Every business has a story. Companies just need to figure out how to tell it in a compelling way.
If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Starting a Business
Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
When employees believe in the brand, the company prospers.
The hardest part about being an entrepreneur isn't coming up with the next genius idea, it's getting it out there.
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
How to deliver content and resources that your target audience will find valuable.
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© 2015 Entrepreneur Media, Inc.