Branding
Ed Koch and the Art of Personal Branding
BY Brian Patrick Eha
A timeline of the life of Edward Koch, former mayor of New York, who passed away today in New York. Super-Bowl Commercials Through a Marketer's Eyes
BY Karen Leland
If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment. The Key to Successful Marketing: Your Unique Selling Proposition
BY Perry Marshall and Bryan Todd
How to create a simple, compelling value statement that your customers can't resist. How to Launch a Successful Brand Ambassador Initiative
BY Alanna Francis
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans. Can Lance Armstrong Rebuild His Brand?
BY Brian Patrick Eha
The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story. Wining and Dining to Grow Your Business and Brand
BY Eddie Osterland
How to create memorable events that entertain, impress and retain clients and customers. How to Tell Your Company's Story
BY Nadia Goodman
Three tips to help you put your core value into words and let potential customers know what makes your business stand out. Why Bigger Isn't Better for Logo Design
BY Matt Villano
Designing logos can be tricky. Designing logos for mobile apps can be downright confounding. Merry Christmas: Time to Snuggle Up with Facebook, Twitter
BY Jim Joseph
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand. Online Shopping Site Offers Ethical Alternatives to Big Brands
BY Jennifer Wang
The online recommendation engine and shopping site FashioningChange.com directs shoppers to "stylish, eco-friendly and ethical" alternatives for men's and women's apparel and accessories. Airports Aim to Make Travel More Enjoyable
BY Bruce Schoenfeld
From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience. How Creative Thinking Can Nab a Coveted Celeb Endorsement
BY Lambeth Hochwald
Targeted marketing and persistence make for a powerful combo on the endorsement front. 5 Ideas for Pinterest Boards That Can Help Build Your Brand
BY Karen Leland
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand. What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page
BY Jason Fell
Why it's worth putting a little extra effort into your company's page. What Retail Startups Can Learn From 'The Daily Show'
BY Michael Phillips Moskowitz
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny. Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience
BY Kathleen Davis
From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life. 5 Ways to Promote Your 'Made in America' Brand
BY Lambeth Hochwald
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A. Innovative Ideas in Product Packaging
BY Lara Kristin Herndon
As the market for your product evolves, the way it's packaged may need to change, too 10 Ways to Say 'Thank You'
BY Kara Ohngren
Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors. 5 Creative Packaging Ideas to Delight Your Customers
BY Jane Porter
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box. Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
BY Shira Lazar
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.Play Video Gary Vaynerchuk on Turning Customer Complaints into Opportunities (Video)
The serial entrepreneur explains why you should be thrilled when consumers bash your brand. 5 Tips for Publishing Your Own Book
BY Alina Dizik
Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready. Projecting a Professional Image on LinkedIn
BY Ted Prodromou
You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile. Before You're LinkedIn, Determine Your Goals
BY Ted Prodromou
Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.Connect with Entrepreneur
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