Content marketing

News and Articles About Content marketing

22 Ways to Ramp Up Your Content-Marketing Strategy

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
The 3 C's of Content Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Boost Reader Engagement With 9 Easy Subheading Tricks

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
A Simple Trick for Finding Top-Notch Writers to Create Your Content

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Overcome Short Attention Spans with 'Micro-Content'

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
3 Tricks to Create Premium Video Content on a Budget

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
7 Ways to Rejuvenate Your Dead Blog

7 Ways to Rejuvenate Your Dead Blog

Posting articles on your own website is still an excellent way to extend your professional reach.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
5 Rules of Native Advertising Every Content Strategist Should Know

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Pitching a Fashion Line to Investors? Brush Up on Your Storytelling Skills

Pitching a Fashion Line to Investors? Brush Up on Your Storytelling Skills

Paige Dellavalle's jewelry line survived Shark Tank on ABC and the founder says she owes it all to her mastering the art of the pitch.
Let Your Brand Lead Your Content Marketing Efforts

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
The Hidden Content Gem Marketers Aren't Utilizing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
You've Got a Blog. Now, Get Readers.

You've Got a Blog. Now, Get Readers.

Attracting thousands of readers may seem like a daunting task, but itÂ’s a manageable one if you follow these tips.
What Gives Entrepreneurs a Content Marketing Edge?

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

If you want to get attention, consider investing in a long-form project that will set you apart.
Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Headline, Meet Cover Photo: The True Secret to Creating Viral Content

Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.
Follow Chipotle's Lead and Create a Content Marketing Calendar

Follow Chipotle's Lead and Create a Content Marketing Calendar

The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
The 5 Brilliant Strategies You Can Learn From Top Content Marketers

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
4 Big Misconceptions About Content Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.
How to Break Through the Online Noise and Get Customers

How to Break Through the Online Noise and Get Customers

Entrepreneurs often spend a lot of money trying to stand out from the crowd. But one simple (and inexpensive) trick can help you gain attention from consumers.
Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Most Content Marketing Fails, So Keep These 3 Tactics in Mind

Sometimes, creating content is like spaghetti on the wall. What can you do to make it better?
Content Marketing Isn't Just for the Big Brands

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.

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