News and Articles About Branding

Connect These 6 People on Your Team With Your PR Firm
Public Relations

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
Brittany Walters-Bearden
How Reality Star Bethenny Frankel Achieved Brand Success
Celebrities

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
Adam Callinan
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
Microsoft

Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'

The new name and branding will be rolled out in the next coming weeks, beginning with France.
Benjamin Kabin
How Brands Can Have an Insanely Successful Holiday Season
Holiday Shopping

How Brands Can Have an Insanely Successful Holiday Season

Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Maxine Bédat and Soraya Darabi
Position Your Brand So It Reflects Who You Are
Branding

Position Your Brand So It Reflects Who You Are

There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
Jim Joseph
How These Brands Captured Millennials' Hearts in Just 9 Months
Branding

How These Brands Captured Millennials' Hearts in Just 9 Months

Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Kate Taylor
Branding

Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.
Ray Hennessey
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Business Circle

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
Peter Gasca
Public Speaking Tips to Maximize Your Reach and Revenue
Public Speaking

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Mel Carson
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5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Jeff Boss
Businesses Die in Obscurity. Do All You Can to Gain Attention.
Marketing

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Grant Cardone
7 Steps to a New Image for Your Small Business Without Spending Much
Business Circle

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
How to Promote Yourself and Become the Brand Others Talk About
Personal Branding

How to Promote Yourself and Become the Brand Others Talk About

Author Dan Schawbel on why personal branding is the best place to invest.
Lewis Howes
The Single Greatest Gift From Creating a Brand-Positioning Statement
Branding

The Single Greatest Gift From Creating a Brand-Positioning Statement

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
Jim Joseph