If you are going to hire a person or firm to create and share your brand's information, here are a few things to keep in mind.
In school, we listened to teachers. Now -- consciously or not -- we listen to brands. Here's how to get people to want to listen.
In this SXSW panel, it's all about that base. Learn how to find it, connect with it and motivate it.
Want to develop long-lasting customer relationships? It's this simple.
The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
While there are many traits attributed to successful entrepreneurs, credibility is the one that stands out above the rest.
The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Rebranding presents a unique opportunity to examine a company's cultural climate in light of its goals.
Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
By building on mutual understanding, a brand and its customers can move into more serious, long-term relationships that benefit both parties
Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.
If you are just beginning your first business venture, no matter where you are in your life, here are my first steps to get you going.
For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
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© 2015 Entrepreneur Media, Inc.