Color http://www.entrepreneur.com/topic/color The latest news, videos, and discussion topics on Color en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Fri, 18 Jul 2014 12:30:00 GMT Fade to 'Vantablack': Scientists Invent a Material So Black Your Eyes Can't See It And you thought plain black was the darkest color known to man. Blink again. Fri, 18 Jul 2014 12:30:00 GMT http://www.entrepreneur.com/article/235702 http://www.entrepreneur.com/article/235702 Kim Lachance Shandrow When Designing a Logo, First Comes Personality, Then Color In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design. Thu, 03 Jul 2014 13:00:00 GMT http://www.entrepreneur.com/video/234861 http://www.entrepreneur.com/video/234861 Jason Fell 5 Ways to Make Pinterest Work for Your Brand Pinterest is still a relatively new social media platform, which means brands are still trying to figure out how to best use it. Here are some tips for brands of all types. Wed, 02 Jul 2014 14:00:00 GMT http://www.entrepreneur.com/article/234976 http://www.entrepreneur.com/article/234976 Carm Lyman Seeing Red? Keep This In Mind When Choosing Marketing Colors. Just because one color works for some companies doesn't mean it will work for yours. Tue, 24 Jun 2014 13:00:00 GMT http://www.entrepreneur.com/video/234860 http://www.entrepreneur.com/video/234860 Jason Fell Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do. Thu, 29 May 2014 13:00:00 GMT http://www.entrepreneur.com/article/234110 http://www.entrepreneur.com/article/234110 James Scherer 3 Design Tips for Creating Signs That Attract Customers Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind. Wed, 21 May 2014 12:00:00 GMT http://www.entrepreneur.com/article/233961 http://www.entrepreneur.com/article/233961 Jason Fell The Psychology of Color in Marketing and Branding A comprehensive look at the role color plays in marketing and how it impacts customer engagement. Thu, 15 May 2014 12:00:00 GMT http://www.entrepreneur.com/article/233843 http://www.entrepreneur.com/article/233843 Gregory Ciotti When It Comes to Branding, It's All About Color (Infographic) Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers. Sat, 12 Apr 2014 17:00:00 GMT http://www.entrepreneur.com/article/232582 http://www.entrepreneur.com/article/232582 Ross McCammon How to Use the Psychology of Color to Increase Website Conversions Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how. Tue, 08 Apr 2014 12:00:00 GMT http://www.entrepreneur.com/article/232741 http://www.entrepreneur.com/article/232741 Jeremy Smith What Does the Color of Your Logo Say About Your Business? (Infographic) Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers. Fri, 21 Mar 2014 17:40:00 GMT http://www.entrepreneur.com/article/232401 http://www.entrepreneur.com/article/232401 Kate Taylor Bike Company Takes Customization to a New Level Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface. Sat, 26 Oct 2013 16:00:00 GMT http://www.entrepreneur.com/article/228257 http://www.entrepreneur.com/article/228257 John Patrick Pullen How to Transform Your Workspace With Color Consider these hues to change the mood in your business. Fri, 21 Jun 2013 03:00:00 GMT http://www.entrepreneur.com/article/227080 http://www.entrepreneur.com/article/227080 Alina Dizik The Psychology of Color and Branding (Infographic) Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue. Wed, 22 May 2013 09:30:00 GMT http://www.entrepreneur.com/article/226791 http://www.entrepreneur.com/article/226791 Kevin Allen 5 Ways Store Colors Can Influence Shoppers A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely. Wed, 25 Jul 2012 03:00:00 GMT http://www.entrepreneur.com/article/223799 http://www.entrepreneur.com/article/223799 Jane Porter