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News and Articles About Branding

5 Signs that You Need a New Logo

5 Signs that You Need a New Logo

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Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
August 16, 2013 in Branding
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

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The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
August 16, 2013 in Branding
Will SXSW Successfully Extend Its Brand?

Will SXSW Successfully Extend Its Brand?

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South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
August 14, 2013 in Branding
How to Pull a Badass Marketing Stunt

How to Pull a Badass Marketing Stunt

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You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
August 13, 2013 in Marketing Ideas
What Your Company Logo Says About Your Brand (Infographic)

What Your Company Logo Says About Your Brand (Infographic)

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In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
August 11, 2013 in Branding
How to Take Advantage of the Summer Slump

How to Take Advantage of the Summer Slump

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Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
August 9, 2013 in Marketing Basics
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

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The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
August 7, 2013 in Branding
10 Questions to Ask When Managing Your Company's Online Reputation

10 Questions to Ask When Managing Your Company's Online Reputation

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What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
August 5, 2013 in Online Marketing
Marketing's Best Kept Secret

Marketing's Best Kept Secret

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Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
August 1, 2013 in Marketing Ideas
How to Give Your Customers Exactly What They Want (Infographic)

How to Give Your Customers Exactly What They Want (Infographic)

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If you take very good care of your customers, they can become evangelists for your business.

From Flop to Success, How Brand Tweaking Saved This Company

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Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
July 25, 2013 in Starting a Business

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

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Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
July 19, 2013 in Branding
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

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For better or worse, controversy can draw attention to your brand.
July 17, 2013 in Branding
Is Apple Still the King of Consumer Design?

Is Apple Still the King of Consumer Design?

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While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
July 17, 2013 in Branding

The Creator of Funny or Die's 'Drunk History' on Wacky Business Ideas That Work

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The web series 'Drunk History' just made its TV debut on Comedy Central this week. Derek Waters, the show's creator, offers some tips for brainstorming and taking risks.
July 10, 2013 in Social Media
The Company Giving Common Objects a Sleek New Design

The Company Giving Common Objects a Sleek New Design

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Slice aims to make everyday items both nicer to look at and easier to use.
July 3, 2013 in Branding

6 Ways to Protect Your Digital Brand

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Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here’s how to ensure it doesn’t happen to you.
July 2, 2013 in Marketing

How to Be a Better Boss and 4 More Business Tips From the Week

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Read the best tips of the week from Entrepreneur.com, from managing employees to avoiding a brand meltdown like Paula Deen's.
June 28, 2013 in Managing Employees
The Top 25 Brands on Instagram

The Top 25 Brands on Instagram

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See which brands made the list and what makes people engage with them.
June 25, 2013 in Social Media
Lessons from Paula Deen: How What You Say Can Damage Your Brand

Lessons from Paula Deen: How What You Say Can Damage Your Brand

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The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
June 24, 2013 in Branding
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

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Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
June 21, 2013 in Online Marketing
5 Ways to Make Your Product Sell Itself

5 Ways to Make Your Product Sell Itself

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With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
June 21, 2013 in Marketing Basics

Lego’s Secrets for Brand Longevity

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How young entrepreneurs can emulate the success of powerhouse brand Lego.
June 21, 2013 in Grow Your Business
3 Steps to Creating Your Branding Message

3 Steps to Creating Your Branding Message

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Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
June 19, 2013 in Branding
5 Social Media Rules Every Entrepreneur Should Know

5 Social Media Rules Every Entrepreneur Should Know

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Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
June 14, 2013 in Social Media
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