Branding

3 Creative Marketing Strategies Inspired by the Music Industry's Collapse
Marketing

3 Creative Marketing Strategies Inspired by the Music Industry's Collapse

The way that musicians have had to adapt provides a valuable look into new and creative ways to reach consumers.
Peter Gasca
Marketing Geeks Take Revenge on Advertising Tech
Digital Marketing

Marketing Geeks Take Revenge on Advertising Tech

Get ready for the re-connection of audiences and brands over the next five years.
Judy Shapiro
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
Playboy

It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy

People won't be lying when they say 'I read it for the articles,' if they read it at all.
Kim Lachance Shandrow
Where Your Marketing Team Must Focus to Build an Enduring Brand
Marketing

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
Carolina Rogoll
Casey Neistat: Great Storytellers Do This -- Weekly Tips
Weekly Tips Roundup

Casey Neistat: Great Storytellers Do This -- Weekly Tips

Advertising advice from filmmaker Casey Neistat and Paige Dellavalle, the fashion entrepreneur and Shark Tank winner.
Tanya Benedicto Klich
Why This Company Bought North Carolina's Oldest Printing Business
Franchisees

Why This Company Bought North Carolina's Oldest Printing Business

Entrepreneur stops the presses for a Q&A with Chris Andrews, an AlphaGraphics franchisee.
3 Marketing Mistakes Business Makes That Hurt the Brand
Marketing Mistakes

3 Marketing Mistakes Business Makes That Hurt the Brand

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.
How to Build Your Brand the Right Way
Small Business - Big Impact

How to Build Your Brand the Right Way

This business expert says using social media to promote yourself is no way to grow a business. Find out what he suggests instead.
Steve Tobak
How Flipora Became Rover Without Confusing 30 Million People
Rebranding

How Flipora Became Rover Without Confusing 30 Million People

To be certain that users would not forget who the company is, it announced major, positive news along with the name change.
Peter Daisyme
Upping Its Small Business Game, Google Expands Domain Registration Offering
Google

Upping Its Small Business Game, Google Expands Domain Registration Offering

The search giant is rolling out custom email addresses and dozens more domain name endings to help SMBs amplify their branding online.
Kim Lachance Shandrow
Don't Get Tripped Up by These 5 Branding Myths
Fact vs Fiction

Don't Get Tripped Up by These 5 Branding Myths

Dogged daily engagement, not big bucks, will lead to your success.
Nina Zipkin
The One Thing You're Doing Wrong on LinkedIn
Personal Branding

The One Thing You're Doing Wrong on LinkedIn

If you're going to buy into the whole personal-branding thing, then at least learn the first rule of branding: Keep it simple.
Steve Tobak
Why Every Entrepreneur Should Study Lil' Dicky
Viral Marketing

Why Every Entrepreneur Should Study Lil' Dicky

This unlikely rapper's ability to create one viral video after another is anything but accidental.
Kian
5 Steps to Build Your Personal Brand
Personal Branding

5 Steps to Build Your Personal Brand

It doesn't matter how small you start so long as you are your authentic self.
Thomas Smale

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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