News and Articles About Branding
Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
Here are three reasons why marketing officers should think of people first.
You'll need a dependable framework to serve as a guide as you create your online identity.
Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Finding the right name can make or break your business.
The founder of the popular website talks about how he turned his passion into profit.
First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Just like with a romantic relationship, the courtship can never end.
Here, we count down our most-viewed videos from the last 12 months.
If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Limiting your user base limits the damage of your mistakes and turns users into brand evangelists.
Make sure these things are in check to maximize the impression you make when networking online.
The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
Five tips to find your voice, tell your story and engage an audience.
Answer these four questions about your company in order to determine just how you want to brand yourself.
As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
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