Connecting with Customers: Page 3

Marketing

How to Upsell Customers This Holiday Season: 3 Tips

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.

Marketing

It's Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

Show, don't tell, how you've got your customers' best interests at heart.

Marketing

Understanding and Grabbing The Attention of Today's Millennial Customers

When a brand consistently delivers unmatched products and services, it lays the footing for a long-standing relationship, thereby ensuring repeat purchases

Collaboration

The More You Talk, the Less They Listen

To stand out, say less.

Growing a Business

Sparking Social Media Buzz Is How You Drive Ecommerce Sales

Getting your customers to talk with your company and about it on social media benefits a business in many ways.

Growth Strategies

CCM: When Customers are the Ringmaster, How Should the Company Act

Ignoring customer care is not an option any more

Growing a Business

When the Customer Fixates on Price It's Probably Not About the Money

Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.

Growing a Business

The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base

The popular race company had a problem: It needed to change, without upsetting its loyal fans.

Thought Leaders

How to Stand Out From the Crowd and Cultivate Passionate Fans

Treat your customers like friends: Give them something for free. With that mindset, you'll shine.

Marketing

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.

Marketing

5 Places to Use Storytelling in Your Marketing to Drive Sales

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.

Growing a Business

3 Steps to Increase Your Average Revenue Per Customer

When an auto-body shop sent a "thank you" to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.

Marketing

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.

Thought Leaders

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.

Starting a Business

#4 Points Nascent Entrepreneurs Should Follow for Survival

"If you fail in the first 18 months, it simply means you didn't study your market well before entering it."