Campaign

Business News

New Zealand's Bird of the Year Vote Delayed Due to Foreign Interference — From John Oliver

Oliver could vote thanks to a loophole in the rules that allows anyone to cast a vote with a valid email despite their country of residency.

Data & Recovery

Why Are Most SEO Campaigns Unsuccessful?

In my experience, the majority of SEO campaigns end up unsuccessful -- that is, they don't meet the expectations of the people managing them. Why is this the case?

Marketing

The 'New Normal' Isn't Coming: 3 Ways to Build an Adaptive, Modern Agency

While many companies try to adapt to the 'new normal', those paying attention have been constantly innovating.

Marketing

Marketers, Turn Your Data Literacy into a Data Superpower

It has never been more important for marketing organizations to be data-driven to deliver business results.

Starting a Business

Why Minority-Owned Businesses Should Consider Government Contracting Opportunities Sooner Rather Than Later

A look into the opportunities available for minority-owned businesses to engage with state and local governments.

Marketing

When Is It Time to Give Up on an SEO Campaign?

So what are you supposed to do if you're not seeing results? Should you keep investing, waiting and hoping for the best? Or do you withdraw and cut your losses? And if you must withdraw, when's the best time to do it?

Fundraising

Getting Tech off the Ground: From Crowdfunding to Cryptocurrency

Kickstarter, Indiegogo and Regulation A+ aren't just paths to money. They're great marketing tools too.

Marketing

5 Components of a Facebook Campaign That Can Be the Difference Between New Customers and Missed Sales

Before moving to another platform, you may want to see if you have the right setup for your Facebook campaigns in the first place.

News and Trends

Actor Sanjana Sanghi Partners to Spread Cancer Care Awareness and Believe Genuine Intention Pays Off

In conversation with Entrepreneur India the actor shares, "I have been involved in humanitarian work since 2014. I have partnered with Onco as a brand and have realized that genuine intention and genuine intend always pays off"

Fundraising

How I Raised $1 Million in 30 Days with Equity Crowdfunding

You can raise a million, too. Here's how to be successful with equity crowdfunding.

Growth Strategies

Surviving in an Industry with Low Barriers to Entry

The scale at which the industry is witnessing the digital transformation, to "coexist" simply isn't enough to make a cut

Marketing

5 Ways in Which Digital Marketing Provides Flexibility across Channels

Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove

Growth Strategies

The Role of E-Commerce Platforms in the Festival of Democracy and How the Latter is Creating Business

Articles which the parties require for campaigning, are sourced from e-commerce platforms as they are not easily accessible from anywhere

Technology

How AI-led Marketing Is Enabling a Smarter Way to Engage Today's Audiences

AI and the machine-based tools borne from the technology can help cut through the time needed to plan effective engagement strategies

Social Media

Five Cool Social Media Campaigns And What You Can Learn From Them

Lessons for entrepreneurs to learn from the social media activity of some of the world's biggest brands