Content Marketing Like the Big Brands http://www.entrepreneur.com/topic/content-marketing-like-the-big-brands The latest news, videos, and discussion topics on Content Marketing Like the Big Brands en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 25 Jun 2014 21:00:00 GMT Tight Budget Launch Dilemma - Outsource or DIY? The self-funded entrepreneur can neither afford to outsource everything or do things poorly. Wed, 25 Jun 2014 21:00:00 GMT http://www.entrepreneur.com/article/235135 http://www.entrepreneur.com/article/235135 Rohan Ayyar 4 Ways to Maximize the Reach of Your Published Content Content creation and dissemination is essential for any successful content strategy, but itÂ’s a major undertaking for small businesses. Here are a few tips to make it easier. Fri, 16 May 2014 13:30:00 GMT http://www.entrepreneur.com/article/233713 http://www.entrepreneur.com/article/233713 Jayson DeMers In Content Marketing, Your Brand Needs to Take the Back Seat To create effective content, brand promotion must take a back seat to the customer's interests. Wed, 07 May 2014 15:30:00 GMT http://www.entrepreneur.com/article/233621 http://www.entrepreneur.com/article/233621 Jim Joseph How to Create Content That's Meant to Be Shared Effective content marketing spurs your customers to spread your message to their networks. Thu, 01 May 2014 19:00:00 GMT http://www.entrepreneur.com/article/233525 http://www.entrepreneur.com/article/233525 Jim Joseph The 3 C's of Content Marketing If you really want to connect with customers, keep these three principles in mind as you shape your campaign. Wed, 23 Apr 2014 16:00:00 GMT http://www.entrepreneur.com/article/233262 http://www.entrepreneur.com/article/233262 Jim Joseph Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center. With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd. Wed, 16 Apr 2014 12:30:00 GMT http://www.entrepreneur.com/article/233080 http://www.entrepreneur.com/article/233080 Jim Joseph Let Your Brand Lead Your Content Marketing Efforts When the content you create comes from where your skills naturally lie, customers are more likely to embrace it. Wed, 09 Apr 2014 15:00:00 GMT http://www.entrepreneur.com/article/232857 http://www.entrepreneur.com/article/232857 Jim Joseph What Gives Entrepreneurs a Content Marketing Edge? Business owners should follow big brands' leads and fashion content that speaks to customers. Wed, 02 Apr 2014 14:30:00 GMT http://www.entrepreneur.com/article/232667 http://www.entrepreneur.com/article/232667 Jim Joseph Follow Chipotle's Lead and Create a Content Marketing Calendar The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it. Wed, 26 Mar 2014 16:00:00 GMT http://www.entrepreneur.com/article/232514 http://www.entrepreneur.com/article/232514 Jim Joseph Good Content Marketing Starts With Knowing Your Customers Small businesses should get to know their clientele when crafting their strategy. Wed, 19 Mar 2014 16:30:00 GMT http://www.entrepreneur.com/article/232294 http://www.entrepreneur.com/article/232294 Jim Joseph Content Marketing Isn't Just for the Big Brands Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way. Tue, 11 Mar 2014 17:00:00 GMT http://www.entrepreneur.com/article/232077 http://www.entrepreneur.com/article/232077 Jim Joseph