Branding

News and Articles About Branding

How to Overcome Your Fear of Public Speaking

How to Overcome Your Fear of Public Speaking

Five tips to find your voice, tell your story and engage an audience.
Get Started Building Your Brand on Twitter

Get Started Building Your Brand on Twitter

Answer these four questions about your company in order to determine just how you want to brand yourself.
It's Time to Embrace Your Brand

It's Time to Embrace Your Brand

As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.
Want a Brand That Lives? Put Some Heart Into It

Want a Brand That Lives? Put Some Heart Into It

For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
The Fabulously Entrepreneurial Life of Ronnie Biggs

The Fabulously Entrepreneurial Life of Ronnie Biggs

Crime may not pay, but the life of Great Train Robbery player Ronnie Biggs was a study in marketing, ingenuity and branding.
This Holiday's Wow-Factor Shop Windows

This Holiday's Wow-Factor Shop Windows

Forget deck the halls. These retailers decked out their windows for unforgettable buzz and branding. Which ideas will inspire your next great display?
Content Strategy: 4 Questions You Need to Ask

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Surprise: Beyoncé Drops New Album With No Warning Whatsoever

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Arby's Expensive Revamp: Two Logos in Two Years

Arby's Expensive Revamp: Two Logos in Two Years

Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Why Building a Personal Brand Isn't for Everyone

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
8 Successful Companies Didn't Start That Way (Infographic)

8 Successful Companies Didn't Start That Way (Infographic)

Early iterations of now famous tech startups are almost unrecognizable.
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
How to Set Your Brand Up For Success

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
How Smart Branding Led to Quick Success for Cory Vines

How Smart Branding Led to Quick Success for Cory Vines

Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
The One Thing Great Brands Do: Insights From a Branding Expert

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who’s doing it right.
How to Create a Fun and Functional Website User Experience

How to Create a Fun and Functional Website User Experience

Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
6 Tools Your Business Should Invest in for 2014

6 Tools Your Business Should Invest in for 2014

Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.

Why Flexibility Is Your Key to Personal Branding Success

Approach your personal brand with an open mind and a willingness to adjust as you shift courses and you'll see positive results.
How to Design Your Way into Customers' Hearts

How to Design Your Way into Customers' Hearts

Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Benefit Corporations: Doing Good (and Potentially) Boosting Profits

Benefit Corporations: Doing Good (and Potentially) Boosting Profits

This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
Branding Firm Wows With Fresh Package Designs

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
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