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Forget the 4 P's: Here's How to Measure a Customer-Focused Marketing Strategy
5 min read
News and Articles About Consumer Engagement
Marketers Are No Longer in the 'Mad Men' Era
Psychographics, not demographics, is what separates us from Don Draper.
4 Ways to Engage Your Audience Like a Comedian
Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Do Brands Need to 'Speak American'?
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
To Sell Products to Millennials, First Invite Them To Help Develop It
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
3 Steps to Determine Product-Market Fit
For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
The Rules of Engagement: 5 Ways to Connect on Social Media
Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
10 Apologies I Will Never Again Make as a Startup CEO
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.
The 5 Habits for Social-Media Success
While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
A Benign Virus: Your Company's Content Shared Across Social Media
Sample the latest wisdom about how to post content about your business that others will be likely pass along.
Evolve or Die in the Age of the Consumer
Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.
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