Branding

New Star Wars Film Is a Marketing Force Brands Should Study
Data-Driven Marketing

New Star Wars Film Is a Marketing Force Brands Should Study

'The Force Awakens' is predicted to break box-office records, thanks in part to numerous brand partnerships.
Stephen J. Bronner
To Build an International Brand, Says Will.i.am, Focus on What's Universal
Branding

To Build an International Brand, Says Will.i.am, Focus on What's Universal

'In Japan, it's arigato and in Brazil its obrigado -- I'm like, 'Dang!'' says the famed musician and entrepreneur.
Geoff Weiss
5 Ways to Make Your Employees Your Greatest Brand Advocates
Data-Driven Marketing

5 Ways to Make Your Employees Your Greatest Brand Advocates

An employee-advocacy program can be a powerful thing.
Heather R. Huhman
Founder of Essie Nail Polish Says Drive, Commitment and Passion Are the Secrets to Building a Successful Company
Advice

Founder of Essie Nail Polish Says Drive, Commitment and Passion Are the Secrets to Building a Successful Company

Essie Weingarten says you have to live and breathe your brand and company mission.
Nina Zipkin
6 Tips for How to Build Your Startup's Brand From Scratch
Ready To Launch

6 Tips for How to Build Your Startup's Brand From Scratch

How does your brand talk? Dress? Make its choices of movies and food? No, these are not crazy questions.
Jayson DeMers
Instagram Is Crushing Twitter and Facebook on Brand Engagement
Instagram

Instagram Is Crushing Twitter and Facebook on Brand Engagement

A new report examines user interaction across the most popular social media channels.
Catherine Clifford
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
Data-Driven Marketing

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Andrew Yang
5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers
Online Reviews

5 Ways to Embrace Online Reviews -- Good or Bad -- and Win New Customers

There's no getting around cyber-savvy critics. Here's how to use them to your advantage.
Jeremy Gin
4 Disruptors That Made Superior Branding Their Competitive Edge
Data-Driven Marketing

4 Disruptors That Made Superior Branding Their Competitive Edge

When many companies offer similar products at similar prices the customer's feel for the brand is the crucial distinction.
Larry Alton
What Small Businesses Can Learn From Shake Shack About Branding
Branding

What Small Businesses Can Learn From Shake Shack About Branding

The popular burger chain has been 'very clear' about what it stands for, says branding expert Denise Lee Yohn.
Geoff Weiss
7 Guiding Principles for Branding Your Company With Content
Data-Driven Marketing

7 Guiding Principles for Branding Your Company With Content

Content done well can transcend the normal trappings of branding to develop something more like an authentic company personality.
John Rampton
Being All Things to All People Is a Marketing Dead End
Data-Driven Marketing

Being All Things to All People Is a Marketing Dead End

There are universal problems but customers are skeptical when you promise a universal solution.
Dixie Gillaspie
Growing a Powerful Brand With Heart
Starting a Business

Growing a Powerful Brand With Heart

The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.
Lewis Howes
Do You Have What It Takes to Be an Entrepreneur?
Control What You Can

Do You Have What It Takes to Be an Entrepreneur?

Jordan Zimmerman, founder of Zimmerman Advertising, explains what aspiring entrepreneurs need to do before they make the jump.
Tracy Byrnes

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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