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Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.

Set up Your Google AdWords Campaign in 9 Steps

Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.

Uber Hires Former Obama Campaign Manager to Battle the 'Big Taxi Cartel'

David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.

6 Tips for Creating an Effective Internet Direct Mail Campaign

Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.

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