Brands http://www.entrepreneur.com/topic/brands The latest news, videos, and discussion topics on Brands en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Tue, 17 Jun 2014 19:00:00 GMT 5 Secrets to Creating an Impactful Brand When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on. Tue, 17 Jun 2014 19:00:00 GMT http://www.entrepreneur.com/article/234857 http://www.entrepreneur.com/article/234857 Melanie Spring When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on. Reviving an Old Brand = Nostalgia Driven Profit Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace. Sat, 14 Jun 2014 15:00:00 GMT http://www.entrepreneur.com/article/234414 http://www.entrepreneur.com/article/234414 Jason Daley Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace. Facebook Explains Why Organic Reach Is Dying It's not about making more money, it's about creating a better user experience, the company said in a blog post. Fri, 06 Jun 2014 18:00:00 GMT http://www.entrepreneur.com/article/234594 http://www.entrepreneur.com/article/234594 Laura Entis It's not about making more money, it's about creating a better user experience, the company said in a blog post. A Franchise Leader on the Benefits and Challenges of Multi-Unit Ownership He started his life in franchising at age 14, mopping floors at a Burger King. Today, Aziz Hashim owns 35 franchises and employs 700 people. Wed, 04 Jun 2014 16:00:00 GMT http://www.entrepreneur.com/article/234012 http://www.entrepreneur.com/article/234012 Tracy Stapp Herold He started his life in franchising at age 14, mopping floors at a Burger King. Today, Aziz Hashim owns 35 franchises and employs 700 people. Connecting Brands With Cheap, Fresh and Creative Talent Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials. Wed, 21 May 2014 11:00:00 GMT http://www.entrepreneur.com/article/233883 http://www.entrepreneur.com/article/233883 Grant Davis Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials. Why the Deal Between Publicis and Facebook Is a Very Big One Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads. Tue, 20 May 2014 15:55:00 GMT http://www.entrepreneur.com/article/234084 http://www.entrepreneur.com/article/234084 Laura Entis Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads. The Savvy Business Owner's Guide to Honesty Via Social Media All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect. Fri, 16 May 2014 19:30:00 GMT http://www.entrepreneur.com/article/233680 http://www.entrepreneur.com/article/233680 Karen Mishra All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect. The Secret to Career Success Is Knowing Your 'Fascination Advantage' Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.' Fri, 16 May 2014 14:00:00 GMT http://www.entrepreneur.com/article/233848 http://www.entrepreneur.com/article/233848 Laura Entis Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.' Fallen Giants: Iconic Companies That Disappeared Companies that seem invincible now might not be around forever. Here's a look back at some mega brands that have faded away. Fri, 02 May 2014 11:30:00 GMT http://www.entrepreneur.com/article/233566 http://www.entrepreneur.com/article/233566 CNBC Companies that seem invincible now might not be around forever. Here's a look back at some mega brands that have faded away. Attention Service Companies: 5 Ways to Build Your Brand on a Budget While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget. Wed, 30 Apr 2014 17:00:00 GMT http://www.entrepreneur.com/article/233532 http://www.entrepreneur.com/article/233532 Joanna Lord While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget. Meet the Real Estate Franchise Backed by Warren Buffett One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage. Sun, 20 Apr 2014 17:00:00 GMT http://www.entrepreneur.com/article/232264 http://www.entrepreneur.com/article/232264 Jason Daley One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage. In This Smartphone-Obsessed World, He Who Communicates Best With His Customer Wins Customers expect better communication from brands than ever. Most businesses, though, are not keeping up. Thu, 17 Apr 2014 14:47:00 GMT http://www.entrepreneur.com/article/233152 http://www.entrepreneur.com/article/233152 Catherine Clifford Customers expect better communication from brands than ever. Most businesses, though, are not keeping up. New Business? Here Are 5 Tips on How to Craft a Great Brand. For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand. Wed, 16 Apr 2014 11:30:00 GMT http://www.entrepreneur.com/article/233065 http://www.entrepreneur.com/article/233065 Joanna Lord For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand. When It Comes to Branding, It's All About Color (Infographic) Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers. Sat, 12 Apr 2014 17:00:00 GMT http://www.entrepreneur.com/article/232582 http://www.entrepreneur.com/article/232582 Ross McCammon Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers. How to Build the Next Amazon Brand When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds. Tue, 08 Apr 2014 12:30:00 GMT http://www.entrepreneur.com/article/232703 http://www.entrepreneur.com/article/232703 Eric Schiffer When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds. How to Build a Brand That Attracts Die-Hard Followers Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible. Fri, 04 Apr 2014 21:00:00 GMT http://www.entrepreneur.com/article/232805 http://www.entrepreneur.com/article/232805 Luke Summerfield Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible. There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right A compelling brand story gives your audience a way to connect with you. Thu, 03 Apr 2014 16:30:00 GMT http://www.entrepreneur.com/article/232069 http://www.entrepreneur.com/article/232069 Ann Handley A compelling brand story gives your audience a way to connect with you. Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public. Wed, 02 Apr 2014 17:02:00 GMT http://www.entrepreneur.com/article/232751 http://www.entrepreneur.com/article/232751 Nina Zipkin NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public. Have a Burning Business Question? Ask the Expert: Joanna Lord. Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding. Wed, 02 Apr 2014 13:00:00 GMT http://www.entrepreneur.com/article/232700 http://www.entrepreneur.com/article/232700 Andrea Huspeni Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding. Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them. Tue, 25 Mar 2014 09:30:00 GMT http://www.entrepreneur.com/article/232290 http://www.entrepreneur.com/article/232290 Jason Daley We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.