The Western Washington state chapter of the youth organization has piggy-backed on growing awareness and acceptance of what it means to be transgender.
Ask the Expert
Our expert Jim Joseph is looking to take your questions on everything marketing including branding, positioning, social media and the digital world.
You probably didn't even notice.
Self-knowledge is key to your success as a leader. Defining a clear vision will enable your team to get behind you and help your company thrive.
In order for people to read your blog, it must provide great content and be promoted. Here are a few tips to get you started.
This is the most simple yet most overlooked brand asset.
Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Cassey Ho of Blogilates explains how to develop a relationship with your followers.
If your new product or service isn't gaining traction, ask yourself, 'What's my California Roll?'
Not only should you charge based on the product sold, but also on what your brand represents to customers.
There's more to distribution than just keeping your shelves stocked with products.
Grow Your Business
It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
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