Branding

News and Articles About Branding

How to Get Customers Raving About Your Brand
Branding

How to Get Customers Raving About Your Brand

The most successful brands have good products and great personality.
Sean Kim
The 5 Worst Twitter Marketing Fails of 2014
Business Circle

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Customer Experience

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
John Brubaker
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Apple

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Kim Lachance Shandrow
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
Celebrities

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Kim Lachance Shandrow
What Great Brands Know: Commit and Stay Committed
Ready to Launch

What Great Brands Know: Commit and Stay Committed

Be as clear about what you will do as what you won't.
Carly Okyle
Paying to Play Puts More Skin in the Game
Branding

Paying to Play Puts More Skin in the Game

Whether you're giving out advice or launching a new product, if they're not paying, they're not paying attention.
John Brubaker
Why a Personal Brand Is a Matter of Personal Preference
Personal Branding

Why a Personal Brand Is a Matter of Personal Preference

Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
Carly Okyle
The 11 Must-Use Social Media Strategies to Expand Your Brand
Business Circle

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Nina Zipkin
Do Brands Need to 'Speak American'?
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Jason Falls
Maximize the Impact of Your Business Greeting Cards With These 4 Tips
Business Circle

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Peter Gasca
Finally, You Can Add a Background Image to Your LinkedIn Profile
Linkedin

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Kim Lachance Shandrow
Erase the Line Between Cause and Marketing
Charity

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Derek Newton
3 Tips for Building Your Brand by Giving Away Images
Marketing

3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Ann Smarty