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News and Articles About Branding
Businesses Die in Obscurity. Do All You Can to Gain Attention.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
7 Steps to a New Image for Your Small Business Without Spending Much
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
How to Promote Yourself and Become the Brand Others Talk About
Author Dan Schawbel on why personal branding is the best place to invest.
The Single Greatest Gift From Creating a Brand-Positioning Statement
Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.
How to Create a Standout Social-Media Profile
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Why Traditional Branding Is Useless for Service Providers
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Get your brand marketing in the holiday spirit with these six tips.
'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
The statement can help you make strategic decisions, train your team and develop creative messaging.
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Balance Product Development and Branding in Your Budget
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Unleash the Full Power of the Email Auto-Reply
Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Ready to Launch
Barbara Corcoran on the Secret to Getting Free Press
The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
Market to Empowered Women: It's Ethical -- And It's Good for Business
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it's increasingly becoming good business to present strong, modern images of women in ad campaigns.
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