Branding

News and Articles About Branding

Most Essential Social Media Tools
Social Media

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
Scott Levy
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
Branding 2014

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
How Steve Jobs Blew Up the Rules of Branding
Branding 2014

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
17 Logos We Love
Branding 2014

17 Logos We Love

Brand identity in its purest form.
The 120 Most Trusted Brands
Branding 2014

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
The Underrated Marketing Machine Entrepreneurs Should Be Using
Marketing

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
Jeff Davis
What Does the Color of Your Logo Say About Your Business? (Infographic)
Logos

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Kate Taylor
Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks
Starbucks

Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Kate Taylor
How This Startup's Focus on Personal Touch Helped It Thrive
Branding

How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Rebekah Epstein
The Two Words Steve Jobs Hated Most
Apple

The Two Words Steve Jobs Hated Most

Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Good Content Marketing Starts With Knowing Your Customers
Content marketing

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
Jim Joseph
Using the Right Lingo to Talk to Designers About Your Brand
Designers

Using the Right Lingo to Talk to Designers About Your Brand

When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Rachel Avallone
Why You Don't Need the Biggest Budget to Win
Marketing

Why You Don't Need the Biggest Budget to Win

Be more compelling and soon you'll break through all the noise.
Bryan Elliott
Ready to Hang Out a Shingle in the Brave New World of Online Retail?

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Deepak Agarwal