Brands: Page 9
Why Do Consumers Buy Certain Products and Services?
John Fieldly, CEO of Celsius Holdings, Inc. (NASDAQ: CELH), talks about the journey that brands go through and how repositioning a brand can impact its growth.
This Jewelry Brand Leveraged The Power Of Online During COVID-19 To Scale And Survive
ENGELSINN restructured its strategies, managed to beat the industry's slump, and thrived
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.
How to Take Advantage of Instagram's New 'Shop' Feature for Black Friday
Brands will look to drive more early holiday sales on the platform.
Three Branding Assumptions to Avoid
It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.
4 Signs You Need To Realign With Your Brand Values
How to identify if your brand values are still guiding your business and how to recalibrate if they're not.
The Real Cost of a Data Breach for Your Brand (and How to Best Protect Yourself)
The aftermath can hurt in more ways than just a bank balance.
4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
Myntra Expands Its Footprint To Middle East, Launches Myntra Fashion Brands
Over 75 per cent of the styles being exported by Myntra to these markets are developed in India
The Internet Needs to Be a Safer Place for Everyone
Brands custodians have a concern that how do they as a platform ensure that their brand is not seen alongside objectionable content?
4 Tips For Pivoting Your Brand in the Current Crisis
Speak to your consumers' feelings right now.
Gen Z Loves Clean Packaging: Here's What Branding Machinists Need To Know About Next Generation Of Branding
Here's how Generation Z end users are steering brands towards sustainable development.
Good Communication Can Save Your Brand During Quarantine
A single well-meaning message that comes off wrong can derail an already fragile organization.
Here's How Creatives Can Build Their Brands
Los Angeles-based DJ and producer Figment believes artists should act as entrepreneurs by using the Internet to grow and sustain a monetizable brand and a group of loyal fans.