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Today's Most Read
Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy
Humor Them. A Well-Timed Laugh Speaks Volumes.
15 Reasons You Will Live a Long Life
Tony Robbins: Could Moving Be the Answer?
6 Things They Don't Tell You When You Leave the Big Corporate World for Your Own Business
News and Articles About Branding
The Underrated Marketing Machine Entrepreneurs Should Be Using
Think Facebook is your only option for spreading brand awareness? Think again.
What Does the Color of Your Logo Say About Your Business? (Infographic)
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks
In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
How This Startup's Focus on Personal Touch Helped It Thrive
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
The Two Words Steve Jobs Hated Most
Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Good Content Marketing Starts With Knowing Your Customers
Small businesses should get to know their clientele when crafting their strategy.
Using the Right Lingo to Talk to Designers About Your Brand
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Why You Don't Need the Biggest Budget to Win
Be more compelling and soon you'll break through all the noise.
Ready to Hang Out a Shingle in the Brave New World of Online Retail?
New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
The 6 Types of Online Buyers
Find out what types of buyers are shopping online so you can learn to attract new business.
3 Ways to Use Your Twitter Data to Beat the Competition
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Build Your Brand by Cultivating Controversy
How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
Dan S. Kennedy
Iconic Images: Tell Us Your Favorite Company Logos
The search for the Leading Logos of 2014 is on. Send us your favorites.
Tanya Benedicto Klich
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