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Uber Hires Former Obama Campaign Manager to Battle the 'Big Taxi Cartel'

Uber Hires Former Obama Campaign Manager to Battle the 'Big Taxi Cartel'

David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
E*Trade Ditches Its Famous Talking Baby

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
6 Tips for Creating an Effective Internet Direct Mail Campaign

6 Tips for Creating an Effective Internet Direct Mail Campaign

Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.

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