It's only worth the investment in time and money to attend a conference if you go home with new tools for building your brand.
Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?
By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
There's an enormous audience of advocates you may be missing out on.
With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Entrepreneurs are entrepreneurs -- regardless of their field -- and these two boxing superstars have figured out how to play the game.
People connect more easily with brands that make their story a central part of the customer experience.
A strong product and excellent customer relationship management can compensate for a paltry marketing budget.
My coaching mentor wore a loud, argyle green blazer that drew people to him. What's your version of the blazer?
You probably guessed it, the answer is yes, and it all has to do with emotions.
Naming a Business
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
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© 2015 Entrepreneur Media, Inc.