Branding

News and Articles About Branding

Building Your Brand's Warmth and Competence

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

Franchise Players: The Sweet Success and Brand Support of a Cinnabon Franchisee

A Q&A with Miguel Di Costanzo on what happened when his hard work caught the eye of his 'Undercover Boss.'
How the Timbuk2 Brand Went From Basement to Famous

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
How to Make It as a Freelance Entrepreneur

How to Make It as a Freelance Entrepreneur

For entrepreneurs wanting to go down the freelance route, here are five tools and tips to build a successful career.
4 Ways to Tell If Your Personal Brand Is in Danger

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Experience Your Brand From Your Customers' Perspective

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
How Building a Community Helped Launch an International Brand

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

How 'Kid President' Robby Novak's Viral Videos Are Bringing More Awesome Into the World

Brad Montague explains how he and his 10-year-old brother-in-law Robby Novak have become accidental superstars.
Smart Twitter Guidelines to Follow

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Contently's New $9 Million Crown Proves Content Is King

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
How Transparency Can Help You Succeed on Twitter

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
Instincts, Not Data, Will Push You Forward in 2014

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
The 4 Building Blocks of a Strong Digital Presence

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
How Two Ski Bums Successfully Branded the Online-Outdoor Industry

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Naming Your Business? Consider These 3 Points First

Naming Your Business? Consider These 3 Points First

Finding the right name can make or break your business.
The Business of Nudity: The Unlikely Success of Mr. Skin

The Business of Nudity: The Unlikely Success of Mr. Skin

The founder of the popular website talks about how he turned his passion into profit.
How to Attract the Right Kind of Twitter Audience

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
8 Steps to Make Customers Love Your Brand

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
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