Branding

Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
How Subway Can Recover From the Jared Controversy (VIDEO)
Brand Reputation

How Subway Can Recover From the Jared Controversy (VIDEO)

The fast-food chain announced that the two parties decided to suspend their relationship.
Michelle Castillo
Is Your Personal Brand Losing You Business?
Personal Branding

Is Your Personal Brand Losing You Business?

Have you built your personal website yet? If no, why not?
Patrick Ambron
The Real Winner of the Women's World Cup: Nike
Branding

The Real Winner of the Women's World Cup: Nike

According to a social media firm, the Swoosh took the day.
Daniel Roberts
Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out
Celebrities

Lessons From 4 Unique Female Celebrities to Make Your Brand Stand Out

Lady Gaga, Madonna, Rihanna and Katy Perry have legions of dedicated fans. Why not follow their examples?
Deborah Mitchell
How to Separate Yourself From the Competition
Competitive Advantages

How to Separate Yourself From the Competition

In a competitive marketplace where it seems everything's been done, it can sometimes be hard to articulate your specific value.
Dorie Clark
Recruiting Employees -- and Their Friends -- to Market Your Brand
Branding

Recruiting Employees -- and Their Friends -- to Market Your Brand

4 ways to get your staff actively involved in promoting your business
Lisa Vallee-Smith
6 Ways a Sub-Optimized B2B Brand Costs You Money
Branding

6 Ways a Sub-Optimized B2B Brand Costs You Money

Are you bleeding money by promoting a sub-optimized brand? Here's what to look for.
Chris Wirthwein
What the Color of Your Logo Says About Your Company (Infographic)
Infographics

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.
Catherine Clifford
Conferences Are Good for Networking but Great for Marketing
Marketing

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
Derek Newton
7 Quick Tips for Redesigning Your Company Logo (Infographic)
Infographics

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.
Kim Lachance Shandrow
To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits
Branding

To Stand Out From the Competition, You Need to Offer Distinct Emotional Benefits

Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.
Jim Joseph
Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts
Crowdfunding

Girl Scouts Raise $250,000 After Rejecting Donor Who Didn't Want Funds to Go to Transgender Scouts

The Western Washington state chapter of the youth organization has piggy-backed on growing awareness and acceptance of what it means to be transgender.
Catherine Clifford
Have a Burning Business Question? Ask the Expert: Jim Joseph.
Ask the Expert

Have a Burning Business Question? Ask the Expert: Jim Joseph.

Our expert Jim Joseph is looking to take your questions on everything marketing including branding, positioning, social media and the digital world.
Andrea Huspeni

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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