Brands

News and Articles About Brands

Why Franchising Was Key to Righting the Ship for This Boat Club
Franchise 500

Why Franchising Was Key to Righting the Ship for This Boat Club

With a motivated captain at the helm, a membership boating club has sailed up Entrepreneur's Franchise 500 rankings.
Growing a Powerful Brand With Heart
Starting a Business

Growing a Powerful Brand With Heart

The two moms behind Simple Green Smoothies open up about how to create a brand around what you love.
Lewis Howes
'Tis the Season: It's Time to Get Mobile Ready for Christmas
Mobile

'Tis the Season: It's Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.
Gilad Bechar
In With the Old: Mobile Marketing for Seniors
Mobile Marketing

In With the Old: Mobile Marketing for Seniors

With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
Gilad Bechar
How to Shake a Negative Brand Image Using Mobile Marketing
Mobile Marketing

How to Shake a Negative Brand Image Using Mobile Marketing

Mobile can do far more than just bring your brand's image to new audiences -- it can help build it and even save it from the occasional PR crisis.
Gilad Bechar
5 Tips for Creating an Appealing and Memorable Brand
Brands

5 Tips for Creating an Appealing and Memorable Brand

Cut through the commercial chatter by creating a strong, personalized voice for your company.
Scott Langdon
All Prime Members Now Have Access to Amazon's Press-to-Buy Dash Buttons
Amazon

All Prime Members Now Have Access to Amazon's Press-to-Buy Dash Buttons

With the tagline 'Place it. Press it. Get it,' Amazon is doubling down on creating an even more seamless shopping experience for members of its paid service.
Laura Entis
4 Mobile Marketing Lessons That Big Brands Can Learn From Startups
Ready To Launch

4 Mobile Marketing Lessons That Big Brands Can Learn From Startups

Here are a few ways to inject your brand's mobile-marketing approach with a shot of startup spirit.
Gilad Bechar
GIFs May Be Coming to Brand Posts on Facebook
Facebook Marketing

GIFs May Be Coming to Brand Posts on Facebook

The social network is pilot-testing the feature.
Laura Entis
The 7 Tenets of Branding
Branding

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
7 Ways to Build Credibility, Trust and Character That Will Grow Your Business
Ready To Launch

7 Ways to Build Credibility, Trust and Character That Will Grow Your Business

Wary of scams, rip-offs and shady marketing tactics, customers are starting to see the world more in terms of real and fake.
Brenton Hayden
How to Define Your Brand as a Leader
Control What You Can

How to Define Your Brand as a Leader

Self-knowledge is key to your success as a leader. Defining a clear vision will enable your team to get behind you and help your company thrive.
Dorie Clark
Rebranding? Don't Forget Your Mobile Strategy
Mobile Marketing

Rebranding? Don't Forget Your Mobile Strategy

Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
Gilad Bechar
Your Business's Competitors Extend Well Past Those With Similar Products
Competition

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Jim Joseph