Branding

News and Articles About Branding

Becoming the 'Benchmark' Brand Everyone Covets
Marketing

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Jim Joseph
7 Deadly Sins Businesses Make With Their Reputation
Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Andy Beal
Why Customers Become More Loyal After Flirting With Other Brands
Marketing

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Kevin Allen
New York Fashion Week Is a Big Deal for Emerging Designers, Too
Growth Strategies

New York Fashion Week Is a Big Deal for Emerging Designers, Too

As established brands strutted their stuff at the biannual event, young and emerging brands also had a chance to shine.
Tanya Benedicto Klich
How This Company Is Looking to Rebrand a Whole City
Marketing

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Melanie Spring
Your Customers Aren't Looking for a Fling (Infographic)
Marketing

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
Catherine Clifford
How to Get Customers to Trust Your Ecommerce Business (Infographic)
Marketing

How to Get Customers to Trust Your Ecommerce Business (Infographic)

Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
Brian Patrick Eha
The Pitfalls of Personal Branding
Marketing

The Pitfalls of Personal Branding

Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
Steve Tobak
Brand Visibility: Techniques and Tactics
Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
Scott Levy
CVS' Lesson: Let Your Brand Be Your Guide
Marketing

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
Jim Joseph
A One-Stop Cooking and E-Commerce Site Heats Up
Starting a Business

A One-Stop Cooking and E-Commerce Site Heats Up

Food52 is both a curated cooking site and an online shop for kitchen and home goods.
Gwen Moran
The Difference Between a Business and a Brand
Marketing

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?
Chris Kocek
Marketing Was the Real Winner at the Super Bowl
Marketing

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
Jim Joseph
3 Ways Introverts Can Boost Their Personal Brand
Marketing

3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.
Heather R. Huhman