Brands

News and Articles About Brands

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.

The Main Reason Startups Don't Last

Innovate or fail? Which will be the path of your new entrepreneurial venture?

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.

5 Tips on Rebranding from a Billion-Dollar Expert

Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.

Turning Time Into Currency at Age 23

With his startup Kiip, Brian Wong is connecting consumers with brands by rewarding engagement.

Creating Brand Joy. Disrupting With Purpose.

Companies need to think deeply about their products and services to shape their profiles to enlist customer support.

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.

7 Tips for Naming (or Re-Naming) Your Company

Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.

Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.

Facebook Explains Why Organic Reach Is Dying

It's not about making more money, it's about creating a better user experience, the company said in a blog post.

A Franchise Leader on the Benefits and Challenges of Multi-Unit Ownership

He started his life in franchising at age 14, mopping floors at a Burger King. Today, Aziz Hashim owns 35 franchises and employs 700 people.

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.

The Secret to Career Success Is Knowing Your 'Fascination Advantage'

Executive coach Sally Hogshead says the key to distinguishing yourself from the pack is in becoming 'more of who you already are.'

Fallen Giants: Iconic Companies That Disappeared

Companies that seem invincible now might not be around forever. Here's a look back at some mega brands that have faded away.

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