Branding

News and Articles About Branding

How You Give Back Provides Purpose to Your Personal Brand
Marketing

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Jim Joseph
Building Your Brand's Warmth and Competence
Marketing

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Ray Hennessey
Do You Stand by Your Brand? It's Time for an Audit.
Marketing

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Les Kollegian
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out
Marketing

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
Brian Twomey
Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee
Franchises

Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
Kate Taylor
How the Timbuk2 Brand Went From Basement to Famous
Marketing

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Melanie Spring
How to Make It as a Freelance Entrepreneur
Growth Strategies

How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
Jon Salm
4 Ways to Tell If Your Personal Brand Is in Danger
Marketing

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Heather R. Huhman
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)
Marketing

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Kate Taylor
Experience Your Brand From Your Customers' Perspective
Marketing

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Jim Joseph
Is Your Marketing Message Getting Muddled?
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Debra Kaye
How Building a Community Helped Launch an International Brand
Marketing

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Melanie Spring
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World
Growth Strategies

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
Catherine Clifford
Smart Twitter Guidelines to Follow
Social Media

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Scott Levy
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