News and Articles About Branding
How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
In the business of love, nothing is sacred -- not even candy hearts and red roses.
Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
Kodak and Hostess may have landed in bankruptcy court, but you can avoid their fate. Here are four tips.
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
Three tips to build a business that has staying power and remains relevant through the years.
The entrepreneurs behind Fresh cosmetics share the roadmap they followed in creating a successful brand from scratch.
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Smaller companies could see higher costs, and few gains, when a flood of new online domains take effect.
Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Customers were downright irate when Netflix announced it would separate its DVD and streaming offerings. Here are some lessons to take away from that business bungle.
With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Online sales and lead generation dictate that you use all of your available resources, including a website.
With a little strategy, Twitter can boost your connections and website traffic.
'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.