News and Articles About Branding
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brands value to customers and communicate that story consistently.
If you dont come clean, you might not come away with investors' money, the celebrity branding expert says.
You are sitting on a gold mine. Here is how to capitalize on it.
Whether its detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
With a few carefully chosen words, brands can avoid this common error.
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Vietnamese sandwich concept Banh Shop promises to change its logo after Vietnamese-Americans called out Taco Bell's parent company for the red star design.
The entrepreneurs behind footwear startup Jack Erwin had no experience in shoes. Now, they're steering a million-dollar shoe brand.
Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
Cinemagraphs still photos with a moving element can be captivating. But are they just a passing gimmick?
Rebranding is risky business. Before you take the leap, seriously think over these major dos and don'ts, backed by real examples of rebranding successes and nightmares.
Apple broke with tradition in the naming of its two latest products, Apple Watch and Apple Pay.
If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Often entrepreneurs begin their startup dreams working on a side project while also juggling a full-time job. Here are a few pointers about how can entrepreneurs talk about their new role without jeopardizing their current job.
Building a long-term, healthy and sustainable business isn't the result of magic, but understanding the importance of adapting and growing.
As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
When employees believe in the brand, the company prospers.
The hardest part about being an entrepreneur isnt coming up with the next genius idea, it's getting it out there.
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
How to deliver content and resources that your target audience will find valuable.
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