News and Articles About Branding
Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Elevate your company's bottom line by realizing your brand's full potential.
Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
Here are three reasons why marketing officers should think of people first.
You'll need a dependable framework to serve as a guide as you create your online identity.
Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Finding the right name can make or break your business.
The founder of the popular website talks about how he turned his passion into profit.
First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Just like with a romantic relationship, the courtship can never end.