Business Unusual

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2016's Women to Watch
Women Entrepreneurs

2016's Women to Watch

These women are making their mark on the business world. If you don't know who they are, you will.
Entrepreneur Staff
How a Startup Is Helping Retailers by Using Digital Tests in Physical Spaces
Ready To Launch

How a Startup Is Helping Retailers by Using Digital Tests in Physical Spaces

An NYC startup applies A/B testing -- common in the digital space -- to convert foot traffic to sales in brick-and-mortar stores.
How an Off-Season Hobby Grew into a Slick Business
Ready To Launch

How an Off-Season Hobby Grew into a Slick Business

Brent Christensen's Ice Castles creates frozen fantasies, and business is heating up.
Jenna Schnuer
How a Thirst for Fashion Is Driving Sales for This Hot Accessory
Business Unusual

How a Thirst for Fashion Is Driving Sales for This Hot Accessory

Stylish stainless-steal water bottles have earned celebrities and high-end stores as fans.
'Shark Tank' Update: The Sharks' Sour Reaction to a Vinegar Company Now Tastes Sweet
Shark Tank

'Shark Tank' Update: The Sharks' Sour Reaction to a Vinegar Company Now Tastes Sweet

This Detroit entrepreneur saw her sales soar, even without a shark's investment. Take that, 'Mr. Wonderful.'
Brian O'Connor
Refinancing, Refined: Why This Company Is the 'TurboTax for Mortgages'
Ready To Launch

Refinancing, Refined: Why This Company Is the 'TurboTax for Mortgages'

The archaic mortgage process gets a tech upgrade.
Gwen Moran
Scents and the City: Meet the Woman Who Captures Neighborhoods Through Smell
Business Unusual

Scents and the City: Meet the Woman Who Captures Neighborhoods Through Smell

New York's urban jungle inspires a global fragrance empire.
Lambeth Hochwald
Will.i.am: How the Hit Maker is Hitting Hard in Business
Ready To Launch

Will.i.am: How the Hit Maker is Hitting Hard in Business

Rapper and producer will.i.am steered Black Eyed Peas to pop success by blurring the lines between bands and brands. Now he's applying the lessons he learned in the music business in an attempt to shake up the Silicon Valley status quo.
Jason Ankeny
A Storied Winery Runs Toward Tech, Reaps the Rewards
Wineries

A Storied Winery Runs Toward Tech, Reaps the Rewards

Here's a toast to the Napa Valley mainstay that's fomenting -- and fermenting -- a wine revolution.
Jason Ankeny
How This Private-Aviation Training Agency Takes Service to New Heights
Business Unusual

How This Private-Aviation Training Agency Takes Service to New Heights

SkyAngels is out to make the skies a bit friendlier for flyers.
Margaret Littman
How This Company Is Revolutionizing the Way Farmers Do Their Job
Innovators

How This Company Is Revolutionizing the Way Farmers Do Their Job

FarmLogs turns to big data to update age-old practices.
Jodi Helmer
Can These Scooters Cut Down Commutes and Air Pollution?
Small Business - Big Impact

Can These Scooters Cut Down Commutes and Air Pollution?

An electric-charged plan to drive an eco-revolution in Asia.
John Patrick Pullen
This Company Offers One-Stop Shopping For Artisanal Food
Business Unusual

This Company Offers One-Stop Shopping For Artisanal Food

Artizone lets the farmers market come to you.
Jodi Helmer