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News and Articles About Branding

How to Create a Live Event That Spurs Social Buzz

How to Create a Live Event That Spurs Social Buzz

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Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
March 17, 2014 in Marketing
7 Steps to Launching a Successful Twitter Chat

7 Steps to Launching a Successful Twitter Chat

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Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
March 13, 2014 in Social Media
How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers

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Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
March 13, 2014 in Marketing
How a Tax Return Helped This Entrepreneur Land a Successful Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

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After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
March 13, 2014 in Marketing
EU Wants U.S. to Stop Using European Cheese Names

EU Wants U.S. to Stop Using European Cheese Names

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A not-so-'grate' proposal from the European Union to ban U.S. cheese makers from using names like Parmesan and Feta is stinking up trade negotiations.
March 12, 2014 in Business News
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

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One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
March 12, 2014 in Marketing
How to Take Consumers From 'What's That?' to 'I'll Try It'

How to Take Consumers From 'What's That?' to 'I'll Try It'

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New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
March 12, 2014 in Marketing
Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

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Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
March 12, 2014 in Marketing
Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

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Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
March 11, 2014 in Marketing
Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands

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Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
March 11, 2014 in Marketing
The 7 Secrets to Shareable Content

The 7 Secrets to Shareable Content

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There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
March 11, 2014 in Marketing
The 5 Key Factors of Website Success

The 5 Key Factors of Website Success

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You must have these five commonly accepted factors in place if you want your online business to succeed.
March 11, 2014 in Technology
Want Loyal Customers? Talk to Your Hair Stylist.

Want Loyal Customers? Talk to Your Hair Stylist.

BY
Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
March 11, 2014 in Grow Your Business
Think You Can Skimp on a Logo? Think Again.

Think You Can Skimp on a Logo? Think Again.

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Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
March 10, 2014 in Marketing
Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

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A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
March 10, 2014 in Social Media
Social Media is Great, But Don't Forget Old School Marketing

Social Media is Great, But Don't Forget Old School Marketing

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Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
March 7, 2014 in Marketing
Building a Brand of Love Amidst a Harsh Reality

Building a Brand of Love Amidst a Harsh Reality

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A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
March 6, 2014 in Marketing
7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making

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Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
March 5, 2014 in Marketing
What Disney and Playboy Can Teach You About Branding

What Disney and Playboy Can Teach You About Branding

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Here's what you can learn from brands that are still going strong more than 50 years after their founding.
March 4, 2014 in Marketing
11 Advanced Pinterest Tips and Tricks

11 Advanced Pinterest Tips and Tricks

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If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
March 4, 2014 in Social Media
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

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Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
March 3, 2014 in Marketing
'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs

'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs

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The Best-Actor Oscar winner has three important lessons that can apply to business.
March 3, 2014 in The 'Treps
10 Advanced Facebook Tips and Tricks

10 Advanced Facebook Tips and Tricks

BY
If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
February 27, 2014 in Social Media
Are Business Cards Still Relevant?

Are Business Cards Still Relevant?

BY
In the world of digital presence and contact apps, are these pieces of paper relics of the past?
February 27, 2014 in Marketing
How 'Raising the Roof' Heightened This Restaurant's Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

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The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
February 27, 2014 in Marketing
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