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News and Articles About Branding
Mastering Your Brand's Story
Effective storytelling can help you capture the hearts and minds of customers.
Small Business PR
You Don't Create Your Company's Brand -- You Discover It.
The six ingredients that make up your brand and how to use them to capture your company's essence.
NFL Players Inc.
Why Philanthropy Is Good Business
Community involvement energizes employees, builds customer relationships and enhances a brand as no advertising campaign ever could.
6 Core Principles of Star Brands
Behind every standout brand are smart, assertive choices and a successful business model.
Social Media Marketing
How Your Brand Can Host a Celebrity Takeover on Social Media
Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
The Hidden Power of the Business Card
Having something physical gives you a chance to put your "card(s)" on the table.
Artist Claims Apple Stole His Style
The suit demands Apple and the design firm Craig & Karl immediately cease using the images in question.
The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind
For business owners, the sharing economy is too big an opportunity to miss and too big a risk not to mitigate, according to a new report by PricewaterhouseCoopers.
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Client relationship management
4 Tips to Forge Winning Client Relationships for the Long-Term
Such partnerships are a process. They're the output of trust, rapport and a track record of producing stellar work together.
Gabrey Means and Cassie Hughes
Being Human Is How Your Branding Strategy Will Succeed
Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Let's Get Social: Craft a Strategy to Create Powerful Brand Advocates
Build trust with your target audience, and soon you'll have an army spreading your message.
4 Ways to Engage Your Audience Like a Comedian
Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
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