Staying very focused on what the company does best -- and what makes it different -- allows an organization to refine a product and excel.
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
The new name and branding will be rolled out in the next coming weeks, beginning with France.
Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Our latest conference in the New York area highlights the challenges of modern branding.
Capturing market share from established brands is not as difficult as you might think.
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
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