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News and Articles About Branding
Your Personal Brand Needs a Growth Strategy
We are in the digital age and there is little room to be silent about who we are and the businesses we are involved in.
The 10 Most Talked-About Super Bowl Commercials of 2015
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
3 Secrets of Building a Personal Brand From a Marketing Master
Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Don't think you can write or tell a good story? Now is the time to learn.
Brands Can Now Buy Insurance to Protect Themselves If a Celeb Spokesperson Goes Nuts
Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
Kim Lachance Shandrow
Growing a Business
How to Develop a Stellar Employer Brand
Want your company to really stand out from competitors in the eyes of job seekers? Check out these ways to boost your organization's profile.
Heather R. Huhman
When Building an Online Brand, Start With the Foundation
If you can't clearly define your mission and vision then there's nothing for you to build on.
How to Be Your Own PR Machine
Here are seven tips to increase brand awareness and press reach
5 Big Company Branding Strategies Any Business Can Utilize
Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Lyft Ditches Its Fluffy Pink Mustache for a Glowstache. Good Move or Bad?
The ridesharing service is changing its most iconic corporate identifying marker in its third year out of the gate.
Starting a Business
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
The 4 Elements of Better Branding Your Startup in 2015
In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
4 Branding Lessons That You Don't Want to Learn the Hard Way
When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
6 Secrets to Writing a Better Brand Positioning Statement
These statements are easy to construct but can also be easily forgotten.
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Reprints & Licensing
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