Branding

News and Articles About Branding

'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs

The Best-Actor Oscar winner has three important lessons that can apply to business.

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.

Are Business Cards Still Relevant?

In the world of digital presence and contact apps, are these pieces of paper relics of the past?

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.

3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.

Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.

A 'Blah' Office Can Have Serious Repercussions. Is It Time for a Redesign?

The best office designs reflect company spirit.

Insure Yourself Against Extinction by Building Your Personal Brand

Separate yourself from your company and you'll be able to survive past failures.

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.

What Sochi Can Teach Us About Trademarks

When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.

Online Marketplace Abe's Market to Start Funding Organic Businesses

The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.

Becoming the 'Benchmark' Brand Everyone Covets

You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren’t easily won over. As an entrepreneur, you are going to have to work for it.

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.

A One-Stop Cooking and E-Commerce Site Heats Up

Food52 is both a curated cooking site and an online shop for kitchen and home goods.

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.

3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
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