Company values

News and Articles About Company values

What Volkswagen Can Teach You About Values-Based Marketing
Marketing Strategies

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
Jack Holt
Are Business Ethics at a Low Ebb?
Ethics

Are Business Ethics at a Low Ebb?

The fate of startups may eventually be tied to their ability to respect customers, partners, staff and society. Is it time to adopt CEO Dov Seidman's idea?
Andrew Keen
Boost Employees' Engagement by Truly Inviting Their Feedback
Employee Feedback

Boost Employees' Engagement by Truly Inviting Their Feedback

Managers are bypassing an important resource if they don't solicit staff opinion. Check out six ways to do so.
Raphael Crawford-Marks
The 3 Advantages of Putting an Entrepreneur in the C-Suite
Leadership

The 3 Advantages of Putting an Entrepreneur in the C-Suite

While it may be disruptive at first, big businesses can benefit from a leader who had previously started their own companies.
Wain Kellum
5 Insights for Veterans Competing in the Civilian World
Veterans

5 Insights for Veterans Competing in the Civilian World

The transition to civilian from the structure and values of the military might be the toughest mission yet.
Lida Citroën
How This Ceramics Company Is Moving Forward By Scaling Back
Artisanal Manufacturing

How This Ceramics Company Is Moving Forward By Scaling Back

Heath Ceramics is focusing on building value over volume.
The Entrepreneur's Simple Guide to Business Concepts
Business Plans

The Entrepreneur's Simple Guide to Business Concepts

Here are quick phrases to help clarify and solidify terms that many people get confused.
Jim Joseph
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Customer Service

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
Matt Straz
Lessons From a Family Business 5 Generations Strong
Family Businesses

Lessons From a Family Business 5 Generations Strong

An Idaho banker reflects on the values that have passed, along with the bank, from parent to child for more than a century.
Daphne Mallory
Richard Branson on Why Hiring Should Always Be the Top Priority
Hiring

Richard Branson on Why Hiring Should Always Be the Top Priority

Your employees can make or break you, no matter how big your company is.
Richard Branson
4 Ways to Motivate Your Staff to Take Big Risks
Taking risks

4 Ways to Motivate Your Staff to Take Big Risks

Actively encourage risk taking within your company by using core values, positive pressure, hiring processes and storytelling.
Mike Watson
When Employees Live a Company's Core Philosophies, Profits Follow
Company Culture

When Employees Live a Company's Core Philosophies, Profits Follow

A 'transfer of ideas' must be done with care so each individual understands and appreciates the firm's values.
Joe Judson
The 3 Ways Respecting Your Team Builds Your Business
Company values

The 3 Ways Respecting Your Team Builds Your Business

As leaders do unto employees, so employees do unto customers.
S. Chris Edmonds
Do You Let Employees Show Their Tattoos? Starbucks Doesn't - But That May Change.
Tattoos

Do You Let Employees Show Their Tattoos? Starbucks Doesn't - But That May Change.

As Starbucks considers revising its visible tattoo ban, we ask you: Do you think tattoos are important self-expression or unprofessional in the workplace?
Kate Taylor