Building Buzz The latest news, videos, and discussion topics on Building Buzz en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Wed, 03 Sep 2014 22:15:00 GMT Grow Your Online Business Without Depending Exclusively on Google Google is huge but it is not the entire online marketplace, unless you let it be. Wed, 03 Sep 2014 22:15:00 GMT Ann Smarty Here's What Happened When Three Families Spent the Night at IKEA Publicity stunt du jour, part II. Tue, 02 Sep 2014 15:56:00 GMT Laura Entis Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb Sleep tight. The furniture is already assembled and you get to keep the sheets. Fri, 22 Aug 2014 16:39:00 GMT Laura Entis 7 Ways to Get the Most Out of Exhibiting at a Trade Show Do it right, and a trade show can lead to more funding, new customers and lots of buzz. Tue, 19 Aug 2014 16:15:00 GMT Michelle Goodman When Entrepreneurs Should Consider Stealth Mode While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode. Tue, 19 Aug 2014 16:00:00 GMT Bernard Desarnauts Is Your Startup Ready for the Spotlight? Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press. Thu, 14 Aug 2014 15:00:00 GMT Nina Zipkin Man Covers His Naked Body in 460,000 Bees to Promote Honey Line She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding’ in order to generate buzz for his honey business. Mon, 14 Apr 2014 15:38:00 GMT Geoff Weiss 5 Tips for Producing Direct Mail Copy That Sells These strategies will help you craft a direct mail piece that will connect with your customer. Tue, 28 Jan 2014 16:00:00 GMT Craig Simpson The 5 Key Elements of a Great Direct Mail Sales Piece If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience. Tue, 21 Jan 2014 18:00:00 GMT Craig Simpson LISTEN: How to Make a Million Dollars Online In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now. Tue, 07 Jan 2014 12:00:00 GMT Lewis Howes How Your Alma Mater Can Jumpstart Your PR In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose. Mon, 04 Nov 2013 13:30:00 GMT Kai Sato Should You Name Drop Another Startup? "We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't. Mon, 03 Jun 2013 07:30:00 GMT Susan Johnston How to Launch a Successful Brand Ambassador Initiative You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans. Thu, 24 Jan 2013 08:30:00 GMT Alanna Francis 3 Ways to Land Media Attention Without a News Pitch Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment. Fri, 23 Nov 2012 08:00:00 GMT Dave Clarke Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers. Sun, 04 Nov 2012 06:00:00 GMT Shira Lazar 4 Steps to Creating Buzz on a Shoestring Budget When marketing a startup, a leaner more directed approach is often best. Here's a four-step process. Thu, 01 Nov 2012 10:00:00 GMT Jeff R. Lamb 4 Must-Have Elements in a Successful Media Pitch When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media. Sun, 29 Jul 2012 03:00:00 GMT Dave Clarke No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs. Thu, 26 Jul 2012 03:00:00 GMT Jason HeadsetsDotCom How Being a Party Animal Helped SpiritHoods Grow Its Business When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success. Mon, 16 Jul 2012 08:00:00 GMT Shira Lazar 'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup When marketing your startup, consider a softer sell -- or better yet, don't sell at all. Sat, 14 Jul 2012 05:00:00 GMT Tim Gray