This ad will close in

Branding

Subscribe

News and Articles About Branding

How to Build a Business Plan For Your Personal Brand

How to Build a Business Plan For Your Personal Brand

BY
Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
October 31, 2013 in Branding
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

BY
You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
October 31, 2013 in Branding
Marketers: The 3 Differences Between Millennial Guys and Gals

Marketers: The 3 Differences Between Millennial Guys and Gals

BY
If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
October 30, 2013 in Finding Customers
Father and Son Team Create Candy Without the Extra Junk

Father and Son Team Create Candy Without the Extra Junk

BY
Unreal Candy's natural treats are a fast-growing success.
October 25, 2013 in Branding
How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

BY
From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here’s what you can learn.
October 25, 2013 in Social Media
3 Ways Starbucks Is Innovating and Why You Should Care

3 Ways Starbucks Is Innovating and Why You Should Care

BY
From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
October 23, 2013 in Marketing
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

BY
Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
October 17, 2013 in Branding
Why Every Personal Brand Needs a Target Audience

Why Every Personal Brand Needs a Target Audience

BY
You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
October 17, 2013 in Branding
How to Be the Brand You Always Wanted to Be

How to Be the Brand You Always Wanted to Be

BY
Every decision you make affects your personal brand.
October 11, 2013 in Branding
5 Branding Tips to Supercharge Your Sales

5 Branding Tips to Supercharge Your Sales

BY
Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
October 9, 2013 in Branding
Reach Millennials Through Brand Advocates

Reach Millennials Through Brand Advocates

BY
Leverage the influence of Gen Y to market through trust and personal connections.
October 7, 2013 in Marketing
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

BY
Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
October 4, 2013 in Branding
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

BY
Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
October 3, 2013 in Branding
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

BY
Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
September 30, 2013 in Management & Operations
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

BY
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
September 30, 2013 in Branding
Apple Surpasses Coke to Become World's Most Valuable Brand

Apple Surpasses Coke to Become World's Most Valuable Brand

BY
The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
September 30, 2013 in Ask Entrepreneur
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

BY
Whether you like it or not, you are your very own brand. Here's how to make the most of it.
September 26, 2013 in Branding
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

BY
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
September 26, 2013 in Online Marketing
Why Pre-Filtering Clients Is Essential to Your Success

Why Pre-Filtering Clients Is Essential to Your Success

BY
Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
September 25, 2013 in Branding
9 Essential Elements of Choosing a Domain Name (Infographic)

9 Essential Elements of Choosing a Domain Name (Infographic)

BY
Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
September 24, 2013 in Your Website
Richard Branson on Building Brand Loyalty

Richard Branson on Building Brand Loyalty

BY
The Virgin CEO shares how he was able to build a company culture based on customer service.
September 23, 2013 in Branding
What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand

BY
Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
September 19, 2013 in Branding
Chipotle's Brilliant Branding Move

Chipotle's Brilliant Branding Move

BY
The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
September 13, 2013 in Branding
Looking to Reach Millennials? Be Where the Action Is

Looking to Reach Millennials? Be Where the Action Is

BY
Know your online platforms to be part of Gen Y's digital experience.
September 13, 2013 in Marketing
How Can I Set My Business Apart From the Competition?

How Can I Set My Business Apart From the Competition?

BY
A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
September 5, 2013 in Marketing
Prev 1 ... 5 6 7 8 9 10 11 ... 16 Next

Most Shared Stories

From the Entrepreneur Bookstore

Tweet Naked
Tweet Naked
By Scott Levy
More Info