Branding

Set Your Prices So It's a Win, Win, Win
Pricing

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Jim Joseph
Further Engage Customers By Creatively Distributing Your Brand
Branding

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Jim Joseph
Move Your Business Forward By Drawing a Perceptual Map
Grow Your Business

Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Jim Joseph
6 Secrets Nobody Tells You About Personal Branding
Personal Branding

6 Secrets Nobody Tells You About Personal Branding

While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
Anna Johansson
Branding Your Business for the Next Generation
Marketing Strategies

Branding Your Business for the Next Generation

There's a new generation of people out there. Your company needs to learn how to communicate with them.
Jana Barrett
Your Business's Competitors Extend Well Past Those With Similar Products
Competition

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Jim Joseph
3 Ways to Increase Your Brand Following
Social Media

3 Ways to Increase Your Brand Following

Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.
What Matters More, the Quality or Size of Your Social Media Audience?
Social Media

What Matters More, the Quality or Size of Your Social Media Audience?

Should brands seek to bring on as many followers on as many platforms as possible?
Deborah Mitchell
Lessons on Overcoming Obstacles From a Pair of Immigrant Entrepreneurs
Immigrants

Lessons on Overcoming Obstacles From a Pair of Immigrant Entrepreneurs

The success of new Americans confirms our faith in what can be achieved with a clear vision and hard work.
Daphne Mallory
5 Considerations When Seeking a Celebrity to Endorse Your Brand
Celebrities

5 Considerations When Seeking a Celebrity to Endorse Your Brand

Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
Robert Tuchman
A Proud Patriot's Lessons for Operating in Your Sweet Spot
Branding

A Proud Patriot's Lessons for Operating in Your Sweet Spot

Build up your legacy with this advice from the musician behind "God Bless the USA."
John Brubaker
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Branding

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Jim Joseph
Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants
Health

Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants

Matthew Corrin believes opening Freshii locations in McDonald's would be win-win for everyone involved -- and he says that franchisees agree with him.
Kate Taylor
Effective Marketers Sell to Customers on Both the Product and the Brand
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Jim Joseph

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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