News and Articles About Branding
BY Kevin AllenWhy companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
BY Jason AnkenyStruggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
BY Jim JosephAbercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
BY Jim JosephBefore creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
BY Emily MeehanTo get a piece of the $51-billion wedding market, aspiring entrepreneurs embrace specialty planning services.