Branding

News and Articles About Branding

Online Marketplace Abe's Market to Start Funding Organic Businesses

Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
7 Deadly Sins Businesses Make With Their Reputation

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Your Customers Aren't Looking for a Fling (Infographic)

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.
Brand Visibility: Techniques and Tactics

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
CVS' Lesson: Let Your Brand Be Your Guide

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
A One-Stop Cooking and E-Commerce Site Heats Up

A One-Stop Cooking and E-Commerce Site Heats Up

Food52 is both a curated cooking site and an online shop for kitchen and home goods.
The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?
Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
3 Ways Introverts Can Boost Their Personal Brand

3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
A Social Media Makeover in Just 7 Days

A Social Media Makeover in Just 7 Days

Revamp your online presence in one week.
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Top 10 Ways to Make Money Online -- With Integrity

Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.
Retweeting Content to Build Your Brand on Twitter

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.
Don't Let Your Ego Hold You Back From Success

Don't Let Your Ego Hold You Back From Success

Getting ahead means not resting on your laurels and knowing when to seek advice.
How You Give Back Provides Purpose to Your Personal Brand

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Building Your Brand's Warmth and Competence

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
How the Timbuk2 Brand Went From Basement to Famous

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
How to Make It as a Freelance Entrepreneur

How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
4 Ways to Tell If Your Personal Brand Is in Danger

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
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