C-Suite

News and Articles About C-Suite

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Kim Lachance Shandrow
C-Suite Women Serve Up Advice for Budding Entrepreneurs
Advice

C-Suite Women Serve Up Advice for Budding Entrepreneurs

Female executives offer tips to benefit business leaders of all types.
Jeffrey Hayzlett
Should the Chairman Be the CEO?
Leadership

Should the Chairman Be the CEO?

Put simply, no. Splitting the roles saves money and improves a company's performance. So why isn't Corporate America listening?
Satya Nadella Proves Even Giants Can Pivot
Leadership

Satya Nadella Proves Even Giants Can Pivot

Just three months into his tenure as Microsoft CEO, Nadella has made peace with Apple and embraced change.
Jeffrey Hayzlett