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News and Articles About Branding

How to Create a Fun and Functional Website User Experience

How to Create a Fun and Functional Website User Experience

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Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
November 23, 2013 in Your Website
6 Tools Your Business Should Invest in for 2014

6 Tools Your Business Should Invest in for 2014

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Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
November 22, 2013 in Apps & Software

Why Flexibility Is Your Key to Personal Branding Success

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Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
November 21, 2013 in Branding
How to Design Your Way into Customers' Hearts

How to Design Your Way into Customers' Hearts

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Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
November 21, 2013 in Branding
Video: Benefit Corporations: Doing Good (and Potentially) Boosting ProfitsPlay Video

Benefit Corporations: Doing Good (and Potentially) Boosting Profits (Video)

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This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
November 20, 2013 in Branding
Branding Firm Wows With Fresh Package Designs

Branding Firm Wows With Fresh Package Designs

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The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
November 20, 2013 in Branding
5 Ways to Keep Customers Knocking on Your Door For More

5 Ways to Keep Customers Knocking on Your Door For More

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Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
November 20, 2013 in Branding
The Secret to Selling Your Brand With One Sentence

The Secret to Selling Your Brand With One Sentence

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Here are three ways to craft the perfect one-liner that tells customers everything they need to know about your brand.
November 15, 2013 in Branding
A Simple Road Map For Your Personal Brand

A Simple Road Map For Your Personal Brand

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Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
November 14, 2013 in Branding
Why Happy Employees Are Your Key to Successful Branding

Why Happy Employees Are Your Key to Successful Branding

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You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
November 14, 2013 in Branding
SoulCycle's Secret to Turning Customers into Die-Hard Fans

SoulCycle's Secret to Turning Customers into Die-Hard Fans

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It's possible to build a cult-like following for your brand. Here's how.
November 13, 2013 in Branding
Photos: Better Branded Holiday Gift Ideas (Slideshow)

Better Branded Holiday Gift Ideas (Slideshow)

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Go beyond pens and calendars to create a branded business gift that will get your company remembered.
November 11, 2013 in Grow Your Business
Why Every Business Needs a Cyber Monday Strategy

Why Every Business Needs a Cyber Monday Strategy

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The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
November 11, 2013 in Sales
3 Ingredients to Building a Digital Brand From Scratch

3 Ingredients to Building a Digital Brand From Scratch

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You can create a digital brand with very little resources. One entrepreneur focused on three strategic areas and grew his weekend blog into a reputable local brand.
November 8, 2013 in Branding
Why You're Branding Even When You Think You're Not

Why You're Branding Even When You Think You're Not

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Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
November 8, 2013 in Branding
Chobani's Secret to Making Customers Feel Like Family

Chobani's Secret to Making Customers Feel Like Family

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Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
November 7, 2013 in Branding
The Secret to Making Customers Passionate About Your Brand

The Secret to Making Customers Passionate About Your Brand

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Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
November 5, 2013 in Branding
Turn Your Company Car Into a Marketing Campaign on Wheels

Turn Your Company Car Into a Marketing Campaign on Wheels

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A look at three companies who are using their cars to jump start conversation and generate revenue.
November 1, 2013 in Branding
Why Your Business's Name Doesn't Matter as Much as You Think

Why Your Business's Name Doesn't Matter as Much as You Think

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The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
October 31, 2013 in Branding
How to Build a Business Plan For Your Personal Brand

How to Build a Business Plan For Your Personal Brand

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Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
October 31, 2013 in Branding
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

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You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
October 31, 2013 in Branding
Marketers: The 3 Differences Between Millennial Guys and Gals

Marketers: The 3 Differences Between Millennial Guys and Gals

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If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
October 30, 2013 in Finding Customers
Father and Son Team Create Candy Without the Extra Junk

Father and Son Team Create Candy Without the Extra Junk

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Unreal Candy's natural treats are a fast-growing success.
October 25, 2013 in Branding
How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

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From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here’s what you can learn.
October 25, 2013 in Social Media
3 Ways Starbucks Is Innovating and Why You Should Care

3 Ways Starbucks Is Innovating and Why You Should Care

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From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
October 23, 2013 in Marketing
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