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News and Articles About Branding

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

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Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
October 17, 2013 in Branding
Why Every Personal Brand Needs a Target Audience

Why Every Personal Brand Needs a Target Audience

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You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
October 17, 2013 in Branding
How to Be the Brand You Always Wanted to Be

How to Be the Brand You Always Wanted to Be

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Every decision you make affects your personal brand.
October 11, 2013 in Branding
5 Branding Tips to Supercharge Your Sales

5 Branding Tips to Supercharge Your Sales

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Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
October 9, 2013 in Branding
Reach Millennials Through Brand Advocates

Reach Millennials Through Brand Advocates

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Leverage the influence of Gen Y to market through trust and personal connections.
October 7, 2013 in Marketing
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

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Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
October 4, 2013 in Branding
How to Position Your Personal Brand In Two Minutes Or Less

How to Position Your Personal Brand In Two Minutes Or Less

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Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
October 3, 2013 in Branding
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

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Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
September 30, 2013 in Management & Operations
Why Barilla's CEO Has Demographics Working Against Him

Why Barilla's CEO Has Demographics Working Against Him

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Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
September 30, 2013 in Branding
Apple Surpasses Coke to Become World's Most Valuable Brand

Apple Surpasses Coke to Become World's Most Valuable Brand

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The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
September 30, 2013 in Ask Entrepreneur
How To Brand Yourself To Live a Happier Life

How To Brand Yourself To Live a Happier Life

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Whether you like it or not, you are your very own brand. Here's how to make the most of it.
September 26, 2013 in Branding
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

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In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
September 26, 2013 in Online Marketing
Why Pre-Filtering Clients Is Essential to Your Success

Why Pre-Filtering Clients Is Essential to Your Success

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Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
September 25, 2013 in Branding
9 Essential Elements of Choosing a Domain Name (Infographic)

9 Essential Elements of Choosing a Domain Name (Infographic)

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Nailing down a domain name is an important step in branding your business, but it's also a tricky one. Here's what you should consider.
September 24, 2013 in Your Website
Richard Branson on Building Brand Loyalty

Richard Branson on Building Brand Loyalty

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The Virgin CEO shares how he was able to build a company culture based on customer service.
September 23, 2013 in Branding
What It Really Means to Have a Personal Brand

What It Really Means to Have a Personal Brand

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Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
September 19, 2013 in Branding
Chipotle's Brilliant Branding Move

Chipotle's Brilliant Branding Move

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The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
September 13, 2013 in Branding
Looking to Reach Millennials? Be Where the Action Is

Looking to Reach Millennials? Be Where the Action Is

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Know your online platforms to be part of Gen Y's digital experience.
September 13, 2013 in Marketing
How Can I Set My Business Apart From the Competition?

How Can I Set My Business Apart From the Competition?

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A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
September 5, 2013 in Marketing
Yahoo's New Logo: Great New Look or Another Boring Design?

Yahoo's New Logo: Great New Look or Another Boring Design?

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Let us know what you think of the tech company's new logo design.
September 5, 2013 in Branding
Photos: 10 Big Brand Logo Transformations

10 Big Brand Logo Transformations

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Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
August 29, 2013 in Branding
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

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Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
August 27, 2013 in Finding Customers
Should I Create One or Two Websites for My Business?

Should I Create One or Two Websites for My Business?

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One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
August 27, 2013 in Starting a Business
Video: Using Video Like the Big BrandsPlay Video

Using Video Like the Big Brands (Video)

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What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
August 26, 2013 in Online Marketing
5 Signs that You Need a New Logo

5 Signs that You Need a New Logo

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Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
August 16, 2013 in Branding
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