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News and Articles About Content marketing
To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System
Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.
Lisa Hoover McGreevy
5 Ways Content Marketing Can Create Brand Loyalty
In a technology-driven world, content is everything and every business is a publisher-and customers are the sales force.
Small Business PR
Gary Vaynerchuk On Creating the Best Content Possible
The entrepreneur shares his thoughts on what makes online content great -- and how to produce it.
Balancing the Art and Science of Content Marketing (Infographic)
If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
3 Ways to Boost Your Productivity By Repackaging Content
Basic research and expert interviews can be used in various channels to increase reach.
The Secret Ingredient for Succeeding at Content Marketing
The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Think people first, numbers second, and your content will resonate with your audience.
Not All Viral Videos Are Good Content Marketing
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
3 Influencer Marketing Secrets to Steal in 2015
Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.
Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
In a survey, executives said they want content from brands that is transparent, useful and selfless.
Why Your Business Needs One of the New Breed of Internet Marketing Masters
The rapid evolution of online marketing tools and strategies demands a generalist with a broad range of skills.
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
How to Tell Your Small-Business Story
When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
The One Secret You Need to Know to Increase Sales
When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
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