Connecting with Customers
3 Ways Founders Can Connect With Their Customers to Drive Sales
These strategies go beyond traditional sales techniques to foster deep, meaningful relationships that drive sales and help grow your online business through lasting loyalty and engagement.
If You Want to Build the Next Patagonia, Here's What Not to Do: 'We Realized We Were Turning Everybody Off'
Fifty years in, the leaders of the lauded outdoor apparel brand have are sharing lessons in responsible business — which they say is just plain good business — for up-and-coming entrepreneurs.
This Entrepreneur Needed an Affordable Vacation and Wound Up Inventing a Thriving Business
David Sodemann, co-owner of Boho Camper Vans, unveils his secrets to business success and how he maintains a close relationship with his customers even while they're on the road.
What I've Learned Training the Top Hotel Brands in Customer Service
Secrets of customer service as practiced by the greatest Five Star hotels in the world — from the trainer who teaches them.
70% of Consumers Say They'll Buy 'Green' Products, but Only 5% Actually Do. That's Due to a Common Marketing Mistake By Eco-Friendly Brands.
You have to remember how consumers really make buying decisions.
Chris Hemsworth Used to Bomb Auditions. Then This Mindset Shift Made Him a Movie Star, and the Founder of a $200 Million Startup.
The Australian actor won't let himself forget where he came from, and what the point of success is.
The Key to Building Unshakeable Customer Relationships
Discussing the power of micro-moments and how to capitalize on them to build strong relationships with your customers.
This is the Worst Possible Way You Can Make A Customer Feel (and How To Avoid It)
The most cringeworthy customer service mistake you're probably making and the customer service training tips for making it stop.
The Ultimate 6-Step Guide to Building Lifelong Customers with Excellent Customer Service
Elevate your company out of the deadly commodity zone by creating "wow" moments in your customer service experience, a proven way to build customer loyalty, engagement and ambassadorship.
Spending the Most Really Does Win the Most Customers. Here's Why
Customers are the lifeblood of your business. You don't want to cheap out when it comes to customer retention.
The Best Customer Service Companies Spend These 8 Minutes A Day Becoming Better Than the Rest of Us
These short and wildly effective customer service improvement steps will set you well on your way toward becoming "the Ritz-Carlton of Industry X" or "the Zappos of Industry Y."
Remote Work Skeptics Are Forgetting Their Most Valuable Asset: Their Customers. Here's Why.
While there's a widely-held belief that three days a week in the office is the magic number, with a number of large companies adopting it, it's a fundamentally flawed approach. Instead, what leaders need to focus on is how hybrid work arrangements will serve customer needs.
The Founder of This Snack Brand Totally Messed Its Name Up. Here's How He Fixed It.
Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.
Your Career Is On the Line If You're Not Doing This Simple Thing
Having a solid online presence accelerates your career and gives you optionality. Yet, many knowledge workers are getting left behind because they're not investing in it.
Customer Loyalty Is Your Holy Grail for Success. Here's How to Cultivate It.
Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment.