Branding

3 Steps to Omnipresence
Data-Driven Marketing

3 Steps to Omnipresence

Be so omnipresent unforeseen setbacks will not set you back.
Grant Cardone
5 Ways to Reach Millions of People
Business Optimization

5 Ways to Reach Millions of People

The Internet and social media make it theoretical possible to have a vast audience, but only if you have a story to tell.
Daniel Ally
How This Company Is Making Millions in an Ultra Crowded Market
Small Business - Big Impact

How This Company Is Making Millions in an Ultra Crowded Market

The founder of supplements company Onnit explains what he does to differentiate himself from the competition.
Catherine Clifford
You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies
Data-Driven Marketing

You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies

Starting a new business with limited resources? Effective marketing is still well within your reach.
Anna Johansson
How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)
Data-Driven Marketing

How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

Aubrey Marcus, founder and CEO of cognitive supplements company Onnit, has an enviable roster of celebrity endorsements.
Catherine Clifford
Mike Tyson and His Face Tattoo Will Represent New Bitcoin Digital Wallet Product
Bitcoin

Mike Tyson and His Face Tattoo Will Represent New Bitcoin Digital Wallet Product

'Mike Tyson's Digital Wallet' is a mainstream service that lets consumers buy and sell bitcoin at any bitcoin ATM.
7 Ways to Build a Million-Dollar Brand
Data-Driven Marketing

7 Ways to Build a Million-Dollar Brand

The secret to your brand will be to show your audience who you are, not just tell them.
Daniel Ally
Failure Is Not An Option, Or Is It? The One True Way To Achieve Success
Failure

Failure Is Not An Option, Or Is It? The One True Way To Achieve Success

When starting your business, you can't even consider failure to be an option. But with 95 percent of businesses failing in their first five years, what are you going to do to make it work?
Leonard Kim
The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office
Daniel Lubetzky

The Important Reason This Founder Keeps a Jar of Teriyaki Pepper Spread in His Office

Daniel Lubetzky, the creator of KIND bars, learned a tough lesson about product expansion that he vows never to repeat.
Catherine Clifford
6 Ways to Stand Out in a World That Won't Shut Up
Data-Driven Marketing

6 Ways to Stand Out in a World That Won't Shut Up

There are super creative tactics some entrepreneurs use to get their brands and companies ahead.
Andrew Medal
Essie Nail Polish Founder: 'Your Brand Is the Most Important Thing'
Small Business - Big Impact

Essie Nail Polish Founder: 'Your Brand Is the Most Important Thing'

Essie Weingarten says you have to evolve and grow with your brand.
Nina Zipkin
Bud Light Introduces New Label, But How Effective Can It Actually Be?
Data-Driven Marketing

Bud Light Introduces New Label, But How Effective Can It Actually Be?

Anheuser-Busch tries to pull in millennials and reassert its historic legacy with bold, nearly all blue design that prominently features the company's historic crest.
Catherine Clifford
Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success
Success Strategies

Successful Fitness Entrepreneur Shares Her 5 Secrets for Achieving Massive Success

Chalene Johnson has sold more than 10 million fitness DVDs, holds a Guinness Book of World Records and her business got acquired by a major brand. Here she shares her secrets.
Kelsey Humphreys
5 Steps to Becoming the 'Face' of Your Company
Data-Driven Marketing

5 Steps to Becoming the 'Face' of Your Company

Just the presence of a human face on your web site can increase conversion rates. So put yours out there.
Jayson DeMers

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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