News and Articles About Branding
How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
The search for the Leading Logos of 2014 is on. Send us your favorites.
In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Provide value to your business contacts and develop a loyal following with these eight steps.
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
A not-so-'grate' proposal from the European Union to ban U.S. cheese makers from using names like Parmesan and Feta is stinking up trade negotiations.
One entrepreneur aims to transform the sea snails that have overrun the waters in his fishing town from pest to delicacy.
New businesses face the challenge of first getting products on shelves, then convincing customers to buy it.
Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
You must have these five commonly accepted factors in place if you want your online business to succeed.
Hair stylists livelihood depends on getting customers and keeping them happy. Here are a few tips all entrepreneurs can use.
Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
Here's what you can learn from brands that are still going strong more than 50 years after their founding.
If you want to get the most out of your time and money in Pinterest, then take it to the next level with these 11 strategies.
Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.