The game will feature Perry's voice, likeness and personality, and is slated to launch before the end of the year.
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Queen Bey to your diet: To the left, to the left.
Courting influential people? When approached right, these people can advance an initiative in a myriad ways. Pay them close attention.
Donnie Wahlberg has proven he has the right stuff in business and in entertainment, all while staying true to his brothers and his Boston roots.
The star stealthily filed trademark applications for certain lyrical stylings from her latest album, '1989.'
Celebrity endorsements work when stars behave. Not when they go off the rails on the crazy train. Now AIG wants to come to the rescue with a way for businesses that dance with the stars to cover their butts.
The headwear entrepreneur, whose eponymous line of SoCal-leaning merchandise is one of the hottest lifestyle brands on the youth market, has always been something of a natural born hustler.
The 'Accountant to the Stars' had a big impact on me with just a few words.
The pilloried comedian has continued performing despite numerous allegations of sexual abuse.
In the pantheon of viral videos, Rebecca Black's 'Friday' may be among the most notorious. Here's how the teen star has parlayed her explosive success.
Bethany Mota, GloZell and Hank Green will host one-on-one interviews with the president next week following his State of the Union address.
The media maven offers a candid look at her 'lopsided' life as a working mother and explains how she prioritizes her time.
In developing Yahoo's myriad tech products, Mayer obsessively references data and metrics. In honing the company's media strategies, however, she prefers to go with her gut.
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© 2015 Entrepreneur Media, Inc.