Branding
Forget What Your Customers Need; Branding Is About What They Want
BY Jim Joseph
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why. 3 Content Marketing Lessons From Big Brands
BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences. 4 Ways to Spring Clean Your Brand
BY Karen Leland
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season. The Secret to a Strong Branding Message? Focus.
BY Adam Kleinberg
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable. 3 Ways to Spark Celebrity Buzz Around Your Product
BY Gina Roberts-Grey
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen. How a Small Distillery is Rethinking Manufacturing
BY Jennifer Wang
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process. Why Startups Should Take a Big-Brand Approach to Marketing
BY Jim Joseph
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start. World-Champion Skier Jeremy Bloom's Unconventional Path to Entrepreneurship
BY John Patrick Pullen
He missed his shot at Olympic gold, his football career was sidelined by injuries. He has dabbled in modeling and TV presenting. Now, the golden boy may have finally found his footing, in what once would have seemed an unlikely arena: entrepreneurship. Branding's Cardinal Sins: 3 Common Mistakes to Avoid
BY Alanna Francis
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins. Creating a Blueprint for Your Brand Strategy
BY Entrepreneur Staff
The basics of what a branding strategy is and how to create one for your startup. Pinterest Launches Web Analytics to Help You Pin Down Traffic
BY Brian Patrick Eha
With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.Play Video Where to Spend Your Marketing Dollars (Video)
BY Colleen DeBaise
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing. Building Your Brand on Twitter
BY Ted Prodromou
Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter. Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
BY Kevin Allen
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms. How to Fix 3 Common Online Marketing Mistakes
BY Ann Handley
Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them. 10 Questions to Ask When Creating Your Company's Pinterest Page
BY Kim Lachance Shandrow
What you need to know to get your business started on the popular photo-sharing site. Go-Anywhere Cameras Snap up a Devoted Following
BY Margaret Littman
Popular GoPro cameras offer a 'you're there' perspective on life. How to Hire the Right People and Other Tips This Week
BY Brian Patrick Eha
Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week. The Oscars: How to Get Your Swag Inside the Celebrity Bag
BY Gina Roberts-Grey
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand. Branding Lessons from the Oscars
BY Karen Leland
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding. How to Design Your Business Logo
BY Entrepreneur Staff
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.Play Video 3 Tips for Branding Your Growing Business (Video)
BY Colleen DeBaise
Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems. How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
BY Matt Villano
Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight. Social Engagement Boosts Quirky Clothing Line
BY Jennifer Wang
Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.Connect with Entrepreneur
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