Branding

News and Articles About Branding

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
What You Need to Know About Facebook's Business Page Facelift

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
How to Find Your Authentic Voice on Social Media

How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
It's Leap Year. What Are You Doing With Your Extra Day?

It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
Valentine's Niche: Say It With Beer and Beef Jerky?

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
10 Reasons Your Small Business Shouldn't Start a Blog

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
What You Need to Know About Brand Building vs. SEO

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
How Your Business Can Last Longer than a Twinkie

How Your Business Can Last Longer than a Twinkie

Kodak and Hostess may have landed in bankruptcy court, but you can avoid their fate. Here are four tips.
Three Affordable Ways to Get Celebrities to Promote Your Brand

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
How to Become Your Company's Storyteller

How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
What Every Entrepreneur Can Learn from Hair Club for Men

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
Five Simple Rules for Building a Blockbuster Brand

Five Simple Rules for Building a Blockbuster Brand

The entrepreneurs behind Fresh cosmetics share the roadmap they followed in creating a successful brand from scratch.
How One Company Transformed Its Boring Products

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Business Groups Object to Major Domain Name Expansion

Business Groups Object to Major Domain Name Expansion

Smaller companies could see higher costs, and few gains, when a flood of new online domains take effect.
How to Get Customers to Help Build Your Brand

How to Get Customers to Help Build Your Brand

Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
A Lesson in Social Media from Snoop Dogg

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Five Small Business Lessons from Netflix's Qwikster Split

Five Small Business Lessons from Netflix's Qwikster Split

Customers were downright irate when Netflix announced it would separate its DVD and streaming offerings. Here are some lessons to take away from that business bungle.
How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
Does Your Company's 'Social Personality' Need a Makeover?

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Five Reasons Why Websites Still Matter

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.

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