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News and Articles About Content marketing
The Science of Great Content -- Think in Terms of 'AURA'
Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Content Is Boring, So FunnyBizz Was Born
Learn to create better content for your business with a conference designed to promote humor.
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Marketers Must Ask These 7 Questions About Native Content
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
3 Tips for Boosting Your Content With Expert Interviews
Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
5 Steps to Write a Winning Bylined Article
Contributing to a reputable website is a great way for an individual to bring attention to their organization and establish credibility in their field.
How to Repurpose Content for Your Online Marketing
Content marketing is unlimited, but content itself—well, there's only so much to go around.
Small Business PR
Launching a Website: How to Keep it Manageable
Don't let your content strategy overwhelm you.
10 Common Blog Writing Mistakes (Infographic)
A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
Why You Should Ditch Data Visualization for Audio
While data visualization is a great way to show off your data, incorporating audio can also do the trick.
Blurred Lines: Is Native Advertising Bad Or Good?
Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
5 Unconventional Ways to Make Your Marketing 'Stickier'
To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Businesses Die in Obscurity. Do All You Can to Gain Attention.
If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
5 Mistakes You're Making When Producing Digital Content
While brands are hearing how important it is to create meaningful content, they are just going about it the wrong way.
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