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News and Articles About Branding
Starting a Business
3 Tips for Naming Your Business in the Modern, Mobile World
Before you spend hours agonizing over what to call your company, consider these three tips.
See The Hidden Meanings Inside 17 Tech Company Logos
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
One Way to Turn Customers Into Raving Fans: Be Controversial
It's more powerful to be polarizing than it is to be neutral.
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
5 Secrets to Creating an Impactful Brand
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
A Guide to 3 Brand Partnerships That Jumpstart Your Startup
Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Finding a Voice for Your Brand
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
5 Steps to Marketing That Resonates With Your Prospects
In today's oversold society, being yourself creates authentic marketing that resonates with people.
How to Design a Powerful Logo
Take these steps to craft a singular logo that reflects your company's vision.
Seek Out and Land Speaking Spots to Boost Your Business
Do your research, get your submissions in order, and prepare to do your best.
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)
To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Best Practices for Businesses Using Facebook
Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
The Shocking Truth: Customers Don't Want to Engage With Your Company
When it comes to brand loyalty, values are worth more than engagement.
Lessons From Top Brands on How to Rock on Instagram
With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Lisa Hoover McGreevy
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