Content marketing

News and Articles About Content marketing

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

Beyond Keywords: Tips for Writing Great Content That Ranks Well in Search

In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
In Content Marketing, Your Brand Needs to Take the Back Seat

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
The Magic Formula for Viral Content

The Magic Formula for Viral Content

Want your articles and blog posts to be read by all? Pictures are a must, and so are lots of words.
5 Tools That Put Content Marketing Analysis on Autopilot

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
A Benign Virus: Your Company's Content Shared Across Social Media

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.
How to Create Content That's Meant to Be Shared

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Why Marketers Should Care About Rich-Media Content

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
5 Ways to Build Trust With Your Company's Online Audience

5 Ways to Build Trust With Your Company's Online Audience

Your website will build an audience faster, develop a brand and possibly become more profitable.
22 Ways to Ramp Up Your Content-Marketing Strategy

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
The 3 C's of Content Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Boost Reader Engagement With 9 Easy Subheading Tricks

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
A Simple Trick for Finding Top-Notch Writers to Create Your Content

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Overcome Short Attention Spans with 'Micro-Content'

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
3 Tricks to Create Premium Video Content on a Budget

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
7 Ways to Rejuvenate Your Dead Blog

7 Ways to Rejuvenate Your Dead Blog

Posting articles on your own website is still an excellent way to extend your professional reach.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Pitching a Fashion Line to Investors? Brush Up on Your Storytelling Skills

Pitching a Fashion Line to Investors? Brush Up on Your Storytelling Skills

Paige Dellavalle's jewelry line survived Shark Tank on ABC and the founder says she owes it all to her mastering the art of the pitch.
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
You've Got a Blog. Now, Get Readers.

You've Got a Blog. Now, Get Readers.

Attracting thousands of readers may seem like a daunting task, but itÂ’s a manageable one if you follow these tips.
What Gives Entrepreneurs a Content Marketing Edge?

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

If you want to get attention, consider investing in a long-form project that will set you apart.
Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.

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