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News and Articles About Branding

How You Give Back Provides Purpose to Your Personal Brand

How You Give Back Provides Purpose to Your Personal Brand

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A purpose should be a natural extension of your brand, whatever you decide it to be.
January 31, 2014 in Branding
Building Your Brand's Warmth and Competence

Building Your Brand's Warmth and Competence

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Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
January 31, 2014 in Branding
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

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Elevate your company's bottom line by realizing your brand's full potential.
January 30, 2014 in Branding
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

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Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
January 30, 2014 in Advertising
Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

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A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
January 30, 2014 in Franchises
How the Timbuk2 Brand Went From Basement to Famous

How the Timbuk2 Brand Went From Basement to Famous

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To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
January 30, 2014 in Branding
How to Make It as a Freelance Entrepreneur

How to Make It as a Freelance Entrepreneur

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For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
January 29, 2014 in Growth Strategies
4 Ways to Tell If Your Personal Brand Is in Danger

4 Ways to Tell If Your Personal Brand Is in Danger

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Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
January 28, 2014 in Branding
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

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The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
January 27, 2014 in Advertising
Experience Your Brand From Your Customers' Perspective

Experience Your Brand From Your Customers' Perspective

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Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
January 27, 2014 in Branding
Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

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When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
January 24, 2014 in Marketing
How Building a Community Helped Launch an International Brand

How Building a Community Helped Launch an International Brand

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When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
January 23, 2014 in Branding
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

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Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
January 22, 2014 in Growth Strategies
Smart Twitter Guidelines to Follow

Smart Twitter Guidelines to Follow

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If you're new to Twitter, these guidelines can help you 'think before you tweet.'
January 21, 2014 in Social Media
Contently's New $9 Million Crown Proves Content Is King

Contently's New $9 Million Crown Proves Content Is King

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Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
January 16, 2014 in Marketing Basics
LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

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The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
January 16, 2014 in Branding
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

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Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
January 16, 2014 in Branding
How Transparency Can Help You Succeed on Twitter

How Transparency Can Help You Succeed on Twitter

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Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
January 14, 2014 in Social Media
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

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With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
January 13, 2014 in Branding
Instincts, Not Data, Will Push You Forward in 2014

Instincts, Not Data, Will Push You Forward in 2014

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Here are three reasons why marketing officers should think of people first.
January 13, 2014 in Online Marketing
The 4 Building Blocks of a Strong Digital Presence

The 4 Building Blocks of a Strong Digital Presence

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You'll need a dependable framework to serve as a guide as you create your online identity.
January 9, 2014 in Online Marketing
How Two Ski Bums Successfully Branded the Online-Outdoor Industry

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

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Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
January 9, 2014 in Branding
Naming Your Business? Consider These 3 Points First

Naming Your Business? Consider These 3 Points First

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Finding the right name can make or break your business.
January 8, 2014 in Startup Basics
The Business of Nudity: The Unlikely Success of Mr. Skin

The Business of Nudity: The Unlikely Success of Mr. Skin

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The founder of the popular website talks about how he turned his passion into profit.
January 7, 2014 in Profiles
How to Attract the Right Kind of Twitter Audience

How to Attract the Right Kind of Twitter Audience

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First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
January 7, 2014 in Social Media
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