News and Articles About Branding
When coming up with a name for your startup, don't consider it lightly. But do consider these business-name trends.
Putting a unique spin on your business can help you stand out from the crowd.
Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
Here's how to clear out the jargon and communicate clearly about your business.
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
But more importantly, you need a smart social media strategy to build your brand and business online.
Three retail business owners show how to project personality and add a special flair to your store.
Small beauty-product marketers are extending their reach by going mobile. Here, a look at the benefits and what you can learn from these four-wheeling entrepreneurs.
These three tips can help small businesses develop a strong brand identity and improve their SEO.
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
5 ways your business values set you apart -- and set you up for success.
The right name for your company is out there. Here's how to find it.
TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Forget coders and engineers, some companies are touting their designers' acumen as what really helps them stand out.
In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
To ramp up your young company's social-media presence, let your personality shine.
The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer base.
Dreaming of the day your business becomes a household name? Follow these examples.
A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
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