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News and Articles About Branding
4 Warning Signs Your Brand Is a Terrible Teacher
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
60 Second Solutions
SXSW: Why Your Brand Should Study Political Campaigns
In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
2 Key Lessons in Brand Building
Want to develop long-lasting customer relationships? It's this simple.
American Eagle, Aeropostale Abandon Logos as They Look for Edge
The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
8 Ways to Establish Your Business Credibility
While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)
The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
Kim Lachance Shandrow
What Brands Need to Do to Beat the 'Cheap' Perception
Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
You're Rebranding. Should You Change Your Company Culture?
Rebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
Make Customers Fall in Love With Your Brand
By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism
Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
The Essential Ingredients to Startup Success
If you are just beginning your first business venture, no matter where you are in your life, here are my first steps to get you going.
Here Is How to Get Your Branded Video Watched
For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
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