News and Articles About Branding
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
5 ways your business values set you apart -- and set you up for success.
The right name for your company is out there. Here's how to find it.
TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Forget coders and engineers, some companies are touting their designers' acumen as what really helps them stand out.
In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
To ramp up your young company's social-media presence, let your personality shine.
The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer base.
Dreaming of the day your business becomes a household name? Follow these examples.
A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
Online rumors got your brand down? Get ready to fight back.
We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
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