Branding

News and Articles About Branding

The Underrated Marketing Machine Entrepreneurs Should Be Using

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
The Two Words Steve Jobs Hated Most

The Two Words Steve Jobs Hated Most

Apple's former top marketing executive reveals two of the most 'dreaded, hated' words at Apple under Steve Jobs.
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
Using the Right Lingo to Talk to Designers About Your Brand

Using the Right Lingo to Talk to Designers About Your Brand

When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Why You Don't Need the Biggest Budget to Win

Why You Don't Need the Biggest Budget to Win

Be more compelling and soon you'll break through all the noise.
Ready to Hang Out a Shingle in the Brave New World of Online Retail?

Ready to Hang Out a Shingle in the Brave New World of Online Retail?

New ecommerce firms need to scope out a strategy to lure customers over their virtual thresholds.
The 6 Types of Online Buyers

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
3 Ways to Use Your Twitter Data to Beat the Competition

3 Ways to Use Your Twitter Data to Beat the Competition

Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
Build Your Brand by Cultivating Controversy

Build Your Brand by Cultivating Controversy

How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
Iconic Images: Tell Us Your Favorite Company Logos

Iconic Images: Tell Us Your Favorite Company Logos

The search for the Leading Logos of 2014 is on. Send us your favorites.
Brand Like Your Company Really Matters

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Creating Brand Love Through Your Email Newsletter

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
How to Create a Live Event That Spurs Social Buzz

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
7 Steps to Launching a Successful Twitter Chat

7 Steps to Launching a Successful Twitter Chat

Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
How a Tax Return Helped This Entrepreneur Land a Successful Brand

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
EU Wants U.S. to Stop Using European Cheese Names

EU Wants U.S. to Stop Using European Cheese Names

A not-so-'grate' proposal from the European Union to ban U.S. cheese makers from using names like Parmesan and Feta is stinking up trade negotiations.
While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

While Everyone Else Saw a Parasite, This Man Saw a Marketable Product

One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
How to Take Consumers From 'What's That?' to 'I'll Try It'

How to Take Consumers From 'What's That?' to 'I'll Try It'

New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
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