Branding

News and Articles About Branding

5 Must-Haves for a Successful Logo
Starting a Business

5 Must-Haves for a Successful Logo

Find out what your logo needs to accomplish and the qualities required to make that happen.
The Staff of Entrepreneur Media, Inc.
10 Tools for Smoothing the Startup Process
Startup Basics

10 Tools for Smoothing the Startup Process

From legal to branding, there is a long check list of basics for starting up but affordable tools are available every step of the way.
Peter Gasca
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
Behind the Brand

Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner

The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Greg Monaco
The 4 Stories Entrepreneurs Need to Tell
Storytelling

The 4 Stories Entrepreneurs Need to Tell

To capture attention amid the endless feed of quizzes and cat memes, we need to come up with a variety of stories that connect with our audience and do more than just tell our founding or 'I quit my job' story.
Maggie Patterson
The Importance of Saying 'No' to Distractions Masquerading as Opportunities
Focus

The Importance of Saying 'No' to Distractions Masquerading as Opportunities

Sometimes what looks like the next big thing is just blocking you from what will take your company to the next level.
Zubin Mowlavi
Google Wants You to Share Your Knowledge With a .How Domain
Internet Marketing

Google Wants You to Share Your Knowledge With a .How Domain

The search giant says it created the new URL ending for entrepreneurs and companies that teach others how to do something.
Kim Lachance Shandrow
How Influencers Should Be Compensated by Brands
Influencers

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Ann Tran
Your Personal Brand Needs a Growth Strategy
Personal Branding

Your Personal Brand Needs a Growth Strategy

We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.
Cynthia Johnson
The 10 Most Talked-About Super Bowl Commercials of 2015
Advertising

The 10 Most Talked-About Super Bowl Commercials of 2015

Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Nina Zipkin
3 Secrets of Building a Personal Brand From a Marketing Master
Personal Branding

3 Secrets of Building a Personal Brand From a Marketing Master

Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Andrew Medal
Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Storytelling

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.
Adam Toren
Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
Insurance

Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts

Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
Kim Lachance Shandrow
How to Develop a Stellar Employer Brand
Growing a Business

How to Develop a Stellar Employer Brand

Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Heather R. Huhman
When Building an Online Brand, Start With the Foundation
Personal Branding

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
Lewis Howes