Branding

News and Articles About Branding

5 Keys to Increasing Your Influence on Social Media
Customer Engagement

5 Keys to Increasing Your Influence on Social Media

As you prepare to launch your company, keep these social-media rules in mind.
Nina Zipkin
10 Things All Entrepreneurs Must Do Before Quitting Their Day Job
Starting a Business

10 Things All Entrepreneurs Must Do Before Quitting Their Day Job

The steps you must take to turn a side hustle into a full-fledged business.
Nina Zipkin
The 3 Fundamentals of Wildly Successful Brands
Branding

The 3 Fundamentals of Wildly Successful Brands

Those "cult'' brands that sell without apparent effort share some basics, regardless of product or market.
Pratik Dholakiya
5 Ways to Build Your Brand in Short Chunks of Time
Branding

5 Ways to Build Your Brand in Short Chunks of Time

It's important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Jayson DeMers
How to Build a Business in Just 10 Days
Starting a Business

How to Build a Business in Just 10 Days

Get a thriving company off the ground with this plan.
Nina Zipkin
Build a Strong Brand With More Friendly Interactions, Less Marketing
Branding

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Cory Sistrunk
For the Brand to Thrive, the Leader Must Be the Brand
Branding

For the Brand to Thrive, the Leader Must Be the Brand

In today's hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
Jennifer Connelly
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Branding

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Chris Kocek
Airbnb, Why the New Logo?
Airbnb

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Catherine Clifford
How to Rebrand Yourself as an Entrepreneur
Rebranding

How to Rebrand Yourself as an Entrepreneur

Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously in your new identity.
Dorie Clark
Want to Make Your Business Grow? Become a Thought Leader -- Quickly.
Leadership

Want to Make Your Business Grow? Become a Thought Leader -- Quickly.

Business success of a product or service is not just based on the brand of the company but also the brand and reputation of the people that run it.
Mitchell Levy
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Start Preparing Your Business for the Generation After Millennials
Marketing

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Peter Gasca
Excite Audiences by Finding the Visual Angle of Your Brand
Online Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Jayson DeMers
How to Build Your Brand By Giving It Away
Networking

How to Build Your Brand By Giving It Away

One way you can get your foot in the door in you're in the market for a new position or are vying for a lucrative new contract for your business.
Crystal Washington