Color: Page 2

Branding

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.

Franchises

Logo Design Doesn't Have To Be Hard. Read These 5 Tips

It is this simplicity that lets the logo be flexible and distinct when combined with design elements on the web, products or print.

Social Media

Sign O' the Times: Everything That Went Purple For Prince

This week the world draped itself in purple to mourn musician and innovator Prince Rogers Nelson. Here's a sample of tributes to the musical legend in his favorite hue.

Growing a Business

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.

Living

Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'

Right now, it's all about hues that evoke tranquility and inner peace.

Productivity

9 Ways to Create a Productive Home Office (Infographic)

Without a dedicated workspace specifically geared toward work, it's too easy to slack off.

Growing a Business

5 Inexpensive Workspace Improvements That Boost Productivity

Don't underestimate how much natural light, a few house plants and some fresh paint can brighten the bottom line.

Branding

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.

Growing a Business

Beauty, Utility, Ease: The 10 Commandments of User Interface Design (Infographic)

Thou shalt not use serif fonts or more than three complementary colors.

Marketing

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.

Productivity

How the Color of Your Office Impacts Productivity (Infographic)

From the cubicle to the meeting room and beyond, here's how employers can harness the power of color to increase employee output and spark creativity.

Marketing

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.

Marketing

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.

Business News

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.

Marketing

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?