News and Articles About Campaign
David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.