News and Articles About Brands
The few companies that have won the customer's implicit trust offer valuable lessons.
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Collect as much information as you can on your target market so you can create a rich statement and experience.
With his startup Kiip, Brian Wong is connecting consumers with brands by rewarding engagement.
Companies need to think deeply about their products and services to shape their profiles to enlist customer support.
There are many variations of this format kicking around, but this is one of the simplest approaches.
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.
It's not about making more money, it's about creating a better user experience, the company said in a blog post.
He started his life in franchising at age 14, mopping floors at a Burger King. Today, Aziz Hashim owns 35 franchises and employs 700 people.
Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'
Companies that seem invincible now might not be around forever. Here's a look back at some mega brands that have faded away.
While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
Customers expect better communication from brands than ever. Most businesses, though, are not keeping up.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
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