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How to Compete with the Big Chains? Think Locally
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With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
July 24, 2012 in Marketing Basics
Hey, Small-Business Owner: Do You Shop Local?

Hey, Small-Business Owner: Do You Shop Local?

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If you want consumers to shop local, encourage them by shopping locally for your own business.
March 9, 2012 in Marketing Ideas
Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

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Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
February 6, 2012 in Sales
Three Steps to Grow Your Own 'Buy Local' Campaign

Three Steps to Grow Your Own 'Buy Local' Campaign

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Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
September 16, 2011 in Marketing Ideas

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