News and Articles About Branding
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
Co-branding among franchises appeared to have lost its luster in recent years. But new concepts are emerging to prove that strategic combinations of businesses can cut costs and broaden the customer base.
Dreaming of the day your business becomes a household name? Follow these examples.
A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
Online rumors got your brand down? Get ready to fight back.
We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
In the business of love, nothing is sacred -- not even candy hearts and red roses.
Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
Kodak and Hostess may have landed in bankruptcy court, but you can avoid their fate. Here are four tips.
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
Three tips to build a business that has staying power and remains relevant through the years.
The entrepreneurs behind Fresh cosmetics share the roadmap they followed in creating a successful brand from scratch.
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.