Branding

News and Articles About Branding

How to Be Unforgettable Online

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Why Your Company's Founding Principles Matter

Why Your Company's Founding Principles Matter

5 ways your business values set you apart -- and set you up for success.
How to Brainstorm a Great Business Name

How to Brainstorm a Great Business Name

The right name for your company is out there. Here's how to find it.
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
The 7 Deadly Sins of SEO

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.

What Do Etsy, GroupMe and Stamped Have In Common? An Eye on Design

Forget coders and engineers, some companies are touting their designers' acumen as what really helps them stand out.
Fresh Founders on Packaging a Product for Success

Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Green Power: A Low-Cost Boost to Your Brand and Bottom Line

Green Power: A Low-Cost Boost to Your Brand and Bottom Line

An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
With Social Media, Kick Off Your Conservative Pants

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Why You Should Manage Your Own Social Media

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Facebook Timeline and Business Pages, Perfect Together

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
New Franchises Team Up and Make Co-branding Work

New Franchises Team Up and Make Co-branding Work

Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer base.
Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
How a Cafe Chain Rebranded With a Pro Surfer

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Brand Storytelling Becomes a Booming Business

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
How an Austin Barbershop Built Its Brand

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
How to Repair a Damaged Reputation Online

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
Texas: The Big Mama of Brands

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
Skincare Startup's Lesson for Online Brands: Looks Matter

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Branding 101: Five Tips for Solopreneurs

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
What You Need to Know About Facebook's Business Page Facelift

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
How to Find Your Authentic Voice on Social Media

How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
It's Leap Year. What Are You Doing With Your Extra Day?

It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.

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