Company Reputation

News and Articles About Company Reputation

5 Ways to Take Control Over Your Startup's Public Image
Reputation Management

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.
Luis Gallardo
The 5 Worst Twitter Marketing Fails of 2014
Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
4 Cool-Headed Strategies for Responding to Negative Comments Online
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Terry Powell
Small Business - Big Impact

Fighting Trolls, Spammers and Troublemakers Online

Handle sharp criticism and protect your brand's reputation in these four ways.
Jeffrey Hayzlett
Small Business - Big Impact

Does Your Company's Branding Really Matter in Recruiting?

Before a candidate even arrives at an interview, he or she will know lots about your company. Here's how your organization can be smartly positioned.
Will Staney