News and Articles About Branding
Think Facebook is your only option for spreading brand awareness? Think again.
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Small businesses should get to know their clientele when crafting their strategy.
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Be more compelling and soon you'll break through all the noise.
New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
Find out what types of buyers are shopping online so you can learn to attract new business.
Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
The search for the Leading Logos of 2014 is on. Send us your favorites.
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Provide value to your business contacts and develop a loyal following with these eight steps.
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
A not-so-'grate' proposal from the European Union to ban U.S. cheese makers from using names like Parmesan and Feta is stinking up trade negotiations.
One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.