News and Articles About Content marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?
Content marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
Derek Miller
The 7 WordPress Plugins Your Site Needs to Succeed
Wordpress

The 7 WordPress Plugins Your Site Needs to Succeed

With so many websites powered by WordPress, supercharge yours with these powerful plugins.
Danny Wong
If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?
Viral Marketing

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.
Pratik Dholakiya
Grow Your Business a Thousandfold in One Year With Content Marketing
Content marketing

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
Joshua Steimle
5 Content-Marketing Hacks Using Social-Media Data
Content marketing

5 Content-Marketing Hacks Using Social-Media Data

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
Jon Salm
3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales
Content marketing

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
Justin Rezvani
Successful Content Marketers Do These 5 Things Differently
Content marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
Pratik Dholakiya
Boost SEO by Showcasing How Smart You Are
Coaches Corner

Boost SEO by Showcasing How Smart You Are

Our experts explain how positioning yourself as an expert can help maximize your site for search.
Jacob Hall
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
Crowdfunding

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Aaron Agius
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
Content marketing

3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is

You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
Ann Smarty
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
Online Marketing

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
Eric Siu
This Type of Content Gets the Best Marketing Results (Infographic)
Content marketing

This Type of Content Gets the Best Marketing Results (Infographic)

Stop wasting time on content marketing tactics that don't deliver. This infographic reveals which types of content work best, and the metrics you should track.
Kristin Piombino
Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Content marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Kevin Allen
5 Tips to Rehab Your Pitch
Public Relations

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that's needed for the PR approach.
Renée Warren
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