BY Jim JosephMeeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
BY Jim JosephYou don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
BY Kevin AllenA look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.