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Today's Most Read
5 Ways Open Government Data Can Inspire Startup Innovation
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News and Articles About Branding
Becoming the 'Benchmark' Brand Everyone Covets
You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
7 Deadly Sins Businesses Make With Their Reputation
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Why Customers Become More Loyal After Flirting With Other Brands
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
New York Fashion Week Is a Big Deal for Emerging Designers, Too
As established brands strutted their stuff at the biannual event, young and emerging brands also had a chance to shine.
Tanya Benedicto Klich
How This Company Is Looking to Rebrand a Whole City
Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Your Customers Aren't Looking for a Fling (Infographic)
Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
How to Get Customers to Trust Your Ecommerce Business (Infographic)
Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
Brian Patrick Eha
The Pitfalls of Personal Branding
Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
Brand Visibility: Techniques and Tactics
Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
CVS' Lesson: Let Your Brand Be Your Guide
The pharmacy's decision to pull tobacco products offers an example to follow.
Starting a Business
A One-Stop Cooking and E-Commerce Site Heats Up
Food52 is both a curated cooking site and an online shop for kitchen and home goods.
The Difference Between a Business and a Brand
How do you define what a brand is, and what does it take to get there?
Marketing Was the Real Winner at the Super Bowl
Small businesses should follow the proven techniques of the big brands.
3 Ways Introverts Can Boost Their Personal Brand
Here's how you can gain more exposure for yourself without giving up too much of your personal space.
Heather R. Huhman
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