Content marketing

News and Articles About Content marketing

The Science of Great Content -- Think in Terms of 'AURA'
Content marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Mel Carson
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Content Is Boring, So FunnyBizz Was Born
Alleynyc

Content Is Boring, So FunnyBizz Was Born

Learn to create better content for your business with a conference designed to promote humor.
Jason Saltzman
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Business Circle

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Kimanzi Constable
Marketers Must Ask These 7 Questions About Native Content
Native Advertising

Marketers Must Ask These 7 Questions About Native Content

With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
3 Tips for Boosting Your Content With Expert Interviews
Leadership

3 Tips for Boosting Your Content With Expert Interviews

Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Ann Smarty
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5 Steps to Write a Winning Bylined Article
Writing

5 Steps to Write a Winning Bylined Article

Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
Zach Cutler
How to Repurpose Content for Your Online Marketing
Content marketing

How to Repurpose Content for Your Online Marketing

Content marketing is unlimited, but content itself—well, there's only so much to go around.
 Launching a Website: How to Keep it Manageable
Coaches Corner

Launching a Website: How to Keep it Manageable

Don't let your content strategy overwhelm you.
Linda Lacina
10 Common Blog Writing Mistakes (Infographic)
Blogging

10 Common Blog Writing Mistakes (Infographic)

A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
Kevin Allen
Why You Should Ditch Data Visualization for Audio
Content Strategy

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Drew Skau
Blurred Lines: Is Native Advertising Bad Or Good?
Native Advertising

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
Anni Murray
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Jeff Boss
Businesses Die in Obscurity. Do All You Can to Gain Attention.
Marketing

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Grant Cardone
5 Mistakes You're Making When Producing Digital Content
Content marketing

5 Mistakes You're Making When Producing Digital Content

While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
Zubin Mowlavi
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