Brands The latest news, videos, and discussion topics on Brands en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Thu, 28 Aug 2014 16:00:00 GMT What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one. Thu, 28 Aug 2014 16:00:00 GMT Peter Gasca The Better You Know Your Customer, the Better You Can Position Your Brand Collect as much information as you can on your target market so you can create a rich statement and experience. Wed, 20 Aug 2014 16:30:00 GMT Jim Joseph Turning Time Into Currency at Age 23 With his startup Kiip, Brian Wong is connecting consumers with brands by rewarding engagement. Wed, 20 Aug 2014 16:00:00 GMT Katherine Duncan Creating Brand Joy. Disrupting With Purpose. Companies need to think deeply about their products and services to shape their profiles to enlist customer support. Tue, 19 Aug 2014 23:00:00 GMT Judith Carr-Rodriguez This Old-School Tool Can Help You Create a Positioning Statement There are many variations of this format kicking around, but this is one of the simplest approaches. Wed, 13 Aug 2014 17:30:00 GMT Jim Joseph 7 Tips for Naming (or Re-Naming) Your Company Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business. Wed, 06 Aug 2014 19:00:00 GMT Mike Trigg Taglines Are the First Step to Emotionally-Engaged Customers Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand. Wed, 06 Aug 2014 15:30:00 GMT Jim Joseph 5 Secrets to Creating an Impactful Brand When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on. Tue, 17 Jun 2014 19:00:00 GMT Melanie Spring Reviving an Old Brand = Nostalgia Driven Profit Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace. Sat, 14 Jun 2014 15:00:00 GMT Jason Daley Facebook Explains Why Organic Reach Is Dying It's not about making more money, it's about creating a better user experience, the company said in a blog post. Fri, 06 Jun 2014 18:00:00 GMT Laura Entis A Franchise Leader on the Benefits and Challenges of Multi-Unit Ownership He started his life in franchising at age 14, mopping floors at a Burger King. Today, Aziz Hashim owns 35 franchises and employs 700 people. Wed, 04 Jun 2014 16:00:00 GMT Tracy Stapp Herold Connecting Brands With Cheap, Fresh and Creative Talent Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials. Wed, 21 May 2014 11:00:00 GMT Grant Davis Why the Deal Between Publicis and Facebook Is a Very Big One Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads. Tue, 20 May 2014 15:55:00 GMT Laura Entis The Savvy Business Owner's Guide to Honesty Via Social Media All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect. Fri, 16 May 2014 19:30:00 GMT Karen Mishra The Secret to Career Success Is Knowing Your 'Fascination Advantage' Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.' Fri, 16 May 2014 14:00:00 GMT Laura Entis Fallen Giants: Iconic Companies That Disappeared Companies that seem invincible now might not be around forever. Here's a look back at some mega brands that have faded away. Fri, 02 May 2014 11:30:00 GMT CNBC Attention Service Companies: 5 Ways to Build Your Brand on a Budget While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget. Wed, 30 Apr 2014 17:00:00 GMT Joanna Lord Meet the Real Estate Franchise Backed by Warren Buffett One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage. Sun, 20 Apr 2014 17:00:00 GMT Jason Daley In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins Customers expect better communication from brands than ever. Most businesses, though, are not keeping up. Thu, 17 Apr 2014 14:47:00 GMT Catherine Clifford New Business? Here Are 5 Tips on How to Craft a Great Brand. For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand. Wed, 16 Apr 2014 11:30:00 GMT Joanna Lord