Bricks and Clicks

News and Articles About Bricks and Clicks

Birchbox Goes Brick-and-Mortar in NYC
Bricks and Clicks

Birchbox Goes Brick-and-Mortar in NYC

The e-commerce company, which sends beauty samples to subscribers' doorsteps, plans to open a retail store in May.
Nina Zipkin

Why Not Every Retailer Should Go Online Only

A brick and mortar store and a personal approach might increase overhead but can help you build your customer base.
Ryan Himmel
The Delicate Balance of Good Website Design
Technology

The Delicate Balance of Good Website Design

Green Hat Gin blends old aesthetics with new technology for a stirring online experience.
Retail: It's Personal (Infographic)
Growth Strategies

Retail: It's Personal (Infographic)

Connecting to customers at brick-and-mortar stores can increase engagement, loyalty and sales.
Linda Lacina
Understand the Checkout to Understand Your Customers (Infographic)
Growth Strategies

Understand the Checkout to Understand Your Customers (Infographic)

Brick-and-mortar stores can maximize simple, key advantages to get shoppers to the register. This infographic explains how.
Linda Lacina
New York Cracks Down on Companies That Buy Fake Online Reviews
Marketing

New York Cracks Down on Companies That Buy Fake Online Reviews

Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
Benjamin Kabin
3 Bad Mistakes Good People Make on Facebook
Marketing

3 Bad Mistakes Good People Make on Facebook

If not managed wisely, your Facebook account can work against your business.
Jacqueline Whitmore
Struggling With Online Sales? So Are the Big Guys
Growth Strategies

Struggling With Online Sales? So Are the Big Guys

For many online retailers, most revenue still doesn't come from the web. But if you're still looking to compete, our experts have some advice.
Linda Lacina
A Beginner's Guide to Getting Started in Retail Ecommerce
Starting a Business

A Beginner's Guide to Getting Started in Retail Ecommerce

Do small retailers really stand a chance online? Take these issues into consideration before jumping into ecommerce.
Ronald L. Bond
Break out of Your Mom-And-Pop Shell With Polished Financials
Cash Flow Center

Break out of Your Mom-And-Pop Shell With Polished Financials

No one likes dealing with financial stuff but the president of financial service company Consero Global Bill Klein provides us the skinny on the importance of investing in your startup's financial data.
Bill Klein
Schedule Your Tweets and Other Lessons for a Houston Bookshop
Marketing

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
Linda Lacina
How Social Media Can Boost a Shop's Pet Projects
Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
Wensdy Von Buskirk
A Fitness Studio Makes Full-Court Social Press
Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Wensdy Von Buskirk
A Salon's Social Media Highlights
Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Wensdy Von Buskirk