Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Cassey Ho of Blogilates explains how to develop a relationship with your followers.
If your new product or service isn't gaining traction, ask yourself, 'What's my California Roll?'
Not only should you charge based on the product sold, but also on what your brand represents to customers.
There's more to distribution than just keeping your shelves stocked with products.
Grow Your Business
It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
There's a new generation of people out there. Your company needs to learn how to communicate with them.
Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.
Should brands seek to bring on as many followers on as many platforms as possible?
The success of new Americans confirms our faith in what can be achieved with a clear vision and hard work.
Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
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© 2015 Entrepreneur Media, Inc.