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News and Articles About Branding
Don't Want to Be Pigeonholed? Answer These 3 Questions.
If you want to move beyond others' preconceived notions about you, ask yourself these questions.
This Old-School Tool Can Help You Create a Positioning Statement
There are many variations of this format kicking around, but this is one of the simplest approaches.
Does Your Company Need a Spotify Playlist?
Customized music offerings could add to your company's brand profile, depending on your industry.
3 Tips to Rebrand Without Breaking the Bank
Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Meet the Man with the Midas Touch
Yves Béhar's award-winning design studio Fuseproject creates groundbreaking products and brand identities for some of the world's most influential companies.
6 Fundamentals Every Modern Entrepreneur Needs to Succeed
The game of business has changed. Cultivating your personal brand is the cornerstone of success.
Naming a Business
7 Tips for Naming (or Re-Naming) Your Company
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Taglines Are the First Step to Emotionally-Engaged Customers
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
10 Must-See Videos on Business, Creativity and Success
Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
Are You Meeting Your Customers' Online Marketing Expectations?
Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Richard Branson on How to Turn a Business Around
There are four common problems that come with taking on an established, but faltering, business.
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
How to strategically curate brand-building content in short chunks of time.
Tanya Benedicto Klich
Don't Just Develop Your Company Brand, Think About Your Personal One, Too
Building your own brand can do wonders for your business. Here are three quick tips to get your started.
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