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Why Your Brand Is More Important Than Your Product
6 min read
News and Articles About Brands
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The 4 Pillars New Brands Must Communicate to Their Audience
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
8 Iconic Brands That Have Disappeared
Remember these? Take a trip down memory lane.
Naming a Business
Get Over the Business-Naming Hump With These 5 Strategies
For help with one of the biggest challenges for a new startup, a branding expert provides some surprising insights.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Kim Lachance Shandrow
How Reality Star Bethenny Frankel Achieved Brand Success
The former star of The Real Housewives of New York City slowly built up a name that she now uses for many products.
How These Brands Captured Millennials' Hearts in Just 9 Months
Brands including Oreos, Pizza Hut and Wendy's weren't on Moosylvania's list of top millennial brands last year, but they are this year.
How to Create a Standout Social-Media Profile
Here are a few guidelines on making the most of the limited customizable options provided by social networking platforms.
Why Traditional Branding Is Useless for Service Providers
If you are not likely to generate a client through an Internet search or advertisement, but do so through a connection, take a guess as to where you should be spending your time.
Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing
Get your brand marketing in the holiday spirit with these six tips.
'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
The statement can help you make strategic decisions, train your team and develop creative messaging.
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
Reviving Your Brand to Save Your Business
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to customers and communicate that story consistently.
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
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