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News and Articles About Branding
Your Value Soars When You Separate From the Herd
My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
Is There a Difference Between a Product and a Brand?
You probably guessed it, the answer is yes, and it all has to do with emotions.
Naming a Business
The Name Game: Christening Your Business for Success
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
4 Tactics To Create Brand Loyalty Through Relationship Marketing
Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Kim Lachance Shandrow
Brands as Publishers: Success Follows Successful Content Marketing
How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
What Listening Says About Your Brand
In this environment of incessant interaction, brands might benefit by talking less and listening more.
The 4 Essentials to Building Your Brand on Social Media
Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Give Your Brand a Boost With Lifestyle Content
It's your ticket to reaching an audience that doesn't even know they need you.
4 Keys to Raising Your Content Marketing Game
The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Social Media Marketing
4 Do's and 4 Don'ts for Businesses Using Social Media
If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
5 Examples of Stellar Logo Design and Packaging
These organizations have used design to create truly robust brands.
The Greatness Guide to Building Your Brand and Empire
Here are the key ingredients to building a brand that has real staying power and can make a difference.
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