Branding

News and Articles About Branding

Your Value Soars When You Separate From the Herd
Competition

Your Value Soars When You Separate From the Herd

My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
John Brubaker
Is There a Difference Between a Product and a Brand?
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
The Name Game: Christening Your Business for Success
Naming a Business

The Name Game: Christening Your Business for Success

The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Cindy Yang
4 Tactics To Create Brand Loyalty Through Relationship Marketing
Branding

4 Tactics To Create Brand Loyalty Through Relationship Marketing

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Brian Horn
Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs
Branding

Abercrombie & Fitch to Ditch Sleazy Hot Clerk Policy and Trademark Sexy Abs

You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
Kim Lachance Shandrow
Brands as Publishers: Success Follows Successful Content Marketing
Branding

Brands as Publishers: Success Follows Successful Content Marketing

How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
Rohan Ayyar
What Listening Says About Your Brand
Brands

What Listening Says About Your Brand

In this environment of incessant interaction, brands might benefit by talking less and listening more.
David Hagenbuch
The 4 Essentials to Building Your Brand on Social Media
Social Media

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
Aaron Agius
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Trademark Registration

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Give Your Brand a Boost With Lifestyle Content
Branding

Give Your Brand a Boost With Lifestyle Content

It's your ticket to reaching an audience that doesn't even know they need you.
Te-Erika Patterson
4 Keys to Raising Your Content Marketing Game
Content Marketing

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Brett Relander
4 Do's and 4 Don'ts for Businesses Using Social Media
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Deborah Mitchell
5 Examples of Stellar Logo Design and Packaging
Branding

5 Examples of Stellar Logo Design and Packaging

These organizations have used design to create truly robust brands.
The Greatness Guide to Building Your Brand and Empire
Branding

The Greatness Guide to Building Your Brand and Empire

Here are the key ingredients to building a brand that has real staying power and can make a difference.
Lewis Howes

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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