Bricks and Clicks: Page 3
A Salon's Social Media Highlights
Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
A Restaurant Built (and Rebuilt) With Customer Loyalty
Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
From Facebook to Foot Traffic: Building a Bakery's Social Network
Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
3 People to Follow on Vine for Branding Ideas
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic
Give users more information in web search results and you'll improve the chances that they click on your link.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
How to Upload and Optimize YouTube Videos for SEO
Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.
Optimizing Your Business Website for Mobile at No Cost
New York-based bMobilized has an algorithm which will generate a version of your company's website specifically designed to fit mobile devices.
Social Media Is Getting Nasty. How Can You Rise Above It?
With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
Why Engaging Online Content Is a Must for SEO
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
When Social Media Is Not Your Best Marketing Strategy
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
The Key to Building a Strong Online Reputation (Infographic)
Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Going Mobile: Does Your Business Need an App?
Considering launching an app? Consider the negatives, and ask yourself these three key questions first.
5 Big Brand's Mistakes Solved
How five companies messed up -- and what they should have done.