BY Jim JosephWhile the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
BY Karen LelandIf you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
BY Jason FellWhy it's worth putting a little extra effort into your company's page.
BY Jane PorterYou may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
BY Shira LazarDigital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.