$1 an issue
This ad will close in
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Connecting with customers
Today's Most Read
The One Simple Tool for Transforming Your Relationship With Investors
These Young College Dropouts Built a $14 Million Company in Just Over a Year
Starting A Business? You Need These 3 Basics.
Why Influencer Marketing Pays Off for Small Businesses
Here Are 3 Unorthodox Techniques for Learning Leadership Skills
News and Articles About Connecting with customers
The Simple Secret to Making an Instant Connection With Everyone You Meet
The more we listen, the smarter and nicer people think we are.
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The Right Way to 'Stalk' People Online
There's etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Bot or Person? The Customer Automation Conundrum.
Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
Connecting with customers
3 Sales Lessons from Eric Cantor
You won't go further if you forget the people who got you where you are.
Richard Branson on Building a Business That Lasts
Starting a company is an endurance race that only a few survive.
The Shocking Truth: Customers Don't Want to Engage With Your Company
When it comes to brand loyalty, values are worth more than engagement.
Have We Met Before? Getting to Know Your Online Customers.
Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
7 Ways to Get People to Take You Seriously
If you're going to get anything done in business, you need people to respect you. Here are some tips.
5 Ways to Get People to Remember You (And Your Company)
In a sea of companies and entrepreneurs, it is easy to get lost in the crowd. Here are a few pointers on how to stand out.
7 Tips For Getting Good at Spotting Trends
In order to succeed in business you need to anticipate what your market will want or need before it's completely obvious to all. Here's how.
How Often Should I Update My Website?
Despite what you may have heard, for many businesses, daily updates don't make sense.
Mikal E. Belicove
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
A compelling brand story gives your audience a way to connect with you.
10 Advanced Facebook Tips and Tricks
If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
Growth & Strategy
Starting a Business
Reprints & Permissions
© 2015 Entrepreneur Media, Inc.