News and Articles About Branding
Just because one color works for some companies doesn't mean it will work for yours.
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
Before you spend hours agonizing over what to call your company, consider these three tips.
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
It's more powerful to be polarizing than it is to be neutral.
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
It isn't just about coming up with a killer brand. Success comes from giving that brand its own attitude.
In today's oversold society, being yourself creates authentic marketing that resonates with people.
Take these steps to craft a singular logo that reflects your company's vision.
Do your research, get your submissions in order, and prepare to do your best.
To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
When it comes to brand loyalty, values are worth more than engagement.
With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
With competition fierce, companies need to develop brands that instill these two things in its strategy.
Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
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