Enter to Win $25K
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
How You Can Crush the Biggest Sales-Killing Mental Bias
3 min read
News and Articles About confirmation bias
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Peter S. Cohan
Today's Most Read
7 Hobbies Science Says Will Make You Smarter
The Biggest Barrier to Wealth Is Your Self-Limiting Beliefs
The Basics of How I Built a Seven-Figure Business Without Employees
Tesla's New Model Makes History With Perfect Score From Consumer Reports
It's Official: Apple to Unveil New iPhone September 9
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in