Social Media Marketing
These days, image is everything, and the proper use of Facebook and Twitter is more important than ever for entrepreneurs.
Surveys find that top job candidates overwhelmingly prefer working on diverse teams.
Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
You can't manage what you don't measure. Have goals, but also implement ways to track your progress.
Aw, how sweet. There's even a viral hashtag to fuel the heartfelt marketing fire.
People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Great ideas without equally great promotion are as good as nonexistent.
Brand your success point, not your success journey. But, first, know the difference.
Do you know the differences and what these different players can do for your brand?
The most important asset your business can have is customers who've connected with your narrative.
It takes a lot more than luck to become the next marketing unicorn.
The way that musicians have had to adapt provides a valuable look into new and creative ways to reach consumers.
Get ready for the re-connection of audiences and brands over the next five years.
People won't be lying when they say 'I read it for the articles,' if they read it at all.
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