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Today's Most Read
10 Behaviors of Smart People
9 Easy Career Hacks That Very Few People Actually Do
The 25 Trickiest Questions Apple Will Ask in a Job Interview
This 8-Year-Old Girl Makes $127,000 a Month Baking Sweets on YouTube
This One Strategy Can Help You Stick With Your Good Habits Every Day
News and Articles About Branding
Why a Personal Brand Is a Matter of Personal Preference
Three entrepreneurs share their thoughts on exactly how necessary a personal brand is and how you create one.
Social Media Marketing
The 11 Must-Use Social Media Strategies to Expand Your Brand
Elevate your company to new heights by going off the beaten track.
Do Brands Need to 'Speak American'?
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Maximize the Impact of Your Business Greeting Cards With These 4 Tips
Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Finally, You Can Add a Background Image to Your LinkedIn Profile
Picture this: Now your brand can shine even brighter on LinkedIn.
Kim Lachance Shandrow
Erase the Line Between Cause and Marketing
The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
3 Tips for Building Your Brand by Giving Away Images
Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
Playboy CEO: Nudity Could Completely Vanish From the Brand
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Kim Lachance Shandrow
How Far Is Too Far in the Race for Eyeballs?
Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
Naming a Business
A Great Name Tells You More Than Just What the Company Does
It sets the foundation for the customer relationship, establishes leadership and separates the business from the competition.
Now You Can Customize Your YouTube Channel URL
Starting this week, the video-sharing platform is allowing its creators to select a URL that better reflects their brand and content.
Ready to Launch
What Great Brands Know: Don't Chase Customers
There are two strategies for attracting customers, but neither of them involves begging.
Good Companies Make You Think. Great Companies Make You Feel.
Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
How to Optimize Google Search Results for Pictures as Well as Words
SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
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