News and Articles About Branding
When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
With competition fierce, companies need to develop brands that instill these two things in its strategy.
Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
By finding a partner, a company can strategically compete with competitors and expand to new products and locations.
When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.
Make the ultimate connection between fans and your brand with these 3 storytelling tips.
Burger King is ditching its 40-year-old slogan in favor of the updated 'Be Your Way.'
An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
A comprehensive look at the role color plays in marketing and how it impacts customer engagement.
In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
Sharing economy travel companies like Airbnb and Time & Place are gaining recognition among business and luxury travelers.
The founder of whiskey company WhistlePig brings all new employees up to his farm in rural, middle-of-no-where Vermont for at least a month. It's costly both in time and money, but he says it's worth every penny.
To create effective content, brand promotion must take a back seat to the customer's interests.
What does that really mean, anyway? And do people really identify themselves like that?
Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Having hit a sweet spot with young audiences, the founder of Vice Media is convinced he can turn his brand into something 10 times bigger than CNN.
What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Your business will stand out with these tips for naming a new venture.
Even in the days of smartphones and LinkedIn, business cards are still an essential of most businesses. And some of the best ones are pure art.
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.