Branding

News and Articles About Branding

The 5 Secret Ingredients Needed to Build a Great PR Team
Public Relations

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Craig Cincotta
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Marketing Edge

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
Jason Fell
13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring
Personal Branding

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Joan Stewart
3 Tips for Naming Your Business in the Modern, Mobile World
Starting a Business

3 Tips for Naming Your Business in the Modern, Mobile World

Before you spend hours agonizing over what to call your company, consider these three tips.
Peter Gasca
See The Hidden Meanings Inside 17 Tech Company Logos
Logos

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
One Way to Turn Customers Into Raving Fans: Be Controversial
Branding

One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
Jason Fell
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
Trademarks

Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?

The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Arjun Kharpal
5 Secrets to Creating an Impactful Brand
Rebranding

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Melanie Spring
Branding

A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Megha Desai
Finding a Voice for Your Brand
Branding

Finding a Voice for Your Brand

It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
Jason Saltzman
5 Steps to Marketing That Resonates With Your Prospects
Marketing

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Matt Hanses
Design

How to Design a Powerful Logo

Take these steps to craft a singular logo that reflects your company's vision.
Nina Zipkin
Public Speaking

Seek Out and Land Speaking Spots to Boost Your Business

Do your research, get your submissions in order, and prepare to do your best.
Zach Cutler
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)
Smartphones

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Catherine Clifford

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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