Campaign

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How You Compete Matters More Than Winning Or Losing
Fear

How You Compete Matters More Than Winning Or Losing

Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
John Brubaker
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Direct Mail

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Craig Simpson
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Direct Mail

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Craig Simpson
Set up Your Google AdWords Campaign in 9 Steps
Google AdWords

Set up Your Google AdWords Campaign in 9 Steps

Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
Perry Marshall, Mike Rhodes, and Bryan Todd
Uber Hires Former Obama Campaign Manager to Battle the 'Big Taxi Cartel'
Uber

Uber Hires Former Obama Campaign Manager to Battle the 'Big Taxi Cartel'

David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for
Laura Entis
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Advertising

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Geoff Weiss
E*Trade Ditches Its Famous Talking Baby
Advertising

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Geoff Weiss
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Pay-per-click

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Oz Ahmad
6 Tips for Creating an Effective Internet Direct Mail Campaign
Starting a Business

6 Tips for Creating an Effective Internet Direct Mail Campaign

Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
Craig Simpson
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