News and Articles About Content marketing
In this video, online marketing and SEO expert Rand Fishkin talks about creating online content that people will find useful and want to share with others.
To create effective content, brand promotion must take a back seat to the customer's interests.
Want your articles and blog posts to be read by all? Pictures are a must, and so are lots of words.
These subscription-based marketing-automation programs can track potential customers and see if they follow through.
Sample the latest wisdom about how to post content about your business that others will be likely pass along.
Effective content marketing spurs your customers to spread your message to their networks.
Podcasts, videos and ebooks help connect to audiences on a deeper level.
Your website will build an audience faster, develop a brand and possibly become more profitable.
With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
Posting articles on your own website is still an excellent way to extend your professional reach.
With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Paige Dellavalle's jewelry line survived Shark Tank on ABC and the founder says she owes it all to her mastering the art of the pitch.
When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Attracting thousands of readers may seem like a daunting task, but its a manageable one if you follow these tips.
Business owners should follow big brands' leads and fashion content that speaks to customers.
Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
If you want to get attention, consider investing in a long-form project that will set you apart.
Often, the marriage of a great headline with the perfect image -- or even a compelling image alone -- generates the most sales or traffic for a story. Here we take a look at a few great examples -- both past and present.