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News and Articles About Branding
Connect These 6 People on Your Team With Your PR Firm
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
How Reality Star Bethenny Frankel Achieved Brand Success
The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
Microsoft Ditching the 'Nokia' and 'Windows Phone' Brands for 'Microsoft Lumia'
The new name and branding will be rolled out in the next coming weeks, beginning with France.
How Brands Can Have an Insanely Successful Holiday Season
Even if the temperature is getting colder outside, retailers are preparing for a hot quarter. Here are five tips to make sure your company will succeed during this holiday season.
Maxine Bédat and Soraya Darabi
Position Your Brand So It Reflects Who You Are
There's no separating yourself from your business when you're an entrepreneur. Use that to your advantage.
How These Brands Captured Millennials' Hearts in Just 9 Months
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
Igniting Your Audience and Your Brand
Our latest conference in the New York area highlights the challenges of modern branding.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Capturing market share from established brands is not as difficult as you might think.
Public Speaking Tips to Maximize Your Reach and Revenue
Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
5 Unconventional Ways to Make Your Marketing 'Stickier'
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Businesses Die in Obscurity. Do All You Can to Gain Attention.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
How to Promote Yourself and Become the Brand Others Talk About
Author Dan Schawbel on why personal branding is the best place to invest.
The Single Greatest Gift From Creating a Brand-Positioning Statement
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
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