 Ways to Leverage Hashtags to Enhance Your Brand
Social Media Marketing

3 Ways to Leverage Hashtags to Enhance Your Brand

Try these techniques to shine among social media savants.
Jaclyn Mullen

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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