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Today's Most Read
Elon Musk's Ex-Wife on What She Learned Living With an Extreme Entrepreneurial Success
How Microsoft's HoloLens Could Boost the Race to Colonize Mars
What Your Handwriting May Reveal About Your Confidence, Creativity and Health (Infographic)
5 Essential Steps to Prepare for an IPO
5 Sacrifices Every Entrepreneur Must Make
News and Articles About Branding
Being Human Is How Your Branding Strategy Will Succeed
Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Let's Get Social: Craft a Strategy to Create Powerful Brand Advocates
Build trust with your target audience, and soon you'll have an army spreading your message.
4 Ways to Engage Your Audience Like a Comedian
Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
What's Your Company's 'Voice'? Here's How to Figure It Out.
In marketing, your tone of voice can help you stand out from the crowd.
5 Steps to Brand Your Startup for Success
Knowing what separates those businesses that bottom out from those that bubble up is what can make all the difference.
How to Rock Social Media Like Gary Vaynerchuk
We break down how this serial entrepreneur builds his personal brand as a social media star.
Tanya Benedicto Klich
SXSW Thought Leaders on Failing Better & Finding Your Way
Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
Laura Entis, Jacob Hall and Linda Lacina
Ask the Expert
Have a Burning Business Question? Ask the Expert: Tim Riesterer.
Our expert this month is looking to take your questions on business messaging, marketing communications and branding.
Your New Brand Should Be an Extension of Yourself
As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
How Levi's Became a Brand With Staying Power
With 162 years under its belt, the denim company knows a thing or two about great branding.
Denise Lee Yohn
Why Denny's Sounds Like a Chill Teenager on Social Media
Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.
The Golden Age: How the PR Industry Is Coming Into its Own
Technology is helping to bring public relations out of the shadowy realm between marketing and advertising.
3 Tips to Align Your Startup's 'Core Value' With Customers'
Consistency in your message will win you audience loyalty.
Shark Tank's Daymond John: 3 Ways to Build a Loyal Social Media Following
The fashion entrepreneur has learned a lot about how brands can build their social media presence.
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