Branding

News and Articles About Branding

Facebook Timeline and Business Pages, Perfect Together

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
New Franchises Team Up and Make Co-branding Work

New Franchises Team Up and Make Co-branding Work

Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer base.
Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
How a Cafe Chain Rebranded With a Pro Surfer

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Brand Storytelling Becomes a Booming Business

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
How an Austin Barbershop Built Its Brand

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
How to Repair a Damaged Reputation Online

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
Texas: The Big Mama of Brands

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
Skincare Startup's Lesson for Online Brands: Looks Matter

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Branding 101: Five Tips for Solopreneurs

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
What You Need to Know About Facebook's Business Page Facelift

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
How to Find Your Authentic Voice on Social Media

How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
It's Leap Year. What Are You Doing With Your Extra Day?

It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
Valentine's Niche: Say It With Beer and Beef Jerky?

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
10 Reasons Your Small Business Shouldn't Start a Blog

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
What You Need to Know About Brand Building vs. SEO

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
How Your Business Can Last Longer than a Twinkie

How Your Business Can Last Longer than a Twinkie

Kodak and Hostess may have landed in bankruptcy court, but you can avoid their fate. Here are four tips.
Three Affordable Ways to Get Celebrities to Promote Your Brand

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
How to Become Your Company's Storyteller

How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
What Every Entrepreneur Can Learn from Hair Club for Men

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
Five Simple Rules for Building a Blockbuster Brand

Five Simple Rules for Building a Blockbuster Brand

The entrepreneurs behind Fresh cosmetics share the roadmap they followed in creating a successful brand from scratch.
How One Company Transformed Its Boring Products

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.

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