Apply for Entrepreneur360™
This ad will close in
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Today's Most Read
How Caffeine Can Hurt Your Potential for Success
How One Boutique Uses Technology to Help More Brides to Say Yes to the Dress
Google Launches Program to Help Small Businesses Become More Visible
When Are You Actually Ready to Launch a Startup?
These High-Tech High Heels Change Color With the Click of an App
News and Articles About Branding
The 4 Elements of a Legacy Brand
Anybody can follow the rules and be mediocre, but those who lead write their own rule books and strive to become better.
How Chicken Soup For the Soul Started Selling Actual Soup
The feel-good book publisher's move into food products provides a lesson in how to stay true to your brand even as you expand.
Building a Website
Improve Your SEO by Improving Your Links
Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Most Essential Social Media Tools
Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
How Steve Jobs Blew Up the Rules of Branding
By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Jonathan Salem Baskin
17 Logos We Love
Brand identity in its purest form.
The 120 Most Trusted Brands
We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
The Underrated Marketing Machine Entrepreneurs Should Be Using
Think Facebook is your only option for spreading brand awareness? Think again.
What Does the Color of Your Logo Say About Your Business? (Infographic)
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks
In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
How This Startup's Focus on Personal Touch Helped It Thrive
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
The Two Words Steve Jobs Hated Most
Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Growth & Strategy
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.