Branding

News and Articles About Branding

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.

3 Tips for Branding Your Growing Business

Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.

Ed Koch and the Art of Personal Branding

A timeline of the life of Edward Koch, former mayor of New York, who passed away today in New York.

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.

Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.

Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.

How to Tell Your Company's Story

Three tips to help you put your core value into words and let potential customers know what makes your business stand out.

Why Bigger Isn't Better for Logo Design

Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.

Online Shopping Site Offers Ethical Alternatives to Big Brands

The online recommendation engine and shopping site FashioningChange.com directs shoppers to "stylish, eco-friendly and ethical" alternatives for men's and women's apparel and accessories.

Airports Aim to Make Travel More Enjoyable

From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.

5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.

What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

Why it's worth putting a little extra effort into your company's page.

What Retail Startups Can Learn From 'The Daily Show'

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.

Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.

5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.

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