Branding

You Don't Create Your Company's Brand -- You Discover It.
Branding

You Don't Create Your Company's Brand -- You Discover It.

The six ingredients that make up your brand and how to use them to capture your company's essence.
Matt Hanses
Why Philanthropy Is Good Business
NFL Players Inc.

Why Philanthropy Is Good Business

Community involvement energizes employees, builds customer relationships and enhances a brand as no advertising campaign ever could.
Torry Holt
6 Core Principles of Star Brands
Branding

6 Core Principles of Star Brands

Behind every standout brand are smart, assertive choices and a successful business model.
Carolina Rogoll
How Your Brand Can Host a Celebrity Takeover on Social Media
Social Media Marketing

How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Nate Birt
The Hidden Power of the Business Card
Business Cards

The Hidden Power of the Business Card

Having something physical gives you a chance to put your "card(s)" on the table.
Meredith Fineman
Artist Claims Apple Stole His Style
Legal Issues

Artist Claims Apple Stole His Style

The suit demands Apple and the design firm Craig & Karl immediately cease using the images in question.
The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind
Sharing Economy

The Sharing Economy Is Taking Off: Get On the Rocket or Risk Being Left Behind

For business owners, the sharing economy is too big an opportunity to miss and too big a risk not to mitigate, according to a new report by PricewaterhouseCoopers.
Catherine Clifford
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Peter Gasca
4 Tips to Forge Winning Client Relationships for the Long-Term
Client relationship management

4 Tips to Forge Winning Client Relationships for the Long-Term

Such partnerships are a process. They're the output of trust, rapport and a track record of producing stellar work together.
Gabrey Means and Cassie Hughes
Being Human Is How Your Branding Strategy Will Succeed
Branding

Being Human Is How Your Branding Strategy Will Succeed

Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Melanie Spring
Let's Get Social: Craft a Strategy to Create Powerful Brand Advocates
Social Media

Let's Get Social: Craft a Strategy to Create Powerful Brand Advocates

Build trust with your target audience, and soon you'll have an army spreading your message.
Rob Manning
4 Ways to Engage Your Audience Like a Comedian
Consumer Engagement

4 Ways to Engage Your Audience Like a Comedian

Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Bill Connolly
What's Your Company's 'Voice'? Here's How to Figure It Out.
Branding

What's Your Company's 'Voice'? Here's How to Figure It Out.

In marketing, your tone of voice can help you stand out from the crowd.
Ann Handley

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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