A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
You probably guessed it, the answer is yes, and it all has to do with emotions.
Naming a Business
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
You don't have to be, like, totally hot to work at the preppy retailer anymore. Here's why Abercrombie is going G-rated.
How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.
In this environment of incessant interaction, brands might benefit by talking less and listening more.
Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
It's your ticket to reaching an audience that doesn't even know they need you.
The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Social Media Marketing
If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
These organizations have used design to create truly robust brands.
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© 2015 Entrepreneur Media, Inc.