Business Unusual

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MBAs for Hire, By the Hour
Business Unusual

MBAs for Hire, By the Hour

A startup raises nearly $5 million to match companies with the well-educated consultants they need.
Gwen Moran
Can This Mattress Startup Wake Up a Sleepy Market?
Business Unusual

Can This Mattress Startup Wake Up a Sleepy Market?

Casper raised $13.1 Million in Series A funding last week. We explain what this unique startup needs to do to battle sleeping giants like Simmons, Serta and Sealy.
Neil Parmar
Can Giveback Programs Help School Supplies Sellers Stand Out?
Business Unusual

Can Giveback Programs Help School Supplies Sellers Stand Out?

These businesses are borrowing tricks from social entrepreneurs to break into the commodities market.
Neil Parmar
This New App Wants to Optimize Your Schedule by Running It Through an Algorithm
Productivity

This New App Wants to Optimize Your Schedule by Running It Through an Algorithm

Timeful, a mobile app, applies big data, machine learning and behavioral science to optimize your time and boost your productivity.
Laura Entis
This Tool Promises to Find the Best Location for Your Business
Business Unusual

This Tool Promises to Find the Best Location for Your Business

Piinpoint helps businesses choose where to open based on facts, not just intuition.
Meet the Artists Helping Companies Think in Pictures
Business Unusual

Meet the Artists Helping Companies Think in Pictures

Graphic recording is a budding industry that helps companies foster creative thinking at meetings and events.
Jacob Hall
A Netflix for Legos – Building a Startup Brick by Brick
Business Unusual

A Netflix for Legos – Building a Startup Brick by Brick

Toy rental is the latest entrant to the sharing economy. Pley shares its strategy for navigating this emerging – and fickle – industry.
Neil Parmar
If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.
Business Unusual

If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.

This hybrid dessert trend created opportunity across the country. We explain what the Cronut's success can teach you.
Rosemary Lane
It's Like Hitchhiking in the Age of Uber: Sidecar Tests Shareable Rides
Business Unusual

It's Like Hitchhiking in the Age of Uber: Sidecar Tests Shareable Rides

San Francisco-based ride-sharing company Sidecar is running a pilot program where users headed in the same direction can split a fare.
Catherine Clifford
This Company Makes Money by Letting Civilians Drive Military Vehicles
Business Unusual

This Company Makes Money by Letting Civilians Drive Military Vehicles

"We've crushed cars and motor homes. We've even driven tanks through barns," says founder Tony Borglum
Jason Ankeny
7 Ways Fashion Startups Can Become the Next 'Rent the Runway'
Business Unusual

7 Ways Fashion Startups Can Become the Next 'Rent the Runway'

Jennifer Fleiss of Rent the Runway reveals how a startup can keep even the ritziest fashionistas allured by its user experience.
Tanya Benedicto Klich
How We Got Our Unlikely At-Home Cocktail Mixer on Store Shelves
Business Unusual

How We Got Our Unlikely At-Home Cocktail Mixer on Store Shelves

The co-founders of this tea mixer company talk mentors, starting up and marketing a product that's the first of its kind.
Kate Taylor
Data Is the Secret to this $15 Million Supper Club's Success
Business Unusual

Data Is the Secret to this $15 Million Supper Club's Success

Some restaurant owners and chefs might cringe, but Dinner Lab's model shows certain advantages for getting a side of data with each dish served.
Neil Parmar
This Company Makes Motion Capture a Cinch
Business Unusual

This Company Makes Motion Capture a Cinch

OpenStage uses multiple cameras and advanced algorithms to capture and display motion data in real time, no special suites or elaborate setups required.
John Patrick Pullen