News and Articles About Branding
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
Here's what you can learn from brands that are still going strong more than 50 years after their founding.
If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
The Best-Actor Oscar winner has three important lessons that can apply to business.
If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
In the world of digital presence and contact apps, are these pieces of paper relics of the past?
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
After you get started, here is what you should do to build your brand online.
The best office designs reflect company spirit.
Separate yourself from your company and you'll be able to survive past failures.
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Good content can drive more sales, boost your visibility and increase customer loyalty.
The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
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