$1 an issue
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
How You Can Crush the Biggest Sales-Killing Mental Bias
3 min read
News and Articles About confirmation bias
2 Surefire Ways to Tell Whether Your Startup Can Win, If You Avert Clouded Judgment
The goal is figure out if a new contender can whip its rivals at meeting customer needs. But confirmation bias can sully good judgment.
Peter S. Cohan
Today's Most Read
In the War to Win Drivers, Lyft Sweetens Its Sell With a Few Clutch Offerings
5 Mistakes to Avoid as an Entrepreneur
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
The Real Meaning of 18 Polite Terms Related to Sucking Up
Fashion Victim: Snapchat Founder Evan Spiegel Mugs in Bizarre Photoshoot for Italian Vogue
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.
This ad will close in