News and Articles About Branding
Small businesses should follow the proven techniques of the big brands.
Here's how you can gain more exposure for yourself without giving up too much of your personal space.
As of late, Sir Richard Bransons airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
Revamp your online presence in one week.
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
To do it right, you'll need to find a way that serves your vision while also supporting others.
Find out how to use existing content to build your following and grow your brand.
Getting ahead means not resting on your laurels and knowing when to seek advice.
A purpose should be a natural extension of your brand, whatever you decide it to be.
Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Elevate your company's bottom line by realizing your brand's full potential.
Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
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