News and Articles About Content marketing
Facebook matters less as other social media platforms gain currency but it is still worth your effort, even if you need to pay for ads.
Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content.
Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
Thought leadership is hard to define but customers recognize it when they see it.
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
Here are four steps to take to get started with a new content marketing campaign.
You can slay the online giant (somewhat) -- by doing these eight things consistently.
Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
Entrepreneurs don't have years or even months to build trust. To get sales quickly, they need to act quickly.
Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
If you really want to connect with your audience, these two online weapons should be in your marketing arsenal.
Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
You put lots of time into crafting the perfect post, only for it to fall flat. Heres how to increase its shots at going viral.
To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
You don't need to have expertise to launch your information marketing business because you can work with guest experts on your teleseminar series. Here's how to find them and hire them.
Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers needs
As the owner of an information marketing business, running it as a sole proprietor may not be your best choice. Here's why incorporating may be a good move for you.
If you're ready to start your information marketing business, this one technique can help you get started immediately and begin growing your business.
Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.